I've been in Milwaukee a lot travelling and have listened to WRIT a good bit, was listening online and everything they're playing has the word Magic in it....??
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www.my957fm.com and www.957needshelp.com are live!
- Thread starter RobNorton
- Start date
It looks like Clear Channel HAS indeed gone with "Milwaukee's 95.7" for at least a temporary nickname. Sounds like part of the playlist is a holdover from the old format:
Approx 6:30 AM 9/5: "Too Late To Turn Back Now" - by Cornelius Brothers & Sister Rose
Approx 6:35 aM 9/5: "Ob-La-Di Ob-La-Da" - Beatles
6:37 AM 9/5: Voiceover admitting the change, but they're still soliciting help through the 957needshelp.com website and via phone lines. This leads into a traffic report.
6:39 AM 9/5: Commercial Break
6:41 AM 9/5: Weather Break from Channel 12
6:42 AM 9/5: "Sweet City Woman" - Stampeders
6:45 AM 9/5: ID "Milwaukee's 95.7", leading into "Let's Hear It For The Boy" - Denise Williams (perhaps a sign of a little more 80s music thrown in?)
6:49 AM 9/5: "Milwaukee's 95.7, the Greatest Top 40 Hits of All Time." Again, they're soliciting help, but not just for songs... they're taking recommendations for on-air DJ's. Hmm.... no wonder there's no sign of Michael, CV, or any other on-air staff (outside of the traffic reports).
Approx 6:30 AM 9/5: "Too Late To Turn Back Now" - by Cornelius Brothers & Sister Rose
Approx 6:35 aM 9/5: "Ob-La-Di Ob-La-Da" - Beatles
6:37 AM 9/5: Voiceover admitting the change, but they're still soliciting help through the 957needshelp.com website and via phone lines. This leads into a traffic report.
6:39 AM 9/5: Commercial Break
6:41 AM 9/5: Weather Break from Channel 12
6:42 AM 9/5: "Sweet City Woman" - Stampeders
6:45 AM 9/5: ID "Milwaukee's 95.7", leading into "Let's Hear It For The Boy" - Denise Williams (perhaps a sign of a little more 80s music thrown in?)
6:49 AM 9/5: "Milwaukee's 95.7, the Greatest Top 40 Hits of All Time." Again, they're soliciting help, but not just for songs... they're taking recommendations for on-air DJ's. Hmm.... no wonder there's no sign of Michael, CV, or any other on-air staff (outside of the traffic reports).
When I first tuned in this morning, first song I heard was Eurythmics "Sweet Dreams". Okay, makes sense for an 80s station. Segued into "Daniel" by Elton John. Not my idea of a perfect segue but okay. Then Sly and the Family Stone "Thank You" (a great choice, BTW) into some moldy-oldy wimpy Bread song. UGH!
I went to Yes.com, and noticed that earlier, Free's "All Right Now" segued into Ambrosia's "How Much I Feel". I'm still waiting for the inevitable Deep Purple into Air Supply segue, which I feel is yet to come.
This is Jack without the current hits or funny liners. I guess the only good thing coming out of this lame stunt is no Kermit and CV Joint in the morning, which would justify any format flip, no matter how weak. Unless they bring in Whoopi, though she would still be better than their most recent morning show.
The voting thing is an obvious sham. I highly doubt anyone is requesting Captain and Tennille, except for the criminally insane. Besides, I posted a screengrab of the new logo last week.
On a positive note, nice to hear Sly and the Family Stone on the radio. And the jingles are nice. Other than that, I have no idea what the hell they're doing here. CC/Milwaukee often defies all common sense.
WKTI has absolutely nothing to worry about.
I went to Yes.com, and noticed that earlier, Free's "All Right Now" segued into Ambrosia's "How Much I Feel". I'm still waiting for the inevitable Deep Purple into Air Supply segue, which I feel is yet to come.
This is Jack without the current hits or funny liners. I guess the only good thing coming out of this lame stunt is no Kermit and CV Joint in the morning, which would justify any format flip, no matter how weak. Unless they bring in Whoopi, though she would still be better than their most recent morning show.
The voting thing is an obvious sham. I highly doubt anyone is requesting Captain and Tennille, except for the criminally insane. Besides, I posted a screengrab of the new logo last week.
On a positive note, nice to hear Sly and the Family Stone on the radio. And the jingles are nice. Other than that, I have no idea what the hell they're doing here. CC/Milwaukee often defies all common sense.
WKTI has absolutely nothing to worry about.
R
radiofriend1
Guest
AlexBrowne said:One of the irritating things about many of these format flips is the (probable) insincerity of the owners.
Do they REALLY need our help? I doubt it.
Are they REALLY toting up listener votes to decide what to air this weekend? I doubt it.
Are they REALLY going to make the decision about what format they will be on Tuesday based on what listeners vote on line? I doubt it.
These guys know what they are going to do on Tuesday. This, "we're tired of building a station for you, you build it yourself" is (probably) crap.
well gee DUH-no kidding. actually what the listeners want has already been built WITH their input-it's called a format search. that's how most new startups are built. whether things are happening in the exact order the imaging sez is beside the point........new stations have been doing it this way for years, not a big deal
R
researcher
Guest
Re: Milwaukee's 95-7
What are you smoking? The Turtles, Phil Collins, Blue Swede, Nilsson, Janis Joplin, and BTO after the flip. This is NOTHING LIKE "Movin'" ...
pbf1 said:It's an adaptation of Movin', as done in Seattle and Philly.
The new website had a direct link posted a few days ago. Rhythmic Hot AC, in a sense.
What are you smoking? The Turtles, Phil Collins, Blue Swede, Nilsson, Janis Joplin, and BTO after the flip. This is NOTHING LIKE "Movin'" ...
>>>>>What are you smoking? The Turtles, Phil Collins, Blue Swede, Nilsson, Janis Joplin, and BTO after the flip. This is NOTHING LIKE "Movin'" ...
I think this is still the "stunt," and not the music mix you'll hear when they launch the actual format. But, how are you supposed to know that?
They've been saying that on Tuesday they'll unveil your new radio station. So, it's Tuesday!
People tune in and go, "The Turtles into BTO?" I hate this. And they turn it off and they don't come back, not knowing that they're still hearing the stunt and not the real, actual, new format.
If they're launching at noon or 5pm or something on Tuesday, they needed to be specific about that from the start and say, like, "Well unveil your new radio station on Tuesday at *noon*" or "at *5pm*" or whatever time, instead of just saying "on Tuesday."
As it is, they might be losing people right now who think they've heard the new station but really haven't.
I think this is still the "stunt," and not the music mix you'll hear when they launch the actual format. But, how are you supposed to know that?
They've been saying that on Tuesday they'll unveil your new radio station. So, it's Tuesday!
People tune in and go, "The Turtles into BTO?" I hate this. And they turn it off and they don't come back, not knowing that they're still hearing the stunt and not the real, actual, new format.
If they're launching at noon or 5pm or something on Tuesday, they needed to be specific about that from the start and say, like, "Well unveil your new radio station on Tuesday at *noon*" or "at *5pm*" or whatever time, instead of just saying "on Tuesday."
As it is, they might be losing people right now who think they've heard the new station but really haven't.
FightingIrish, I know that you don't like the classic soft AC that is part of WRITs mix. They certainly do play more of it than other oldies stations.. I think that it's very smart of them considering Milwaukee is the only market without an AC. It seems to be working since WRIT has better ratings than most remaining oldies stations.
If WRIT does end up flipping formats latter today it will create opportunity for a low rated station such as WJZI. They could either go oldies (I would do it exactly the way WRIT has been doing it with artists such as Bread in the mix). Or they could fill the biggest hole and go AC, with no oldies station in the market I would make it gold based AC.
If WRIT does end up flipping formats latter today it will create opportunity for a low rated station such as WJZI. They could either go oldies (I would do it exactly the way WRIT has been doing it with artists such as Bread in the mix). Or they could fill the biggest hole and go AC, with no oldies station in the market I would make it gold based AC.
Jay F said:FightingIrish, I know that you don't like the classic soft AC that is part of WRITs mix. They certainly do play more of it than other oldies stations.. I think that it's very smart of them considering Milwaukee is the only market without an AC. It seems to be working since WRIT has better ratings than most remaining oldies stations.
If WRIT does end up flipping formats latter today it will create opportunity for a low rated station such as WJZI. They could either go oldies (I would do it exactly the way WRIT has been doing it with artists such as Bread in the mix). Or they could fill the biggest hole and go AC, with no oldies station in the market I would make it gold based AC.
It's not that I don't like the classic soft AC. It's just that they need to make up their mind. Most people think of them as an oldies station. And CC are the ones that blew up Light 97 two years ago after hardening their playlist. It was a mess in its last few months, hence people turned it off. Now, after The Brew became the big thing in town, it sunk like a rock. Numbers are roughly the same as when they flipped Light.
Since then, CC seems to have just combined Light and WRIT.
It's too bad radio owners are trying to get out of oldies as fast as possible. I mean, how many slices can they cut out of the same demographic pie that KTI, Mix, etc. are fighting over? At least with their previous oldies format, they had a lot less competition for that same pie.
CC just needs to decide what they want.
WRIT's sister WOKY is actually headed into the oldies direction. I was at a Felix Cavaliere/Johnny Rivers concert sponsored by WOKY and Parker Drew opened the show and refered to WOKY as "The station bringing the 60s back to Milwaukee" multiple times.
Jay F said:FightingIrish, I know that you don't like the classic soft AC that is part of WRITs mix. They certainly do play more of it than other oldies stations.. I think that it's very smart of them considering Milwaukee is the only market without an AC. It seems to be working since WRIT has better ratings than most remaining oldies stations.
If WRIT does end up flipping formats latter today it will create opportunity for a low rated station such as WJZI. They could either go oldies (I would do it exactly the way WRIT has been doing it with artists such as Bread in the mix). Or they could fill the biggest hole and go AC, with no oldies station in the market I would make it gold based AC.
Ok have read all the posts in this thread and would like to comment/have my say. You guys must not be subscribed to www.100000watts.com like I am or you wouldn't have noticed that this was the 3rd of 4 oldies station flips in the last week or so. From 100000watts.com here are those updates:
Wednesday, September 6th, WRQQ 97.1 Goodlettsville/Nashville TN flips from oldies to classic hits.
WRIT-FM 95.7 Milwaukee WI segues from oldies to...oldies, more or less, as "Milwaukee's 95.7, The Greatest Top 40 Hits of All Time."
Monday, September 4 - Tuesday, September 5, 2006 WRIT 95.7 Milwaukee WI is stunting as "95.7 Needs Help."
WFBZ 105.5 Trempealeau/La Crosse WI flips from ESPN sports to classic rock "105-5 the Zoo"; ESPN moves to WKLJ 1290 Sparta WI, replacing talk.
WWKN 104.9 Marshall/Kalamazoo MI changes calls to WRCC, segueing from classic hits to classic rock as "Super Rock 104.9."
Not to mention, two stations, not that far from Milwaukee, have changed to classic rock above.
Friday, September 1, 2006 KQOL 93.1 Las Vegas NV drops oldies for rhythmic AC as "93.1 the Party."
KXQL 107.9 Flandreau/Sioux Falls SD flips to "Kool Oldies" from country "Wolf."
Wednesday, August 30, 2006 WPBG 93.3 Peoria IL flips from oldies "Big FM" to classic hits "the Drive."
KWSF 107.9 Flandreau/Sioux Falls SD changes calls to KXQL.
Except for the Sioux Falls, SD market, which I consider a small market, thus it has no real value in this, 3 out of the 4 oldies stations have completely flipped within this last week. Obviously the format is not working in some major markets. It is probably because the demographics are dying out, thus not making the format as popular as it was before. On 100000watts.com:
WRIT-FM 95.7 Milwaukee relaunches with (more recent) oldies
All WRIT did was a stupid relaunch. I am sick of relaunches. This was the 2nd in which I thought a real change was coming in this particular market. Nothing ever changes much around here because (and I don't like to say this) the population is declining. Now I don't know if I'm 100% accurate on that but I think that may be one of the reasons.
To comment on the quote above I have to say "do you really want to make the radio dial already more boring than it already is?" Jay F. I don't know if you were from the Nevada board, but if you were you sure didn't answer me on the 102.3 pirate, and how can you be in two markets at once? If not then you must be someone different but anyways, that would be a BAD move if WJZI ever did such a thing. Or I would make it anyways. I love smooth jazz, and if anyone tries to change such a format, they are not right in thinking such a thing. In fact, I recommend more stations to change to smooth jazz (the only smooth jazz that sounds crappy is satellite smooth jazz) - I actually want smooth jazz back in Hawaii.
I could go on further about smooth jazz radio, but then it would direct this thread off topic and we don't want that. The gold-based AC is terrible. Have you ever heard former WSNI Sunny 104-5 out of Philadelphia, PA? It's almost as bad as Spanish/Religious/Polka music and it's gotten even more crappy with the Spanish tropical format that's on now. Not to mention they changed WJJZ 106.1 from smooth jazz to rhythmic AC which is not much better, except for the fact that there's Whoopi on the air, but they could have kept smooth jazz and flipped 104.5 to rhythmic AC.
Anyways, I think this stunt of WRIT's just a stupid relaunch as what 100000watts.com. They said they were going to change today and they didn't. Why stations go into the trouble of relaunching, I don't know, but it might be messing up my opportunities to get into radio (example: WLUM - did not get an internship or even a damn phone call back). No offense, but classic soft AC hits isn't my cup of tea on the radio.
Well, if that's all there is, if those are the "changes" they're making, was it worth it at all? How different is the playlist from what it was? Seems pretty similar, except for some syrupy additions.
I guess they got rid of some announcers (unless they come back after listeners "complain," like they are doing with Mike and CV), so this will be a jockless format after drive-time.
Is there likely to be any change at all in the ratings or audience for this station -- and if there is any change will it be an increase? (I heard at various times "Without You" by Nilsson, "If" by Bread, and "Can't Smile Without You" by Barry Manilow -- yecch -- is this what people really "want"??). I don't see it.
Seems to me a real waste of a stunt. A big yawn of a tweak which confused listeners (and angered some).
I guess they got rid of some announcers (unless they come back after listeners "complain," like they are doing with Mike and CV), so this will be a jockless format after drive-time.
Is there likely to be any change at all in the ratings or audience for this station -- and if there is any change will it be an increase? (I heard at various times "Without You" by Nilsson, "If" by Bread, and "Can't Smile Without You" by Barry Manilow -- yecch -- is this what people really "want"??). I don't see it.
Seems to me a real waste of a stunt. A big yawn of a tweak which confused listeners (and angered some).
From typing WRIT into http://stoneage.yes.net, it looks like they've added about two 80s tunes per hour - like they're evolving it into a more classic hitsy direction like CBS did with KFRC.
What is the website address of the new station at 95.7? If you go to www.957needshelp.com, they keep saying they're going to unveil the new station on Tuesday. But, Tuesday's gone.
If I go to the station's old website, oldies957.com, it says I'm trying to access an admin site and I need a username and a password. Not exactly the welcome wagon for potential new listeners, or old listeners who might actually tune in possibly even like the "new" station at 95.7.
If I go to 957needshelp.com and click on the thing that lets me listen to the stream, it hangs and doesn't do anything.
I would think the old website would redirect old listeners to the website of the new brand.
Are they directing people over the air to some new website for WRIT?
If so, why aren't all the old addresses like oldies957.com and 957needshelp.com automatically sending everybody to the site for the new station? Why are they making their potential listeners jump through hoops?
What is the website address of the new station at 95.7? If you go to www.957needshelp.com, they keep saying they're going to unveil the new station on Tuesday. But, Tuesday's gone.
If I go to the station's old website, oldies957.com, it says I'm trying to access an admin site and I need a username and a password. Not exactly the welcome wagon for potential new listeners, or old listeners who might actually tune in possibly even like the "new" station at 95.7.
If I go to 957needshelp.com and click on the thing that lets me listen to the stream, it hangs and doesn't do anything.
I would think the old website would redirect old listeners to the website of the new brand.
Are they directing people over the air to some new website for WRIT?
If so, why aren't all the old addresses like oldies957.com and 957needshelp.com automatically sending everybody to the site for the new station? Why are they making their potential listeners jump through hoops?
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