• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WWZN-AM Shows Up (Just Barely) In New PPMs

L

Laurence Glavin

Guest
OK, WWZN-AM 1510 made a brief appearance months ago in the Boston PPMs, leading observers to believe that the station MIGHT have been transmitting a PPM signal. It was possible that the rating it got then was a result of broadcasting Major League, I mean Red Sox beisbol en Espagnol, if not their regular lineup. Today (Tuesday, 02/21) WWZN once again appeared in the latest ratings, just barely. There's been a slight change in the composition of the ownership; I don't know if that's the reason why the station might have reinstated the PPM identifier. Obviously, critics could observe that the minuscule cume reflects the unpopularity of the liberal programming. But it would be hard to imagine a worse-run station than WWZN, partly ownership's fault, partly Santos Media's fault. Jeff Santos himself is an AWFUL broadcaster, and putting himself on the station in morning AND afternoon drive, constantly going "er", "um" "ah" over and over again is a H-U-G-E turnoff. The question is: is WWZN "management" responsible for the endless repetition of the very same PSAs and promos aired every day at just the same time? There aren't very many commercials (Tufts Health plan isn't even on these days, except in "Ring of Fire" on Sundays), but still, it seems they could fill up a bank of PSAs and rotate them with greater spacing. Jeff Santos's own promo is as AWFUL as he is: it still uses Barney Frank even though he's exiting the House and yet it describes him as a political leader! Well, as long as Santos is somehow paying the bills, there's no reason to expect much change.
 
A truly masterful expression of the current state of affairs at 1510-WWZN! I doubt I could have put it better myself.

Come to think of it....I have my own personal nominee for "Most Annoying Often Aired PSA".....It's the singing one that preaches about "Don't Throw Mercury In The Trash"....you know....the one about proper disposal of fluorescent light bulbs.
 
Well that answers my question about whether or not they subscribe (not every station does--witness WJIB)
The "don't throw mercury" PSA is also aired a lot on WEEI, where it has been fodder for the
Whiner Line.

So they can only show up if they transmit a PPM signal...
Surely there are enough PSAs out there (judging from experience at WMWM) to rotate stuff and
not play the same ones (kars 4 kids, etc.) so often. If they need to fill slots where there are no
ads maybe they can run stuff like "Earth and Sky" or "Something You Should Know".
Maybe they can run informercials for the life-extending product now being sold by GOP
2010 6th Dist nominee Bill Hudak...
http://www.gloucestertimes.com/local/x402364438/Hudak-business-partner-has-crime-ties
 
btw note headlines of radio-info today: from the holiday book (6 plus) WODS has had its number cut to less than half. It was #1 with a number similar to what Kiss just got (the current #1), but now they're less than half of it with reg. format
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom