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WWSW

> Not always true. I'm in the older demographic and my last
> 4 cars were all from different manufacturers.

Of course it's not always true. When dealing with marketing (especially mass marketing) and demographics, one must look at overall numbers and averages. For every generality about any demographic segment, no matter how carefully researched, there will always be exceptions. But one won't be successful of one bases one's decisions on exceptions, especially if one uses one's own personal opinions as a test sample of one.

I'm sure you're familiar with the research testing that goes into picking which 300 songs to play to death on any given radio station. Such testing and research is the life blood of radio station programmers. Yet even songs which aren't in the top 300 still have some fans. There's not a song recorded that somebody doesn't like. But research and testing tell programmers which batch of songs will appeal to the biggest batch of listeners. Even OldiesCat has to admit that is what song testing is about.

The same principles and procedures that are used to test songs can also be used to test how well different segments of the market respond to different advertising media and different messages. Those of us who work in marketing use that testing to determine which media are best for whatever our clients are trying to sell. The same kind of testing that tells radio programmers to include lots of Elton John on Oldies stations is used by those of us who work in marketing to tell us we're wasting our clients' money if we put them on oldies radio stations.
 
All-Christmas started on Nov. 18.





> > > When was the month calculated (i.e., which month)?
> >
> >
> > November monthly
> >
>
> I wonder if that might be the effect of Christmas music,
> instead of the new PD.
>
> Just a theory, I don't know for sure. 3WS starts Xmas
> pretty damn early.
>
 
> > Not always true. I'm in the older demographic and my
> last
> > 4 cars were all from different manufacturers.
>
> Of course it's not always true. When dealing with marketing
> (especially mass marketing) and demographics, one must look
> at overall numbers and averages. For every generality about
> any demographic segment, no matter how carefully researched,
> there will always be exceptions. But one won't be successful
> of one bases one's decisions on exceptions, especially if
> one uses one's own personal opinions as a test sample of
> one.
>
> I'm sure you're familiar with the research testing that goes
> into picking which 300 songs to play to death on any given
> radio station. Such testing and research is the life blood
> of radio station programmers. Yet even songs which aren't in
> the top 300 still have some fans. There's not a song
> recorded that somebody doesn't like. But research and
> testing tell programmers which batch of songs will appeal to
> the biggest batch of listeners. Even OldiesCat has to admit
> that is what song testing is about.

Song testing is about testing only those songs which a PD or
consultant or GM or GMs wife likes or knows. The results can be
and are skewed to satify or protect whomever at the management level,
without regard to the listener at all.
>
> The same principles and procedures that are used to test
> songs can also be used to test how well different segments
> of the market respond to different advertising media and
> different messages. Those of us who work in marketing use
> that testing to determine which media are best for whatever
> our clients are trying to sell. The same kind of testing
> that tells radio programmers to include lots of Elton John
> on Oldies stations is used by those of us who work in
> marketing to tell us we're wasting our clients' money if we
> put them on oldies radio stations.
>
You sound like countless rasdio consultants who think they've got it all
figured out: the "average listener" in their eyes is trailer trash who
eats white bread, drives a 20 year old car that's held together by
bumper stickers, has limited conversational skills and no understanding
of current events and issues larger than, say, Ben and J-Lo and therefore
needs to be spoken to only in language any five year old could comprehend,
etc., etc. This mentality, along with those hallowed 300 burnt-to-a-crisp
songs which "the average listener says are his favorites," has been a blessing
for those who sell iPods and satellite radio receivers, just as it's helped
to get more subscribers for satellite dishes and premium cable channels on the
TV side, while terrestrial radio continues to play its con game with itself
and it's advertisers, totally oblivious to to the reality it helped to create.

Tell that to your clients.
 
Actually, I'm not a radio consultant, I'm a marketing consultant. And when I work for a client, I work for a percentage of the increase in sales I can demonstrate to him. If I allow myself to be swayed by my personal biases, and it results in not making more sales for my client, I'm cutting my own throat.

That goes a long way to keeping me honest.

I use testing as a tool, but it's not the only tool that I use.

However, in this forum, if you express an opinion culled from years of experience, then certain people can't accept that. But, if your opinion comes from research and testing, which is the altar upon which they worship, then they'll accept your opinion. Or at least they'll listen to it without getting insulting.

Except OldiesCat, who finds it impossible to express a dissenting opinion without being insulting.

> You sound like countless rasdio consultants who think
> they've got it all
> figured out: the "average listener" in their eyes is trailer
> trash who
> eats white bread, drives a 20 year old car that's held
> together by
> bumper stickers, has limited conversational skills and no
> understanding
> of current events and issues larger than, say, Ben and J-Lo
> and therefore
> needs to be spoken to only in language any five year old
> could comprehend,
> etc., etc. This mentality, along with those hallowed 300
> burnt-to-a-crisp
> songs which "the average listener says are his favorites,"
> has been a blessing
> for those who sell iPods and satellite radio receivers, just
> as it's helped
> to get more subscribers for satellite dishes and premium
> cable channels on the
> TV side, while terrestrial radio continues to play its con
> game with itself
> and it's advertisers, totally oblivious to to the reality it
> helped to create.
>
> Tell that to your clients.
>
 
Bite me.

(I'm nothing if not consistent to the bitter-beer-face contingent who couldn't cut it in radio)

:)


>
> Except OldiesCat, who finds it impossible to express a
> dissenting opinion without being insulting.
>
> > You sound like countless rasdio consultants who think
> > they've got it all
> > figured out: the "average listener" in their eyes is
> trailer
> > trash who
> > eats white bread, drives a 20 year old car that's held
> > together by
> > bumper stickers, has limited conversational skills and no
> > understanding
> > of current events and issues larger than, say, Ben and
> J-Lo
> > and therefore
> > needs to be spoken to only in language any five year old
> > could comprehend,
> > etc., etc. This mentality, along with those hallowed 300
> > burnt-to-a-crisp
> > songs which "the average listener says are his favorites,"
>
> > has been a blessing
> > for those who sell iPods and satellite radio receivers,
> just
> > as it's helped
> > to get more subscribers for satellite dishes and premium
> > cable channels on the
> > TV side, while terrestrial radio continues to play its con
>
> > game with itself
> > and it's advertisers, totally oblivious to to the reality
> it
> > helped to create.
> >
> > Tell that to your clients.
> >
>
 
> Bite me.
>
> (I'm nothing if not consistent to the bitter-beer-face
> contingent who couldn't cut it in radio)

If any such person ever logs in here, I'll be sure to tell them that.

I suppose those people wouldn't be that much different from those who are stuck in radio because they aren't good enough to move up to television or movies.
 
Media Stepladder?

> I suppose those people wouldn't be that much different from
> those who are stuck in radio because they aren't good enough
> to move up to television or movies.


Whoa, slow down. Despite what you and many other misguided souls may think, there isn't a media stepladder. Radio isn't poor brother to TV (and/or movies).

Each are separate media, serving different audiences, in different ways. None is better than another. And many radio people are quite happy in the medium and don't wish to "move up" (as you say). No one is stuck.
 
U R A moron

What constantly makes you think radio is inferrior to TV & movies?

So, what you're saying is that everybody on these boards who is in radio is a failure because they're "stuck in radio"?


>
> I suppose those people wouldn't be that much different from
> those who are stuck in radio because they aren't good enough
> to move up to television or movies.
>
 
Stepladder?

Radio UnRealist is stuck- out of radio. That's where the incessant sour grapes come from.
>
>
> Whoa, slow down. Despite what you and many other misguided
> souls may think, there isn't a media stepladder. Radio
> isn't poor brother to TV (and/or movies).
>
> Each are separate media, serving different audiences, in
> different ways. None is better than another. And many
> radio people are quite happy in the medium and don't wish to
> "move up" (as you say). No one is stuck.
>
 
Re: Stepladder?

> Radio UnRealist is stuck- out of radio. That's where the
> incessant sour grapes come from.
> >
> >
> > Whoa, slow down. Despite what you and many other
> misguided
> > souls may think, there isn't a media stepladder. Radio
> > isn't poor brother to TV (and/or movies).
> >
> > Each are separate media, serving different audiences, in
> > different ways. None is better than another. And many
> > radio people are quite happy in the medium and don't wish
> to
> > "move up" (as you say). No one is stuck.
> >
>

I am not addressing the issue of "moving up" from radio. I am addressing the constant putting down from OldiesCatof people who choose to move OUT of radio to make better money.

If you're happy where you are OldiesCat, great. But, stop putting down Realist and us others who have moved on with our lives, but still want to contribute to a medium we love and have experience with. We have just as much right to write what we do, and if we choose to relay our EXPERIENCE then so be it. Either choose to learn from it or leave it. Don't disrespect it. That's very childish and something real men don't do.

Take people's experiences and learn FROM them. It just may help you down the road.

OldiesCat, it's like I'm trying to talk to a brick wall with you. You just don't GET IT.

Now, I'm sure you'll probably reply with another "has been" remark to me. To which I will add, grow up. You are not going to be in that job forever.



Mr. Music
 
no stepladder

I'm not giving him/her a hard time because he/she is out of radio- it's just so easy to criticize everything and everybody in the business once one has gotten out. That's all the UnRealist does. It's "I used to be in radio and it would be better if you all thought the way I think"- always shoving his/her thoughts down our throats and FROM OUTSIDE. Their perspective seems based on "I couldn't make the cut, so I'll just tell you why MY way is better" and there's no room for discusssion.

And, by the way, check out that person's posts to me- anytime I respond to somebody else, the whole "Dr Detroit" and other insults come flying. Talk to your buddy about being childish.

>
> I am not addressing the issue of "moving up" from radio. I
> am addressing the constant putting down from OldiesCatof
> people who choose to move OUT of radio to make better money.
>
>
> If you're happy where you are OldiesCat, great. But, stop
> putting down Realist and us others who have moved on with
> our lives, but still want to contribute to a medium we love
> and have experience with. We have just as much right to
> write what we do, and if we choose to relay our EXPERIENCE
> then so be it. Either choose to learn from it or leave it.
> Don't disrespect it. That's very childish and something real
> men don't do.
>
> Take people's experiences and learn FROM them. It just may
> help you down the road.
>
> OldiesCat, it's like I'm trying to talk to a brick wall with
> you. You just don't GET IT.
>
> Now, I'm sure you'll probably reply with another "has been"
> remark to me. To which I will add, grow up. You are not
> going to be in that job forever.
>
>
>
> Mr. Music
>
 
Look in the mirror

> What constantly makes you think radio is inferrior to TV &
> movies?
>
> So, what you're saying is that everybody on these boards who
> is in radio is a failure because they're "stuck in radio"?

No, I'm saying that the tiny handful of people who constantly belittle and denigrate all those who have chosen different career paths usually do so because they are themselves "stuck" somewhere and are bitter about it. And as a result of their bitterness of being unable to do what they really want to do, they turn around and take out their frustrations on anyone who did manage to make the career move that they wanted to make.

Do I think that all people who work in radio are there because they aren't good enough to do anything else? Of course not. I only think that YOU couldn't make it anywhere else. I think that YOU are an embittered old fool who has to condemn anyone who has been able to do something you couldn't do in order to make yourself feel better about the fact that you weren't good enough to have ever had career options.

You are a pathetic, embittered loser. That's why you have to visit the radio boards of other cities in order to find outlets for your frustrations.
 
Re: Media Stepladder?

> > I suppose those people wouldn't be that much different
> from
> > those who are stuck in radio because they aren't good
> enough
> > to move up to television or movies.
>
>
> Whoa, slow down. Despite what you and many other misguided
> souls may think, there isn't a media stepladder. Radio
> isn't poor brother to TV (and/or movies).
>
> Each are separate media, serving different audiences, in
> different ways. None is better than another. And many
> radio people are quite happy in the medium and don't wish to
> "move up" (as you say). No one is stuck.

No, FEW people are "stuck" in radio. But OldiesCat is one of the few. I have nothing but respect for those who choose to work in radio. But I have serious contempt for people like OldiesCat.

In over half a century of life, I have seen his kind in many different professions and careers. He's the classic example of the loser who was good enough to not get fired, but not good enough to ever get promoted or to ever have any other option in life. So, he has a pathetic compulsion to accuse all those who have had the talent and opportunith to make other career choices of being losers. He acuses all who have moved to careers outside of radio of "not being good enough for radio" in a pathetic attempt to ease the pain of his own shortcomings.

Once he realized that you chose to be a lawyer instead of remaining a disc jockey, he'd have said the same about you, except that by me mentioning it, he'll be forced to make some other snide comment instead.
 
Re: no stepladder

> I'm not giving him/her a hard time because he/she is out of
> radio- it's just so easy to criticize everything and
> everybody in the business once one has gotten out. That's
> all the UnRealist does. It's "I used to be in radio and it
> would be better if you all thought the way I think"- always
> shoving his/her thoughts down our throats and FROM OUTSIDE.
> Their perspective seems based on "I couldn't make the cut,
> so I'll just tell you why MY way is better" and there's no
> room for discusssion.

This is the PITTSBURGH radio forum. You live in DETROIT. In the PITTSBURGH radio forum, it is you who are the "outsider", not me. I listen to PITTSBURGH radio stations IN PITTSBURGH. You do not.

From your profile:

Email *********@yahoo.com
Name Oldies Cat
Total Posts 2743
Homepage
Occupation
Hobbies GO PISTONS!
Location Detroit
Bio
Registered On 01/26/05 11:12 AM
Last On 12/20/05 06:06 PM

You are not involved in PITTSBURGH radio. You don't live here. You don't work here. I do. If you want to only talk to insiders, to people who are part of the group you are part of, then convince management here to re-open the Detroit board. This is the PITTSBURGH Board. No one who listens to PITTSBURGH radio stations live, over the air, is an outsider in this board. But bitter and pathetic jerks from DETROIT are outsiders here.

> And, by the way, check out that person's posts to me-
> anytime I respond to somebody else, the whole "Dr Detroit"
> and other insults come flying. Talk to your buddy about
> being childish.

Are you saying that you do NOT live and work in Detroit?

>
> >
> > I am not addressing the issue of "moving up" from radio. I
>
> > am addressing the constant putting down from OldiesCatof
> > people who choose to move OUT of radio to make better
> money.
> >
> >
> > If you're happy where you are OldiesCat, great. But, stop
>
> > putting down Realist and us others who have moved on with
> > our lives, but still want to contribute to a medium we
> love
> > and have experience with. We have just as much right to
> > write what we do, and if we choose to relay our EXPERIENCE
>
> > then so be it. Either choose to learn from it or leave
> it.
> > Don't disrespect it. That's very childish and something
> real
> > men don't do.
> >
> > Take people's experiences and learn FROM them. It just
> may
> > help you down the road.
> >
> > OldiesCat, it's like I'm trying to talk to a brick wall
> with
> > you. You just don't GET IT.
> >
> > Now, I'm sure you'll probably reply with another "has
> been"
> > remark to me. To which I will add, grow up. You are not
> > going to be in that job forever.
> >
> >
> >
> > Mr. Music
> >
>
 
the mirror

thanks for the analysis, Dr. Doofus. You are a laughingstock.


>
 
stepladder

You must be a Republican. You're very good at taking key words from others, then using them for your own failing attempt to make a point.

(bitter)
 
Re: Media Stepladder?

You couldn't be more wrong. At least Johnny is intelligent and respectful, even if he disagrees.


>
> Once he realized that you chose to be a lawyer instead of
> remaining a disc jockey, he'd have said the same about you,
> except that by me mentioning it, he'll be forced to make
> some other snide comment instead.
>
 
Those two are all talk- get 'em together in a room where REAL RADIO PEOPLE are and fade into the wallpaper.

Ever notice NOBODY ever comes to their defense (except each other)? Maybe that tells us something.


>
> You three really need to get together for lunch. Hehehe.
> I have missed all the LOVE.
>
 
Looks like I struck a nerve

> thanks for the analysis, Dr. Doofus. You are a
> laughingstock.
>

This observation must have really hit the mark to generate that response from you:

"No, I'm saying that the tiny handful of people who constantly belittle and denigrate all those who have chosen different career paths usually do so because they are themselves "stuck" somewhere and are bitter about it. And as a result of their bitterness of being unable to do what they really want to do, they turn around and take out their frustrations on anyone who did manage to make the career move that they wanted to make.

"Do I think that all people who work in radio are there because they aren't good enough to do anything else? Of course not. I only think that YOU couldn't make it anywhere else. I think that YOU are an embittered old fool who has to condemn anyone who has been able to do something you couldn't do in order to make yourself feel better about the fact that you weren't good enough to have ever had career options.

"You are a pathetic, embittered loser. That's why you have to visit the radio boards of other cities in order to find outlets for your frustrations."

Your continued chanting of the same, tired litany of "he just couldn't make it in radio" simply proves my contention. You can't make it doing anything other than playing oldies on the radio in Detroit, and you're scared. Times are changing, and you know you don't have what it takes to change with the times or to attempt doing anything else, so you belittle and insult anyone who can change with changing times and who can be successful in multiple fields, and who wasn't locked into a little box he couldn't get out of if he tried.

You spend your life in constant fear that the station you work for will change formats, and you'll be out of a job. You see radio jobs disappearing weekly, as the entire radio industry learns to use fewer and fewer people, and you realize that you have nothing to offer the world other than the ability to play oldies records on the air. And you're scared that one day you'll go into work and you'll see a bank of recorders or a satelite feed system sitting where you used to sit, and you don't have a clue what you'll do with your life after that.

You pathetic little loser.
 
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