I got this from a WWNQ client they are indeed going CHR next week and have hired a new CHR PD with a lot of hit and rhythmic experience and live jocks are being added as well. That is a Big Ballsy move by Tim Miller! Summer radio might be fun after all!
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
WWNQ IS GOING CHR! For Real!
- Thread starter Hoffas Back
- Start date
WOW!!! Now if it is true that will be the first time WNOK really has had anybody compete against them in almost 20 years when Yes 97 was blown up for Kicks 96... If true and with live jocks that would be awesome as well... With Nok pretty much being VT'ed if Double O puts a lot of effort into it with street presence it might can work... This should be fun if it happens by the time I get to SC in July... CC1
That would shake things up. It would take big promotional dollars to do it right and in today's economy is that possible? Dollar for dollar Double O or any small group would find it tough to compete with the Clear Channel's. My gut tells me it might be a stunt but in any case it sounds fun.
Going Rhythmic CHR would put them in exactly the same position as where they are with The River: 5th in the format. Except this time they would be the 5th Urban station, which would be an even more difficult sell to advertisers. Moreover, the current CHR product is leaning away from urban rhythmic right now. Clear Channel would out-research them and squeeze them out with WNOK and WXBT. Not to mention Inner City would do the same with DM and WHXT.
Country has the best shot at making an impact. Heck, turn back the clock to pre-Carolina 92.1 and Charlie James' last book New 92 was beating WCOS in a number of dayparts and demos and had the highest 12+ the signal ever had total week. This CHR talk is wishful thinking.
Country has the best shot at making an impact. Heck, turn back the clock to pre-Carolina 92.1 and Charlie James' last book New 92 was beating WCOS in a number of dayparts and demos and had the highest 12+ the signal ever had total week. This CHR talk is wishful thinking.
Everyone on this board complains that radio sucks and is boring and no one ever does anything out of the box.... Then when someone does seem to be headed toward doing something bold people like dude fan want to re-hash Charlie and 1 isolated book that New 92 maybe won a daypart or two.... Not exactly a track record I would bet on. New 92 sounded terrible when Charlie ran it. Almost as bad as when Tyler was there. How about Carolina 92.1 Beating B-106 in less than a year with very little or no help. I heard they had 3 people working there! I guess nobody wants to give Miller the credit he deserves.
I love how many of you want to speculate about what this one or that one will do if.... And how Cheap Channel will spend money if....etc....etc....etc.... Show me WNOK's billboards TV spots or big promotions. Give me proof that CC even remembers they own WNOK. You cant because the proof doesn't exist.... Then you trot out what the other absentee owners will do if..... If what???? Dude Fan and all the rest sound like they are just jealous or have a dog in the fight.
Maybe Tim Miller might shake this town up! Ever thought about that? Maybe Miller and WWNQ might force the other stations to get off their corporate voice tracked asses and work for a change. And then we the listener would be the real winners. But alas you wouldn't have anything to complain about would you? How tragic.
I love how many of you want to speculate about what this one or that one will do if.... And how Cheap Channel will spend money if....etc....etc....etc.... Show me WNOK's billboards TV spots or big promotions. Give me proof that CC even remembers they own WNOK. You cant because the proof doesn't exist.... Then you trot out what the other absentee owners will do if..... If what???? Dude Fan and all the rest sound like they are just jealous or have a dog in the fight.
Maybe Tim Miller might shake this town up! Ever thought about that? Maybe Miller and WWNQ might force the other stations to get off their corporate voice tracked asses and work for a change. And then we the listener would be the real winners. But alas you wouldn't have anything to complain about would you? How tragic.
Hoffa, chill. Sorry to rain on your parade, but I am looking at things from a dispassionate, business point of view.
I don't care about shaking things up or whether it makes radio more interesting. I want to know whether a proposed format can potentially draw enough audience and advertisers to be financially viable. In my analysis, a CHR at this point in time with the market landscape as it is, is not capable of being financially viable.
In my analysis, Country is capable of doing just that and that Tim Miller's decision to bail the country format was premature. Moreover, his decision to put Classic Hits on 94.3 was also incorrect. Sorry that these are inconvenient facts and unpleasant observations.
As for Soft AC, WWNU is already trending downwards. It will never out-bill B106 because it reaches too old of an audience.
I don't care about shaking things up or whether it makes radio more interesting. I want to know whether a proposed format can potentially draw enough audience and advertisers to be financially viable. In my analysis, a CHR at this point in time with the market landscape as it is, is not capable of being financially viable.
In my analysis, Country is capable of doing just that and that Tim Miller's decision to bail the country format was premature. Moreover, his decision to put Classic Hits on 94.3 was also incorrect. Sorry that these are inconvenient facts and unpleasant observations.
As for Soft AC, WWNU is already trending downwards. It will never out-bill B106 because it reaches too old of an audience.
Hey Dude Fan are you in radio? And if so why? Are you in it just to make a buck? If you do have anything to do with the management of a radio station.... Please Quit Now! You and people like you are what is wrong with radio.... No Passion.... Go sell insurance or real estate or if all you really care about is $$$ become an Attorney!
DudeFan said:
#1 Is it a business or a sandbox?
#2 Are you playing or are you serious?
#3 Do you like what you do?
PS Be careful, the only thing I found in a sandbox was presents from my kitty!
DudeFan said:
DudeFan since according to your post, your the person keeping all the lights on and paying all of those lazy programming people at your Columbia station while they play in their luxurious sandbox...
I would really like to know what are your strategic interests in the success or failure of Double-O and Tim Miller? You are obviously a competitor of some kind with something to gain or lose... What would that be? hmmmm?
It doesn't matter, Derry.
Feel free to come into this market from Fredericksburg, VA and peddle your story as much as you want.
In 6 years Double O has failed to thrive and there is no reason to expect that is going to change, particularly if they are foolish enough to buy into a CHR strategy, for the reasons I set forth above.
If they do, let's meet up and compare what I predicted with what actually happened.
Feel free to come into this market from Fredericksburg, VA and peddle your story as much as you want.
In 6 years Double O has failed to thrive and there is no reason to expect that is going to change, particularly if they are foolish enough to buy into a CHR strategy, for the reasons I set forth above.
If they do, let's meet up and compare what I predicted with what actually happened.
Dudefan nice try! Who's Derry?
Now answer my question and in case you forget I will ask it again: Since according to your post, your the person keeping all the lights on and paying all of those lazy programming people at your Columbia station while they play in their luxurious sandbox...
I would really like to know what are your strategic interests in the success or failure of Double-O and Tim Miller? You are obviously a competitor of some kind with something to gain or lose... What would that be? hmmmm?
Now answer my question and in case you forget I will ask it again: Since according to your post, your the person keeping all the lights on and paying all of those lazy programming people at your Columbia station while they play in their luxurious sandbox...
I would really like to know what are your strategic interests in the success or failure of Double-O and Tim Miller? You are obviously a competitor of some kind with something to gain or lose... What would that be? hmmmm?
Hoffas Dude has given some of his position in radio, what's yours? This could be a good debate the two.
Personal things aside. Dude's point is valid. The days of people just finding a station are gone. WNOK does not have to spend a dime to counter a new CHR because they have huge cume and tradition in that one format. Double O has to get attention and that doesn't "just happen". Someone has to spend money and they don't seem to have alot. They also are working against the fact 94.3 has already been two different formats since they went on the air just a few years ago. So a third format will be a tough sale. AND, what do they have to offer that WNOK listeners don't already have? They can play the same music, so that's a tie (maybe). Short of hiring Jonathan Rush to do mornings (which they probably can't afford and he is probably under contract) there's no real way to create a buzz. If you syndicate a big name, WNOK already has Ace & TJ and Ryan Seacrest. What names are bigger that will draw listeners away?
Back to Dude's point. If you dent WNOK with a two share, can you make money in Columbia with the #2 CHR that would probably be outside the top ten in the demo? The answer is no. No matter who is programming the station and how you feel about them, the money is not there. Especially in this climate.
Back to Dude's point. If you dent WNOK with a two share, can you make money in Columbia with the #2 CHR that would probably be outside the top ten in the demo? The answer is no. No matter who is programming the station and how you feel about them, the money is not there. Especially in this climate.
Gatekeeper007 said:
I was kind of wondering the same thing, Gate. Mr. Back, Dudefan is as familiar with the Columbia market as anyone. As long as I've known him(and that has been many years...too many for me to eagerly admit, in fact...lol),he has been a student of radio as well as the history of radio...particularly radio in the Columbia market. As he already stated, his is a "dispassionate" perspective regarding radio and its evolution in a specific market...in his parlance, "dispassionate", meaning objective market observations while having a stake in that market, yet bearing neither ill will towards, nor grudges against, anyone. In fact, he has, on several occasions, assisted competitors in their respective quests for radio "supremacy" in various and sundry ways. His observations, at times however, can be dry and "analytically" top-heavy and therefore somewhat unpalatable to others, but with few exceptions, those observations are without malice. I wish many of us could be as "dispassionate" in our dealings with each other.
Oh, and he is a lawyer.
Stevie (DudeFan) You as always know only a little of the facts. WWNQ flipped to Classic Hits before Tim Miller became GM. The satellite format sucked I recall entire weekend of listening to PSA's being played over and over so dumpping the Bird was the right move, plus Columbia is too big a market for satellite crap. Real World: Too many stations playing the same music somebody has to bail out of the format makes sense for Double O they can't afford to have one station doing poorly.
Heck, nobody can and listen to all the dog formats still on the air.
CHR would work but not in this market I don't care who the owners are. If you totally understand Columbia then you know what I'm talking about.
As far as WWNU it had no choice to dump Country the music selection, rotation and image tanked. Charlie has one good book and he is programer of the year? Charlie is a good talent but he (or anyone) could never turn that piece of junk around.
AC is smart move. Its not going to be a huge ratings winner but who gives a crap it had a down trend so does every other station have ups and down. Hello Stevie, its Arbitron! AC offends nobody the net is bigger for the advertising pie. Heck, did they spend any advertising money? To even get what they have is a huge win.
Heck, nobody can and listen to all the dog formats still on the air.
CHR would work but not in this market I don't care who the owners are. If you totally understand Columbia then you know what I'm talking about.
As far as WWNU it had no choice to dump Country the music selection, rotation and image tanked. Charlie has one good book and he is programer of the year? Charlie is a good talent but he (or anyone) could never turn that piece of junk around.
AC is smart move. Its not going to be a huge ratings winner but who gives a crap it had a down trend so does every other station have ups and down. Hello Stevie, its Arbitron! AC offends nobody the net is bigger for the advertising pie. Heck, did they spend any advertising money? To even get what they have is a huge win.
Gatekeeper007 said:
I work for a Union.
- Status