Just my opinion....live and local is better....the morning show sucks and is boring as hell...and will never compete with KYW ..Larry Mendte is a terrible choice ..and AL has been in radio long enough to know better than that.....this show will put you to sleep...they talk about off of the wall uninteresting nonsense just taking up space between the national news, the weather,and the traffic reports...they are not confrontational..except talking about CBS radio stations which are all kicking their butts...so whats the point...then we have nothing but national syndicated shows for the rest of the day on 106.9...all programs that WPHT got rid of...because of lack of listenership, I suppose...so what makes Al think that this will work because its now on FM???...Personally,I am an avid radio listener and have worked for different stations ,mostly at the shore...and our little 1,000 watt am news and talk station would kick their butts in the ratings..by the way they just got rid of all of the syndicated shows as well..just like WPHT...so I can only think,if all of these stations are getting rid of Rush and his syndicated compadres, that isnt the way to go....maybe AL should call Clear Channel and see if he could simulcast WDAS AM on 106.9...that would probably help both of those stations with their ratings...at least then you could compete against a CBS station WOGL for ratings...the whole point is that 106.9 will never be able to compete against any CBS station...whether it be WIP,WPHT.or KYW....better come up with a better format and soon.....Al,i know you can do a lot better than this.....
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WWIQ
- Thread starter rob1010
- Start date
Been there, talked about that here, here, here and here.
Summary: Quality beats lousy, no matter where the mic is. A compelling syndicated show beats a comatose local presentation be it WWIQ or WOND. There are few if any significant local topics outside of sports that appeal to both city and suburbs, at least in Philly. Most 'local' content is reaction to national topics. Watch lame and local WPHT's ratings. WPHT and WOND dropped syndicated programming to save money. WOND may not have been able to justify the expense (though WMID can or is getting a discount) and I think PHT got caught with its pants down in getting rid of Beck and Hannity to go cheaper and then having Premiere pull Limbaugh to put a package on IQ. IQ, with no significant Philly talk competition, may dominate issues talk or perhaps evolve to News/News-Talk. WPHT's future appears cloudy at this juncture...
Summary: Quality beats lousy, no matter where the mic is. A compelling syndicated show beats a comatose local presentation be it WWIQ or WOND. There are few if any significant local topics outside of sports that appeal to both city and suburbs, at least in Philly. Most 'local' content is reaction to national topics. Watch lame and local WPHT's ratings. WPHT and WOND dropped syndicated programming to save money. WOND may not have been able to justify the expense (though WMID can or is getting a discount) and I think PHT got caught with its pants down in getting rid of Beck and Hannity to go cheaper and then having Premiere pull Limbaugh to put a package on IQ. IQ, with no significant Philly talk competition, may dominate issues talk or perhaps evolve to News/News-Talk. WPHT's future appears cloudy at this juncture...
Well put. Chris Stigall puts on a good morning show, though I wonder if he has surpassed the not being from here threshold yet. Or ever will. IQ morning show is a mess. Beck is certifiable. But Rush is still Rush. Talk radio blackout from 3-6 because Hannity is a broken record and Buzz Bissinger is a complete snoozer.
musichead1029 said:
For God sakes, IQ got a .2 in the latest raitings and you're still acting like IQ 106.9 is the best thing to happen to radio in Philly.
In my opinion WWIQ should just fire their entire local staff and just outsource everything to their sister station in NYC when they're not syndicating radio shows. They'll can still get their .2 and save money at the same time!
I don't know why everyone's talking about IQ's May and June numbers. The station didn't even act like it was on the air until Rush's arrival (call it a soft launch). When did the station's billboard advertising first appear? Give it a few months on the air to register a pulse and a year to settle in.Mrtraveler01 said:
I've been vocal in defending IQ's concept against boilerplate comments that "talk has to be local" and "talk radio needs less confrontation and more moderates" and "Rush/Sean/Glenn have previously tanked in Philadelphia." It'll be interesting to see how a lineup featuring the top syndicated hosts in the country does in Philly and on FM. As such, I'll be keeping an ear on the station.
That said, IQ isn't an especially well-executed station. The morning show is suicide-inducing. Traffic outside of the drivetimes may be holding a place for future advertising, but otherwise has little utility at talk stop-sets when everyone knows that KYW always has traffic on the 2s. The news break features are insipid and repeated much too frequently. But their imaging is pretty good (minus the obtuse "CBS" references) and they have the syndicated programming content.
A 0.2 represents the few who have heard of the station pre-Rush. I'd expect a notable uptick in the July and August ratings and a drop in WPHT's October or November (post-Phillies) numbers as listeners find Rush on FM and sample the station. It may or may not succeed with the current shows, but as a brand new station in a market whose listeners have repeatedly been characterized as dumb as rocks not conducive to change, it will take some time to register. If it has a 0.6 a year from now, I think we can safely say that adjustments will be needed.
If this friends-of-Randy morning debacle is the best they can muster outside of syndication, I wholeheartedly agree. Pick a syndicated morning show and support it. Or start a real news-talk morning block for which you will have to hire someone experienced in the news format and a second person with talk experience. They don't have that now.
I think Bissinger has promise, but they should ditch the cohosting routine and get him a pacing coach.Robbien said:
Hannity is listenable perhaps once a week to check up on events. If Michael Medved on WNTP isn't your thing (and he's not mine) try WTNT(AM) from Alexandria VA/Washington DC online. Former WMAL morning host Andy Parks hosts a 3 to 6PM weekday political talk show sponsored by The Washington Times. It's just the right mix of news talk, humor, input from Times reporters and interviews. Little-noticed, it could easily be on a larger outlet than brokered time WTNT or even nationally syndicated if the Times wants to go in that direction. The show also has a podcast and individual shows are downloadable.
WTNT Audio Stream
Podcasts
0.2 makes sense so far. WWIQ basically just turned on the transmitters for a new station, haven't done any marketing yet, and just recently got their full syndicated schedule. Just because you are on the dial doesn't mean people will magically find you, especially when you are all the way up at 106.9 and you took over a dead in the water format that many people didn't realize existed as a licensed station. Also former Rush listeners are going to take a while to find out where he went, it's not like WPHT it's going to leave a forwarding address in his old spot.
They might need some work to figure out what they are doing in house locally, but they'll pull better numbers when they can spend some money on marketing the station and their syndicated lineup, creating some awareness.
They might need some work to figure out what they are doing in house locally, but they'll pull better numbers when they can spend some money on marketing the station and their syndicated lineup, creating some awareness.
I don't know. A .2 is really bad, even if you say this was when the station was new and didn't have Rush yet. They still had Hannity, Beck and the morning show. Isn't that worth more than a .2? Not having your Noon-3pm show in place yet shouldn't yield you a .2.
Does anyone honestly think this station is going to be in the top 10 anytime soon now that Rush is on at noon and they've put up a few billboards?
Does anyone honestly think this station is going to be in the top 10 anytime soon now that Rush is on at noon and they've put up a few billboards?
J
jhguthlac
Guest
Come the September book, I expect at least Top 20.
If you haven't yet announced that you're on the air, a 0.2 seems natural. 106.9 hasn't been a destination for over 99% of Delaware Valley media consumers in over 40 years. It's going to take some time to get the story out.Gregg said:
I always thought that when CBS bought Westinghouse, they should have swapped WPHT and KYW's frequencies. PHT's superior signal was made for KYW's all-news format. But CBS dismissed any discussion of it, saying that listeners would take time to notice the switch and that both stations would be harmed by the flip. So the audience is thought to be extremely habit driven. There may be more than a few listeners who still wonder why they're hearing Michael Smerconish instead of Rush. But it wouldn't occur to them to flip the dial, and much less so the band from AM to FM.
And IQ still hasn't completed their schedule linep, running reruns of Rush from 9PM to, I guess 1AM, It takes time, though now that Rush is in place, the earnest promotion can begin.
I don't know any specifics of the deal, but I'd imagine Premiere is giving IQ permission over a temporary period to rerun Rush as a promotional tool. WTVN in Columbus Ohio reruns Rush overnight for 5 hours nightly, at least on their webstream.DToTheJ said:
It speaks volumes when this is the first time I ever heard of WWIQ-FM. Of course, I just moved to Western Pa. a couple months ago, but still, when the first knowledge of a radio station is on a message board, that doesn't bode too well.
Two things WWIQ should do.
1. advertise on billboards to let folks know there's a reason for talk fans to check out 106.9.
2. Cut the reverb/echo. It's annoying. I'm not a Rush listener, but if I was, I'd tune in to 1450 WILM just to avoid the reverb/echo effect. Funny, that's one time a Clean AM sound beats out FM, in my opinion. Just provide the great crisp, clean, static free FM sound for all your shows. Reverb/echo is so top 40 from the 60's with the great jocks we remember from WFIL, WIBG, and WAMS, but just doesn't work with talk shows. Nice try.
1. advertise on billboards to let folks know there's a reason for talk fans to check out 106.9.
2. Cut the reverb/echo. It's annoying. I'm not a Rush listener, but if I was, I'd tune in to 1450 WILM just to avoid the reverb/echo effect. Funny, that's one time a Clean AM sound beats out FM, in my opinion. Just provide the great crisp, clean, static free FM sound for all your shows. Reverb/echo is so top 40 from the 60's with the great jocks we remember from WFIL, WIBG, and WAMS, but just doesn't work with talk shows. Nice try.
Limbaugh's no top 40 jock today. I don't find the reverb/echo thing helpful, but maybe the younger demo will like it.
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