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WWLI's drop in the ratings?

W

Wimmmex

Just gazed at the ratings for WWLI in January....

Seems they have dropped a lot....while WSNE is doing well.

What happened to WWLI? They used to be always near the top (and always beating WSNE which languished).

Am I wrong?
 
I was kinda surprised about the drop also. Maybe the Light Rock of today is not really not that light. The AC format of today reminds me of Hot AC a few years back.
 
Exactly spozate, I think you hit the nail on the head -- Lite 105 isn't the old Lite 105 anymore. It's like they're trying to be what 93.3 was. It's not that "lite" and it's not very good either.

My guess is they're going to struggle now unless it's November and December when they pump the Christmas tunes in for weeks at a time (and this time it started earlier and lasted longer than at any point in the past lol).
 
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