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WWL Studios 1970s

I know that for many years WWL radio was in the Roosevelt Hotel while WWL TV has been on Rampart Street since day one. I also knew that WWL radio moved to Rampart Street in 1970.

I had always assumed that radio just moved into part of the TV building but in a WWL brochure that I saw at the library, it says that on February 1, 1970 that WWL radio moved into an attractive green townhouse and it showed a picture of the house at Rampart and Ursulines next door to channel 4.

Does anyone know anything about how long WWL was in this little house? I'm trying to find out what building the Road Gang would have originated from in the 1970s.
 
Hi Brian, I visited the Road Gang studio at the WWL offices in the mid-1980's. During that time I want to recall WWL giving out their address as 1024 N. Rampart, which is indeed the channel 4 offices/studios and may have been where we first entered the facility, but the radio studios were next door at what I think is the 2 & 1/2-story building found on Google maps at 1012 N. Rampart. I would be interested if your brochure confirms that building; it's been a long time and a lot of radios stations since.

I say 1/2-story, as the Road Gang studio was a separate, dedicated studio located in a single room located in what non-NOLA folks would call the attic, way up the narrow steps from the crowded main broadcasting newsrooms and studios for 870 am and Joy 102 fm, which in turn were all wedged into the second floor. I recall the technology not being anything too fancy -- a big round-pot console and a couple of turntables upstairs for the Road Gang, basic 1970's radio station layout downstairs -- but the magic of the place was the people, of which the place was chock-full.

Others may know when they moved out, I suspect is was around the time of the sale to Keymarket (circa 1988?).
 
I went to work for WWL in '87 and was dumbfounded how shabby the facilities were! I'm pretty sure that after the move from the Roosevelt, decor upkeep stopped. That said, what a great place to work!

Doc_Tech has it spot on: The Road Gang studio doubled as the production room and was on the third floor attic of the French Quarter townhouse where the station lived. Days we made spots in the studio, nights the Road Gang held court. The Road Gang had a room filled with records--kind of a vault from which Dave Nemo, John Parker, and earlier Charlie Douglas gathered their music.

The second floor, indeed had the FM (WWL-FM, WAJY, WLMG...101.9...whatever) studio, the main 870 AM studio, the news studio, engineering/master control and, at the end of a long corridor, the newsroom. A few other offices "graced" the corridor--PD's office, Chief Engineer, etc. Overall the facility was pretty dark, thanks in large part to the dark wood panelling everywhere. The engineering area was a narrow space lined with racks of equipment and rows and rows of old-style audio patch bays. Overall, it had a sorta war surplus feel to it.

The first floor held sales and admin offices, traffic (the kind that keeps track of commercial placement, not the movement of cars), etc. The main townhouse was joined to a next door creole-style cottage with free passage between the buildings such that you didn't always realize you were walking between different structures. The cottage held additional offices, particularly for the air staff, and a complete print shop (used by both radio and TV). Briancraig, I wouldn't call the place a "little house"; the main townhouse was three stories, went back a long ways, had various side-porches (unseen from the street), and with that adjoining cottage, the facility was really quite large.

Even though we mostly had good equipment, the dark wood panels, the 70s carpeting, the rotting rear staircase, and the constant swarms of termites tended to give radio folks an "unwanted step-child" feeling. Here was this 50,000 clear channel giant with the legacy of the Dawnbusters and the Blue Room, a station heard all over the country (and the world, judging from the QSL reports I used to get), operating out of what amounted to a tenement. That said, they really took care of their employees and people were generally proud to be part of the station and part of the WWL "family".

The Good Fathers at Loyola University said their financial advisers told them that broadcasting was no longer a growth industry, so they sold AM & FM to Keymarket in '89 (for I think around $13M). Keymarket worked out a deal so the studios could remain on Rampart St. while new studios were being constructed on the floor above Lord & Taylor department store in the building on Poydras and La Salle across from the Superdome (formerly Dominion Tower, now Benson Tower). I was part of the team that built the new studios--an experience that has proved invaluable since. WWL and WLMG moved to their new digs in the beginning of 1991, just in time for Operation Desert Storm, the coverage of which caused 870 AM's listenership to skyrocket. The ad revenues that rained in put a lie to Loyola's financial experts' advice.

I left radio in February of '91 to go back to Rampart St. (where I spent the next 15 years), and on occasion ventured into the hulk of the old radio building. The termites were still there, but now there were dead pigeon carcasses, and the flicker of dying flourescent lights and dangling fixtures made for a truly creepy experience. Floor boards not only creaked, they felt spongy! The once "attractive green townhouse" now resembles the set of a scary movie and I'm not altogether sure that the spirits of Hap Glaudi, Charlie Douglas, John Parker, Henry Dupre and others aren't wandering around in there!
 
Doc_Tech: The 1012 Rampart address would be the building toward St. Phillip. The cottage in the brochure was on the other side of the tv studio on the corner at Ursulines.

Soundesigner: Thanks so much for the WWL story. I used the term "little house" because that is what it looked like in the WWL anniversary brochure. By using Google Streetview, I can see by going down Ursulines street that the building is much bigger than it looks from Rampart.

A friend of mine toured WLS in the 1970s and also used the word "shabby" and was shocked at how the magical WLS looked.
 
Just for clarity's sake...the building right on the corner of Ursulines and Rampart was used by the late Nash Roberts for his weather consulting business, the cottage next to that (heading toward Canal St.) housed the WWL-TV Audio Center (my home for lo those many years), then there was the main TV building (a former 7-Up bottling plant), then the cottage I mentioned in my earlier post, and then the radio station.

Check out the modified Google Maps screen shot: http://i1199.photobucket.com/albums/aa474/k5iq/870.jpg

At one time WWL also owned the building on the corner of St. Philip and Rampart and the old Puglia's building on the corner on Rampart across Ursulines from Nash Roberts' office. The Puglia's grocery building burned not long ago.
 
Doc_Tech, you were right, it is the cottage toward St. Philip.

Thanks again Soundesigner especially for the Google picture, that answers my question 100%.

Road Gang studios look even more cool than I thought when as a kid I would hear Charlie Douglas or Dave Nemo say "With studios located in the historic French Quarter, this is 870 WWL New Orleans, at the tone 1 am central, King Edward Cigar Time." Playing classic country songs for truck drivers on a 50,000 watt station from the attic of a neat house in the French Quarter would be my ultimate radio geek fantasy.
 
...oh and the Road Gang studio was complete with perforated white (probably asbestos) acoustical tiles and, for the longest time, a round-pot audio board (before we "upgraded" around '89 to a late 70s-early 80s console with slide faders). To quote the late John Parker: "Radio the way it used to was."
 
Hey guys,

If I read this correctly, there was only one production room for both stations, that being the one that doubled for the Road Gang?
That would be pretty spartan IMO. On the other hand, I do recall WWL back then doing lots of live spots.
What brands of boards and mikes did they use? What kind of processing did the AM use? Did they have a phone line to the transmitter or was it microwave? (I know I sound like Roseann Roseannadanna with all these questions)
 
Megacycler said:
Hey guys,

If I read this correctly, there was only one production room for both stations, that being the one that doubled for the Road Gang?
That would be pretty spartan IMO.  On the other hand, I do recall WWL back then doing lots of live spots.
What brands  of boards and mikes did they use?  What kind of processing did the AM use?  Did they have a phone line to the transmitter or was it microwave? (I know I sound like Roseann Roseannadanna with all these questions)
Ah, geez...you're asking me access parts of my internal RAM that don't function as well as they used to!  Let's see...microphones were mostlly Sennheiser MD421s in pretty much all the studios--AM, FM, news, production.  The Road Gang/production board was, as I recall, an RCA (model unknown) until it was "upgraded" to a console that could handle a 4-track Otari MX-5050.  That console was a hand-me-down for the WWL-TV Audio Center and I can't remember the manufacturer, but I seem to recall it had a model name like "Grandson".  Before the upgrade, production often was a kind of orchestrated affair that involved playing music, SFX, etc. off of cart machines live-to-tape; get it right the first time or start over!  And, yes, this was the production studio for both AM and FM!  And, because of union rules, an engineer had to handle the board while the DJ just had to do the voice (there was a separate voice-over studio).  Frankly, that's what got me hired--many of the other engineers were much more at home with soldering irons than doing creative (and I could do both).  Boy, we cranked out some spots in those days!

Processing?  Again, memory is really rusty, but I'm thinking CRL.

AM audio from the studio to the West Bank (Estelle area) transmitter was via telco equalized loops.  Can't recall if they were 8 kHz or 15 kHz, but as I recall, there were two--a main and a backup.  FM audio was Optimod processed (again, I think) and microwaved to the FM transmitter.  Oh, and by the way, there was also a 10 KW backup AM at the TV transmitter site (with a long wire antenna).

If I had known there was going to be a quiz, I would've studied harder! ;)
 
Hi soundesigner,

Easy man! You did good. Thank you.
Much more detail than I expected. Except one thing. Hand held degausser or the one that sat on the desk? (I'm kidding!)
 
Megacycler said:
Hi soundesigner,

Easy man! You did good. Thank you.
Much more detail than I expected. Except one thing. Hand held degausser or the one that sat on the desk? (I'm kidding!)
BIG desk model! ;)
 
Olfart said:
FM Microphone was an AKG 414 condenser mic. Very crisp.
Absolutely right! I stand corrected re: AKG 421. Was/is very crisp...sometimes too crisp.
 
The original Boards in the mail studio, newsroom and the third floor Production/Road Gang studios were all RCA's that came over to the "House" when they moved from the Roosevelt.

In 1982 we purchased the first Harris Micro-Mac Board.....serial #1 right off the NAB Convention Floor.

We had serious trouble with it from day one.......mainly the RAM boards overheating (they were built into the pedestals of the furniture that the board sat in. Engineering installed muffin fans in an attempt to keep them cool.......

The Reel to Reels in AM News were Scully's........Harris's in the AM control room and Otari's in FM and back in the news editing room.

Road Gang /; Production had Scully's.

The Mics were originally SM-5's.

Bob gave me the SM-5 from the newsroom when we replaced it with a Sennie 421.

Much of the old Roosevelt gear was stored in the attic that was the back 1/3rd of the 3rd floor.

Engineering decided to clean it out one weekend, and I was the repentance of:

Frank Sinatra's personal RCA 74B from the Blue Room, one of the Dawn Busters 77DX's, and a couple of gold plated patch panels that were all about to be trashed.

History wise..........the TV building was the former Zetz (7-Up) Bottling plant and the Radio House had been a Cat House at one time (which explains all the "little rooms" like FM Control, the back news room and Louie's continuity office).

BTW..........processing was changed to CRL in either late 83 or early 84........
 
...and when it was Rampart 102, I think I remember seeing and hearing 2 "stereo" mikes, if the jock swayed or moved from one side to the other you heard it on the air. But that's even when "Quad" was the new thing...LOL!
 
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