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WWLS Question

X

X-Man

I've been curious about this for quite sometime, and I just wondering why is WWLS simulcasting on both AM & FM with it's Sports format? Both stations seem to have a good signals over OKC, if one of the stations didn't cover the market very well I could probably understand them simulcasting, but either one of those stations could be airing a different format and keeping the Sports format on one station. Just Wondering ???
 
If WWLS breaks the simulcast arbitron counts it as its own station insted of an AM and FM combo that is why they don't break the simulcast. WWLS is going to upgrade soon in later part of 08 to 98.1.
 
If you had a sports station printing money with nearly a consistant 4 share only occupying a class A FM and a AM that didn't cover extreme NW OKC at night too good, would you mess with it? Keep in mind they got the great idea in the past to change the FM side of the station to 105.3 and nearly lost their asses in the ratings. The only thing they'll do to the Animal now is try to improve it with the 98.1 thing, which should help it a lot. The post about Arbitron is exactly why they don't split it anymore even for high school sports, etc. I wished Arbitron would change that rule back to where some seperated programming is OK. It would offer a lot more opportunites for local programming in most cases.
 
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