"Did you ever listen to The X morning show? Of course not."
It was on a few times in the office when I was in the room. I did not like the music they played, and so I didn't listen to the station. No matter what was said in between songs, no matter how much or how little content was the DJ talking, it doesn't change the fact that when a song came on that I did not like (which was almost every song), I stopped listening.
I really don't care much how high a profile Alan Cox's personality was. It wasn't enough to overcome the music that they played.
I realize that you presume to know everything about all radio, and probably have six or more radios on your desk tuned to different stations that you listen to simultaneously. You must do that, since that is the only way you could be such an expert on the programming on every single station in town (not to mention sampling out-of-town stations on the internet), those of us who actually listen to the radio, the people you allegedly are the expert in reaching with good, "professional" radio programming, won't listen to music we don't like just to hear some "high profile personality".
If a "high profile personality" could overcome music that audiences simply didn't like, then there would be no need for auditorium testing and carefully researched playlists, would there? A station could just hire the right "high profile personalities" and then it wouldn't matter what music they played, right?
WXDX is the only station in town that plays the music that they play. Those who like that music have two choices -- listen to The X, or don't listen to The X. Are you suggesting that having the wrong DJ on The X would make fans of alternative music tune in Y-108?