Q106 started playing Oldies but Goodies today and apparently will be playing songs from a different format tomorrow. If when the format wheel stops they return to some type of Country format, all of the cume will be long gone. Yes, they might check back in to see what happens. BUT, when you are the #2 Country station in Madison, why would you take the gamble? I am just sayin'...........
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WWQM is stunting (STUPID STUNTING!)
- Thread starter LasVegasRadioJunky
- Start date
Jay F said:
probably a very good guess:
should we set up the over/under as to how long Sebastian will stay at the station?
I know I'm not a regular in this part of Radio-Info, but as I was scrolling down the board list I noticed this topic and figured I'd check out the stunting, but when I got to the webpage, it looked like it was completed yesterday at noon, but being curious I clicked on the listen live link anyway, and after several very country sounding commercials they claimed to be oldies but are playing Weird Al - Eat It, which is an odd song to be in an oldies playlist, but I guess it technically is an oldie.
I'll listen for a few more minutes just to see if it gets any more interesting.
Ok, looks like the webpage is off a bit, they just said the final transformation is today a Noon, but now playing a very normal oldie which was just cut off a little early with The Time Warp. This is a very odd stunt so far. Is the format going to be oldies with a Doctor Demento twist? (Hey, I know, play the original opening theme from Doctor Who, that's different and an oldie as well!) Then again, I remember Quick 96 in Seattle.
I'll listen for a few more minutes just to see if it gets any more interesting.
Ok, looks like the webpage is off a bit, they just said the final transformation is today a Noon, but now playing a very normal oldie which was just cut off a little early with The Time Warp. This is a very odd stunt so far. Is the format going to be oldies with a Doctor Demento twist? (Hey, I know, play the original opening theme from Doctor Who, that's different and an oldie as well!) Then again, I remember Quick 96 in Seattle.
Stunting like this sucks.
Sebastian is a better programmer than this .... just to blow off "old" cume.
The cume, or what's left of the #2 country station in the Madison market, will eventually come back for the Sebastian "hit" -- whatever, but this is a stupid way of doing it ... just to start a new "legacy" after the bomb these simulcasts have been. So, John needs something to "call his own" and to really build "from the ground up."
It's as much ego as it is legitimacy. And this is legitimate dumbness.
This is the bastardization of radio ...
Just fix it. And this place needed plenty of fixing. But not with "I'm Too Sexy" or "My Guy."
Never underestimate the brilliance of a consultant.
Sebastian is a better programmer than this .... just to blow off "old" cume.
The cume, or what's left of the #2 country station in the Madison market, will eventually come back for the Sebastian "hit" -- whatever, but this is a stupid way of doing it ... just to start a new "legacy" after the bomb these simulcasts have been. So, John needs something to "call his own" and to really build "from the ground up."
It's as much ego as it is legitimacy. And this is legitimate dumbness.
This is the bastardization of radio ...
Just fix it. And this place needed plenty of fixing. But not with "I'm Too Sexy" or "My Guy."
Never underestimate the brilliance of a consultant.
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http://www.allbusiness.com/services/motion-pictures/4488239-1.html
Let's see John's "latest twist" come to life after this "essay."
"Inclusive Country" ... Q 106.
http://www.allbusiness.com/services/motion-pictures/4488239-1.html
Let's see John's "latest twist" come to life after this "essay."
"Inclusive Country" ... Q 106.
oaktree said:
I can top that.... Heard "Fishheads" yesterday afternoon.
Re: -
but he fails to mention why he never stays around for long with his country successes...
he DID save WSM-FM Nashville from certain death, but they faltered when he left...or perhaps it have stumbled anyway?
I think I answered my own question.
oaktree said:
but he fails to mention why he never stays around for long with his country successes...
he DID save WSM-FM Nashville from certain death, but they faltered when he left...or perhaps it have stumbled anyway?
I think I answered my own question.
Three and a half days of stunting to supposedly get the market to tune in at noon today for a BIG event. There was no explanation, no fanfare, nada. They just started to play country again ... Oh, they are calling themselves NEW. Big deal.
"More music per hour, per day, per year." WTF, what a great example of a paper sword!
"More music per hour, per day, per year." WTF, what a great example of a paper sword!
RE: Q106
Tuesday: Smooth Jazz
Wednesday: Novelty Songs
Then today at Noon: The same format they left behind on Sunday, with no major difference. Oh sure, they led off with "Sweet Home Alabama" by Skinnard (a song I've never heard on a country station, and I imagine never will again), and yes, they have a new, deeper-voiced imaging (which doesn't match the format, IMHO), but it's as if the past 3 days were not necessary. Heck, even Kenny J came on 2 songs after the "flip" as if absolutely nothing ever happened (though he kinda sounds not-too-lively right now, as if his career flashed before his eyes over the past 3 days).
"The New Q" my posterior; there's nothing "new" about it. My guess is Q106 will indeed fall even further behind Star Country in this market, and then perhaps an actual flip to a new format will be necessary... perhaps with another new PD to go with it.
Monday: OldiesLasVegasRadioJunky said:
Tuesday: Smooth Jazz
Wednesday: Novelty Songs
Then today at Noon: The same format they left behind on Sunday, with no major difference. Oh sure, they led off with "Sweet Home Alabama" by Skinnard (a song I've never heard on a country station, and I imagine never will again), and yes, they have a new, deeper-voiced imaging (which doesn't match the format, IMHO), but it's as if the past 3 days were not necessary. Heck, even Kenny J came on 2 songs after the "flip" as if absolutely nothing ever happened (though he kinda sounds not-too-lively right now, as if his career flashed before his eyes over the past 3 days).
"The New Q" my posterior; there's nothing "new" about it. My guess is Q106 will indeed fall even further behind Star Country in this market, and then perhaps an actual flip to a new format will be necessary... perhaps with another new PD to go with it.
I think you'll hear lots of music changes, and a real difference in delivery and presentation
(like not talking over music to the post...)
It'll still be country, but not quite as cookie-cutter.
At least that's what Sebastian did here in Nashville.
The jocks may not enjoy the micro-management...but if they stick with it, it could help.
(like not talking over music to the post...)
It'll still be country, but not quite as cookie-cutter.
At least that's what Sebastian did here in Nashville.
The jocks may not enjoy the micro-management...but if they stick with it, it could help.
sfradio said:
Oooh, ouch!
How original to play "Margaritaville" 3 hours into the "launch." Sounds like an Internet station. "More music than allowed by law." Now, that there ... that there is original! Wow! Jocks not talking over intros! How cool! Just like ... an Internet station! This is today's country, alright ...
D
DougJ
Guest
"Allowed by Law".........circa 1967. What's with the jock done with his liner, and a pause before the commercial starts. That's what we did at an "easy listening" station 20 yrs. ago. There is certainly no "feel" to the presentation. I'll stay with XM/sirius.
DougJ said:
I have seen this type of formatic criticism time and time again when Sebastian enters a new market. People will also think it's crazy that he plays some classic rock on a country station. You wouldn't think any of this would work but it always does, at least for the first book or two until he leaves.
I saw some real mean spirited comments towards Sebastian on another web site. I thought it was too harsh. There are two things I like about this guy. First, He still has passion for radio after all these decades. Also, I like that the stations he programs have his unique sound. Let's face it in 2009 90% of PDs are basically puppets getting their strings pulled from corporate. If a typical PD leaves, the station will sound similar no matter who their replacement is. That can not be said for John Sebastian.
Yeah, I can.
The dollars that pay for the station aren't there through ad revenue in a horrendous economy ... which, "cup of tea" or not, is not a programming "opportunity" ... it's a fact and reality. It's like knowing the World Series champ but forgetting the runner up in the standings. No one cares about "#2". That's why we strive to be #1.
Second, in a smaller / medium market like Madison, you don't get buy's in the horserace that ad buyers go after (because it's easy to do) when you're not only the #2 station in a genre, but also the 7TH rated station overall ... never mind the "buying demos." When things tighten up economically and you buy three or four deep ... and you go outside that parameter to reach that "other audience" ... do you go to the second place station at #7 or the #6 station that's doing the same thing ... only better?
The station's been on the skids for sometime, from a 6 share to half that in a year. Clear Channel's station hasn't done much better, peaking at the mid 5s before falling off to a 4 something.
It's not to knock his programming experience, it's whether it works now that's important. Apparently, Mid-West Family thinks it will. As in all things radio ... only time will tell.
As Tom Taylor reported, "underwhelming" may be a fact of us Monday morning quarterbacks, but radio is about instant gratification, not giving "chances" for that which is "old" to be "old" again. Country rock with country, jocks pausing before stopsets and "the same old same old" to the listeners ears. The numbers will change when the station buys all of the local events and concerts and ingratiates itself into the community. Not with old dog tricks of the trade.
The dollars that pay for the station aren't there through ad revenue in a horrendous economy ... which, "cup of tea" or not, is not a programming "opportunity" ... it's a fact and reality. It's like knowing the World Series champ but forgetting the runner up in the standings. No one cares about "#2". That's why we strive to be #1.
Second, in a smaller / medium market like Madison, you don't get buy's in the horserace that ad buyers go after (because it's easy to do) when you're not only the #2 station in a genre, but also the 7TH rated station overall ... never mind the "buying demos." When things tighten up economically and you buy three or four deep ... and you go outside that parameter to reach that "other audience" ... do you go to the second place station at #7 or the #6 station that's doing the same thing ... only better?
The station's been on the skids for sometime, from a 6 share to half that in a year. Clear Channel's station hasn't done much better, peaking at the mid 5s before falling off to a 4 something.
It's not to knock his programming experience, it's whether it works now that's important. Apparently, Mid-West Family thinks it will. As in all things radio ... only time will tell.
As Tom Taylor reported, "underwhelming" may be a fact of us Monday morning quarterbacks, but radio is about instant gratification, not giving "chances" for that which is "old" to be "old" again. Country rock with country, jocks pausing before stopsets and "the same old same old" to the listeners ears. The numbers will change when the station buys all of the local events and concerts and ingratiates itself into the community. Not with old dog tricks of the trade.
Hey there are 18 replies to this thread. So why are there none to my Brew one here? Is everybody so blind that they don't know what's classic rock?:
http://boards.radio-info.com/smf/index.php?topic=131972.0
http://boards.radio-info.com/smf/index.php?topic=131972.0
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