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WWON in the Radio-Info Spotlight

A 40-50% ROI sounds a little too good to be true.
I mean, insurance alone (worker's comp, property, liability, vehicle, and more I can't think of) is enough of an expense. Not to mention utilities, labor, and gosh only knows what else.

But then again...150K is less than I borrowed for my house! ;D
 
If you want to get the packet with the numbers, call Doyle Hadden.

Then again, I think a lot of these smaller market stations are going to be selling off station vehicles and other similar items. Obviously many have already cut labor.
 
Let's see...first there's a translator...then there isn't....OR...it was approved by the FCC but didn't close?

Was there a translator or not? If there was, why would you need to buy it after you buy the station?

Then, someone's going to come back and run it....OR...it's gonna be sold by the end of the week.

Which is correct?
 
The price doesn't sound too bad. I saw on another brokers web site that said the owner will look at all offers, so it could be gotten a little cheaper. I know of one station in my area that was on the market and they were asking over $300k for it and it was comparable in power and billing. It didn't sell as far as I know.
 
Ok, let me try this again. An FM translator was purchased, but it didn't close, meaning they don't own it, so its not offered in a sale.

Next, the station will bill $100,000 plus this year. In the old school times of buying and selling radio, we worked on twice billing or 8 to 10 times cash flow. Now we know its much different.

With $125,000 in real estate, and a station billing $100,000 a year, and cash flowing $50,000 in profit, how is not worth its asking price?

It was lowered from a true price to this price because the Lashes got stuck on a bad LMA.

Owning a small town successful station takes passion, risk, and work. Some people have it, others don't.
 
1250WTAE said:
Owning a small town successful station takes passion, risk, and work. Some people have it, others don't.
Click to expand...

With particular emphasis on the third. Small market radio, with very few exceptions, can't fly under absentee ownership.
 
The station has not been sold! Broker thought he had a deal, and it was premature.

The owners are running it from afar, and doing very well. If its not sold by the end of the year, or a sales manager found, they will return to operate it again.

Again, they were put in a bad situation by some folks in an LMA, who didn't know what they were doing.
 
1250WTAE said:
The station has not been sold! Broker thought he had a deal, and it was premature.

The owners are running it from afar, and doing very well. If its not sold by the end of the year, or a sales manager found, they will return to operate it again.

Again, they were put in a bad situation by some folks in an LMA, who didn't know what they were doing.
Click to expand...

God bless Chris and Karen...I hope they're able to find a buyer. If they're doing this long distance, they're one of the few who are doing it right.
 
Tonight one of the former employees agreed to return to operate and do his airshift on WWON. The Lashes are fine at this point to keep the station until they get their price. Things are moving forward very strong. The local/live personalities will all return to the daily line up in the next few weeks. The station had a strong October and November. Thanks for all the thoughts!
 
1250WTAE said:
Tonight one of the former employees agreed to return to operate and do his airshift on WWON. The Lashes are fine at this point to keep the station until they get their price. Things are moving forward very strong. The local/live personalities will all return to the daily line up in the next few weeks. The station had a strong October and November. Thanks for all the thoughts!
Click to expand...

Glad to hear it. Give them my best!
 
I checked out the web site he other day and noticed Mr. Lash is doing a 1 hour lunch show. It's great that they are streaming on the net. What I heard the other afternoon was still satellite programming and this morning might be a syndicated show with Jeff Foxworthy and christmas music. I would like to have heard some local content but maybe in time they will have more on.
 
Things are starting to return to normal at WWON. Even before the folks hung the Lashes on the LMA, we were 50% live, and 50% with the network. End of year revenues finished solid. Again this station can make someone a nice living. But no one seems to want to work any more in this business.
 
Not so true. The lack of cash flow (for me)at this time and needing to be a little closer to the home base due to family reasons has kept me from looking deeper into it. It does sound like a go opportunity for a local owner to make a decent living in a small market.
 
So with a new C3 allocated to Waynesboro, what happens if someone outbids you at the auction and you have to suddenly compete with a 25,000 watt FM. Although I suspect that FM will be pointed to an adjacent market, it will change the competitive balance in that area.
 
Dr. Flynn of Memphis is that new C3. His engineer once told us, that they don't like running stations. Expect K-Love or someone else to be on that frequency. Besides, Florence, Alabama rates certainly don't apply to Waynesboro and Wayne County, TN businesses.
 
Dr. Flynn may have dropped it in and he may pony up a bunch of bucks, but it still goes to auction and anyone with a bigger checkbook than brain could end up with it.
 
That doesn't sound right. The FCC wouldn't grant a CP to a community (Linden) based upon the fact that they are not currently served by another station and then allow the CP to be moved to another community (Waynesboro) which is served (WWON) even though the CP was changed from a Class A to a Class C it would still have to be licensed to the original CP which was was won through auction by Dr. Flynn. Can anyone explain what happened here?
 
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