Rob, Rob, Rob. What are we going to do with you?
Okay, here's reality. WXBM is #1 in the market #124, Pensacola. As such, they could give a shit about what happens in market #188, Fort Walton Beach. FWB is completely irrelevant. FWIW, many moons ago, WXBM may have been able to move its antenna eastward toward FWB--it's licensed to Milton, after all--in Santa Rosa County--but instead they moved it westward toward Mobile, market #94, in hopes that they might luck into a few bucks from the bigger city, which they do, occasionally.
If WXBM can fill up their avails with $100 spots (just a nice round number, for explanation purposes) from Pensacola, there's no reason to go fight over $50 spots in Fort Walton. But if a $150 spot falls their way from Mobile, well--even better.
Too much repetition? They're Number One. Apparently, it's not too much repetition for their audience...