DJKraze said:
A big part of why many non-coms and college stations didn't jump into it was because of how much the cost would be to do it. In addition to the equipment costs there's also the licensing fees to Ibiquity.
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I think if they came up with decent UNIQUE programming,
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Promotion was just way to lacking and it just seemed like the whole point was for the platform NOT to succeeed (and why not, the gov't does lots of things wrong on purpose, right?)
You've nailed some very good points! The whole issue of paying licensing fees to Ibiquity is absurd! They tried to offer incentives to stations, by suspending those fees for the "early adopters". They were charging $40
PER CHIPSET for receiver manufacturers!
When you consider that most radios probably cost only a few DOLLARS in bulk from China, you're charging $40 just for ONE MODULE, then you see why the radios were, initially, SO expensive!
FAIL!
When they sat and sat and sat on store shelves, eventually, SOMEONE had to take it on the chin, and move the merchandise, so the prices came down... and down... then the units were discontinued, and sold at closeout loss. Everyone but Ibiquity LOST on THOSE deals! They got their $40. Everyone else in the manufacturing and merchandising chain got shafted. Some customers got halfway decent deals on the closeouts, tho.
I know that I am happy with my $88 Sony receiver. It is, by far, one of THE BEST AM/FM receivers I have ever used!

I even modified it, by adding a switch to "force" analog mode. The reason I bought this particular unit was because of the rave reviews it was getting for overall quality, and they weren't kidding.
When I first tuned-in to News 880 WCBS in NYC, the signal was solid. Then HD kicked in. WOW! All of a sudden, there was TREBLE like I had never heard on AM, before! However... just 30 seconds into it, I started to notice something "wasn't quite right". :-\
About a minute or two more, and I figured it out...
EVERY "S" SOUND WAS EXACTLY THE SAME! 
That is *NOT* normal! Human speech varies, naturally. It especially varies from one person to the next! But when listening to AM HD, IT DIDN'T!

After only a few MINUTES of listening to that, I had to shut it off! It was so unnatural, as to be disturbing!
FAIL! 
So, I added the "Analog only" mode switch, and all was right with my little world.
So, to your points about the programming & promotion: Again, you NAILED it. Perfectly. ;D
Stores that sold these radios had little to ZERO clue what they were! People would come in and ask about "HD Radio" and the salesdrones would steer them to XM/Sirius.
FAIL!
IF stations ran promos, they just said ambiguous things like, "Now in HD!" Yeah. OK, great. What do John & Jane Q. Public know about that? Do they even care? One more time, let's hear it:
FAIL!
Yes, they had a POTENTIAL for something useful, unique, and even special. They blew it. Bigtime. They COULD have carried local school sports on one of the HD channels. They didn't. Let's hear it again:
FAIL! They could have offered market-specific ethnic programming. They didn't.
FAIL!
No matter how you look at it, the way HD has been handled all this time, in a VAST MAJORITY of cases, it has been a colossal FAILURE! Only a tiny handful of stations provided unique programming. Far too few. There could and should have been deals made between stations and merchants, to PROMOTE the PROGRAMMING AND THE RADIOS, so that potential listeners could have gone to those merchants and bought them. Oh, so MANY FAILS on so many levels!
I'm sure HD will end up on the same scrap heap as AM Stereo and Quad. It's very sad, because it did have potential.
Meanwhile, there was FMeXtra, which was basically a digital SCA system. It connected to existing transmitters just like analog SCA boxes. No separate transmitters, antennas, mixers, or special transmitter modifications were needed. The box cost $12,000, but quickly dropped to less than $10,000 and you
OWNED it! No licensing fees. None. The biggest problem: LACK OF RECEIVERS! To my knowledge, only ONE MODEL was made, and it was $200!

Ouch! I saw one, and it's a nice radio, but $200?!?
FAIL!
IMHO, I think FMeXtra was the system with the greatest potential, because it came with such a low pricetag! Even small FM stations could afford it.
I am so frustrated by this, because when HD & FMeXtra were first proposed, I was all gung ho about them! As reality began to set in, though, all the hype about the Emperor's New Clothes became self-evident. So much potential, so totally wasted.
Someday, when I finally get my hands on a station, I would like to put this technology to GOOD use! If I were to be able to secure enough receivers to make them less than $50 each, I could offer them to listeners, and simultaneously PROMOTE the SPECIAL and UNIQUE programming we would be offering on the "extra channels". ONE FM transmitter, in theory, would be serving three or even FOUR different and unique audiences, SIMULTANEOUSLY!
THAT is the potential that has not been reached, and it is a shame.
Oh, yes... don't even get me started on the INTERFERENCE and LOSS OF SERVICE of HD on AM at night... no, I don't even want to get onto that soapbox! UGH!
