WWVA (long)

[GrizzledVet]

Re: Profitable

> $X is $X whether you bill it in lots of little chunks
> or with one big invoice.

Not exactly if you consider the differenes in the business model -- CC escapes cost of maintaining a sales force and overhead of billing many smaller accounts and gains more stable cash flow projections.

Also, the revenue to the preachers comes from a different market segment -- the willing-to-donate public as opposed to ad-buyers. When tax deductions and religion come into play, conventional market economics are no longer part of the equation.

For reasons above, as much as I'd rather see a conventional format supported by spot sales, I can understand why one would choose to lease blocks.

 

[Part-timer]

Re: Profitable

> > $X is $X whether you bill it in lots of little chunks
> > or with one big invoice.
>
> Not exactly if you consider the differenes in the business
> model -- CC escapes cost of maintaining a sales force and
> overhead of billing many smaller accounts and gains more
> stable cash flow projections.
>
> Also, the revenue to the preachers comes from a different
> market segment -- the willing-to-donate public as opposed to
> ad-buyers. When tax deductions and religion come into play,
> conventional market economics are no longer part of the
> equation.
>
> For reasons above, as much as I'd rather see a conventional
> format supported by spot sales, I can understand why one
> would choose to lease blocks.
>


A friend of mine was PD there way before CC owned it, and even back then the brokered religion was by far the most profitable aspect of the radio station. The PD wanted to put Pirates baseball on at night and was vetoed by the GM.<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>

 

[carlvanorden]

Re: Disagree

> Classic country would be far less "redneck" than having paid> preachers on for five hours a day like they do now. > > And what format would you recommend for Wheeling, WV? Ghetto> rap? > > Let's look at this further. Johnny Cash's life is now about> as mainstream as you can get. Before he passed there were> many contemporary, mainstream artists recording with him> and, of course, Walk the Line is currently a popular feature> film. > > I was more looking at a format that is not heard in the> region, that would be popular throughout the region, and has> a good signal. You'd attract listeners all over three states> if you had a classic country format. It would promote The> Jamboree, which is as precious to WWVA as the Opry is to> WSM.> > I, personally, would listen to it in Pittsburgh- and tons> would in the hills and valleys from Wheeling to Pittsburgh.> > But even if you don't like my idea- the main point I want to> get out is this-> > Four formats on one station doesn't work- and the fact they> are trying to do that with such a potentially great station> shows you how horribly run WWVA is.> I don't live in the area, but I have a few suggestions, since the WWVA signal is heard over most parts of the east coast:.....Until things change with HD radio, the clear channels still have a big advantage; there are large markets without country radio stations, that WWVA could serve. Granted, advertising dollars tend to stay near home, but surely national advertising could be sold, particularly during the evening and overnight hours.....WWVA could also become a regional leader in news as well. While using airhours for preachers and other informercial programming can be lucrative, that programming serves a very small, insignificant audience. WWVA could improve it's position if they made positive changes like these.<P ID="signature">______________
[email protected], [email protected],[email protected]</P>