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WXNY's Future

B

Barry

Univision's X96.3 has been mired near the bottom of the PPM ratings, while its rival Mega 97.9 is close to the top. And today's edition of radio newsletter, Tom Taylor Now, has a brief article concerning the company's potential upcoming staff cuts. What caught my eye is this:"One important strategic question is how Univision feels about its radio group, compared to its TV division. Stay tuned." Apparently the Hispanic broadcaster has a number of financial adjustments it needs to make in order to get its house in order for a public stock offering.
This leads me to wonder whether WXNY's potential status may be comparable to the former Kiss FM 98.7-A second station in a format, that ultimately gets sold. Of course Univision also owns low-rated WQBU 92.7, and WADO.
Thoughts?
 
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Just a thought here, Barry, off the top of my earphones. I'm a Long Island boy who hasn't been back there in almost 20 years.

WADO, which always seems to be rated (in the bottom, but very consistently so) starts to simulcast on 92.7.

Younger FM demos.
On a good-sized translator.

Is a move such as that possible?
 
My interpretation of Tom's question is if they might sell the radio group. That would solve a lot of their problems.
 
Steve, my guess is that rather than using WQBU to rebroadcast sister station WADO AM, Univision may prefer to continue using 92.7 to clear in the New York Metro some of their syndicated shows that run on their other Regional Mexican formatted stations.
WADO 1280 is already rebroadcast on WXNY HD3.

If Univision does sell their radio stations, it would be interesting whether the buyer(s) would continue Spanish language formats on most of them. It seems a safe guess that they are virtually all in markets with substantial Hispanic populations.
 
Barry said:
If Univision does sell their radio stations, it would be interesting whether the buyer(s) would continue Spanish language formats on most of them. It seems a safe guess that they are virtually all in markets with substantial Hispanic populations.
Click to expand...

Perhaps they would sell to a foreign owner, such as one based in Mexico. The recent relaxation of ownership rules would allow for that.

https://www.broadcastlawblog.com/20...0-foreign-ownership-of-us-broadcast-stations/
 
TheBigA said:
My interpretation of Tom's question is if they might sell the radio group. That would solve a lot of their problems.
Click to expand...

A significant issue that would need to be resolved is that the radio properties that are in O&O TV markets are all located in the TV facility, There would be a major expense involved in separating them.
 
Barry said:
It seems a safe guess that they are virtually all in markets with substantial Hispanic populations.
Click to expand...

They are all in high density, large, Hispanic population markets.
 
Steve Green NEPA said:
Just a thought here, Barry, off the top of my earphones. I'm a Long Island boy who hasn't been back there in almost 20 years.

WADO, which always seems to be rated (in the bottom, but very consistently so) starts to simulcast on 92.7.

Younger FM demos.
On a good-sized translator.

Is a move such as that possible?
Click to expand...

WADO has always been very profitable: sports and paid programming. The audience is, however, fairly old.

92.7 is a very limited coverage facility. It does not cover most of the Hispanic market. It really adds very little to WADO, since WADO's audience is mature and used to that kind of programming on AM. The format won't get younger demos.
 
DavidEduardo said:
A significant issue that would need to be resolved is that the radio properties that are in O&O TV markets are all located in the TV facility, There would be a major expense involved in separating them.
Click to expand...

Not unlike what Entercom is dealing with right now with former CBS properties.
 
There were some rumors about Cumulus considering an acquisition of Univision's radio stations, although I don't see them pulling off such a merger since they just emerged from bankruptcy. Entercom could possibly look to add a few stations in certain markets where they have cap room, plus they only have three Spanish-language stations, all of which were acquired in the CBS Radio merger.
 
miketheradioguy said:
There were some rumors about Cumulus considering an acquisition of Univision's radio stations, although I don't see them pulling off such a merger since they just emerged from bankruptcy.
Click to expand...

My view is the only way it works is as a stock deal, and a lot of that depends on the stock's value once it returns to NASDAQ. To do it as a cash deal would just put them in the same hole they were in before. Or perhaps do a management deal with Cumulus running the Univision stations.
 
TheBigA said:
Or perhaps do a management deal with Cumulus running the Univision stations.
Click to expand...

I can't see Cumulus management knowing the first thing about running a group of Spanish language stations.
 
It looks like WQBU has some on channel boosters way within the 60 and 70db? I wonder how the delay (if any) and multipath impacts listeners?
 
TheBigA said:
Assuming they stay Spanish language stations.
Click to expand...

That would be the assumption, given the ratings and billing dominance of stations like WOJO, KLTN, KROM, KLNO, KLVE, KLNV, KSOL, WAMR and a number of others.

Of course, the WKAQ combo and network can't do anything other than Spanish programming...
 
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