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WXLW 950 AM

Gary Geasrs also did legal IDs and liners for the old WERK-AM,thanks to Bill Shirk's association with both stations at that time in the 1970s. Are we possibly anticipating a Super Shirk return to the XL airwaves???
 
dfwrunner, there's an aircheck if Shirk on that aircheck website (can't remember the name) with the "something's big" promotion on it. It's classic.
 
So. Lets go back about 35 years. Anyone remember "WXLW....Write It Down" "W" (pencil sound) "Scratch-Scratch-Scratch-Scratch" "X' "Scratch-Scratch" "L" "Scratch-Scratch" "W" "Scratch-Scratch-Scratch-Scratch" "Write It Down"
It's STILL stuck in my head. Probably what made me crazy and pushed me into a life of radio.
 
Remember the top of the hour:

Do you have time for WXXL (or WERK)?
WXXL has time for you,
it's xx O'Clock at WXXL, Indianpolis (or WERK, Muncie)
 
japman said:
Remember the top of the hour:

Do you have time for WXXL (or WERK)?
WXXL has time for you,
it's xx O'Clock at WXXL, Indianpolis (or WERK, Muncie)
Click to expand...

That ID was used on WXLW until just a few years ago.
 
Great Radio station, that came too late to the party. if being an AM DAYTIMER wasn't bad enough, the days of Music on AM radio was comming to an end by the time WXLW hit the Top-40 years, which lasted around 4 years. believe it or not, WXLW back in the 50's and early 60's pulled some GREAT numbers as an "Old Line a/c Station"- when i was a kid they played alot of Big-Band music from the 30's & 40's and Lawrence Welk...Yecch! but my dad loved it!

when i worked there they were STILL using the SAME 1948 GE studio board they signed on with, the station had crap for equipment, BUT was the BEST sounding AM station "Audio Wise" in town, and a signal that covered Cinncinnatti Louisville with 5000 watts better than 50,000 watt WIBC.

i don't think XL ever made any money as a Top-40, or burned up the ratings, but sometimes the fastest runner doesn't always win.
 
spark gap said:
dfwrunner said:
dfwrunner said:
Herschel Sills said:
What is WXLW's format now?
Click to expand...

Something BIG! is coming to W X L W
Click to expand...

Is anyone old enough to remember?
Click to expand...

Shirk has balls. Tried to get him to use it on WHHH and he thought it could never be used again. Then Bob and Tom used it. I think it would work on WIRE but not WSPM.
WXLW Has Balls!
Click to expand...
 
bigtime said:
If Shirk buys another Indy station at a fire sale price he may still use it again.
Click to expand...
you DO KNOW that the line was used as part of a Promotion giving away Pacer Basketballs.... that is how he got away with using a provocative line like that in 1973. aside from that promotion it was never used again.
 
WhoDat! said:
Great Radio station, that came too late to the party. if being an AM DAYTIMER wasn't bad enough, the days of Music on AM radio was comming to an end by the time WXLW hit the Top-40 years, which lasted around 4 years. believe it or not, WXLW back in the 50's and early 60's pulled some GREAT numbers as an "Old Line a/c Station"- when i was a kid they played alot of Big-Band music from the 30's & 40's and Lawrence Welk...Yecch! but my dad loved it!

when i worked there they were STILL using the SAME 1948 GE studio board they signed on with, the station had crap for equipment, BUT was the BEST sounding AM station "Audio Wise" in town, and a signal that covered Cinncinnatti Louisville with 5000 watts better than 50,000 watt WIBC.

i don't think XL ever made any money as a Top-40, or burned up the ratings, but sometimes the fastest runner doesn't always win.
Click to expand...

I don't think WXLW ever had a real chance as a rocker. First of all, AM rock was beginning to die, especially those "zit-cream pushers" (as we called them in Bloomington) on 1310. WNAP was king and covered the entire market 24/7, from Bloomington to Kokomo, which the AMs couldn't do.

Second, there was the other station that came "late to the party:" WNDE 1260, which sounded much better than either WXLW or WIFE, and was not a daytimer. I don't know how long they lasted as a rocker since I left the area in '73 with only a few trips back after that.

Lastly, and certainly not leastly, WXLW was a CBS affiliate - not the best network for a rock station. They'd been carrying Arthur Godfrey until his retirement a year or so before the switch to rock. IIRC, they were stuck with the long-form newscasts (including Lowell Thomas) that CBS continued to run until the late '70s. WXLW was trying to target '70s teenagers with a network that was stuck in 1952.
 
Wasn't there a guy named Randy Robbins on Super XL and didn't they play a lot of oldies back around 72'? Around 74' or so, I can remember them playing "Flyin' Home" by Lionel Hampton and I think the announcer was Glenn Weber, but not sure?
 
Even worse with the CBS affiliation was you had to carry all those crap shows like Dear Abby...you couldn't just delay the spots.
 
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