This is another move-in orchestrated by consultants Bill Brown and Gil Moor - the guys who moved 1690 to Atlanta and did the Air America format.
The station was originally going to be in Smyrna, with 10,000 watts. Douglasville became a cheaper option - the station had to be built or they would have FCC issues.
They have been on the air since late July. The audio sounds ratty and is not very loud - it doesn't sound like they have any modern audio processing- and they are playing a loop of some pretty bad music, technically and artistically.
I would suppose this one is for sale just like 1690....and I also assume it can still be moved to Smyrna with 10,000 watts - may be directional....I'm not sure. It is daytime only so I doubt any really big money will be paid for this one but you never know.