Brief history:
Station signed on in 1960 as the FM of KOSE in Osceola, AR.
They ran an automated southern gospel format voiced by two of the KOSE djs. Call letters were KHFO.
Pollack purchased the station and switched it to a CHR format called O-98. In January of 1986, they went AOR. Rock 103 had switched to CHR in 1985.
I remember lots of rock fans, upset by the 103 switch, doing everything they could to pull in 98.1. Eventually, they moved to a bigger tower in Frenchman's Bayou, AR and could be picked up in Memphis on a good car radio.
When 103 went back to AOR on May 2, 1986, instead of Rock 103 they were called The Eagle. So 98.1 became the Lion and switched calls to KWLN. 103 during this era played what they called "quality rock" lots of Dire Straits, Suzanne Vega, David + David etc. 98 became the "hair metal" station, especially on the evening shift hosted by Malcolm Ryker.
On July 11, 1988 the station went CHR as Z 98.1. During the Labor Day weekend of 1990, they played Louie Louie for 3 days to kick off the new oldies format. Around 1993, they went to a classic hits format. They tried all kinds of variation of classic hits (Target 98, The Cat etc.) before becoming the Max last year. They also switched the city of license from Osceola to Millington and to a Memphis tower site.