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WXRK

Really nice to see real alternative returning to Cleveland with the new K-Rock.
They are playing a lot of really cool 80s and 90s gold on this station now.
 
> Really nice to see real alternative returning to Cleveland
> with the new K-Rock.
> They are playing a lot of really cool 80s and 90s gold on
> this station now.
>


Question is...will it make money? Alternative stations, as a rule, don't do well in the revenue dept.<P ID="signature">______________
www.OhioRadio.net

</P>
 
> Really nice to see real alternative returning to Cleveland
> with the new K-Rock.
> They are playing a lot of really cool 80s and 90s gold on
> this station now.
>

Now all we need are better jocks. I can't accept 80's gold Alternative or new softer stuff (Death Cab, Franz Ferdinand, etc) from the same people who used to scream and yell about System of a Down and Disturbed. Pat and Bull are good starts but jocks should know the history of the music they're playing, or at least be able to hum a few bars of some Replacements, Elvis Costello or Pixies songs. The format did not begin with Nirvana.
 
> > Really nice to see real alternative returning to Cleveland
>
> > with the new K-Rock.
> > They are playing a lot of really cool 80s and 90s gold on
> > this station now.
> >
>
> Now all we need are better jocks. I can't accept 80's gold
> Alternative or new softer stuff (Death Cab, Franz Ferdinand,
> etc) from the same people who used to scream and yell about
> System of a Down and Disturbed. Pat and Bull are good
> starts but jocks should know the history of the music
> they're playing, or at least be able to hum a few bars of
> some Replacements, Elvis Costello or Pixies songs. The
> format did not begin with Nirvana.
>
I really enjoy listening to Pat on Sunday evenings. He plays alot of music that I haven't heard in a long time. I think he would be a good fit for the 7-12 shift if 92.3 ever decides to demote Iggy.
 
> > Really nice to see real alternative returning to Cleveland
>
> > with the new K-Rock.
> > They are playing a lot of really cool 80s and 90s gold on
> > this station now.
> >
>
>
> Question is...will it make money? Alternative stations, as a
> rule, don't do well in the revenue dept.
>

K-Rock sure does sound good lately, I'm loving the great mix of alternative rock they are putting together....I agree though, new jocks are needed. As far as money making is concerned, alternative stations usually aren't exactly cash cows....and it doesn't seem like CBS is trying too hard to get the word out. I for one have not seen one bit of K-Rock advertising anywhere in Cleveland. Not one bus. Not one bilboard. Not one TV commercial. Nothing.

Hopefully CBS will give K-Rock a few years to build an audience here in Cleveland. Any way you look at it though, rock radio is substantially better here in Cleveland now than it was two years ago. Both WMMS and K-Rock sound great.<P ID="signature">______________
Ben Toplek
DJ/WBWC</P>
 
> > Really nice to see real alternative returning to Cleveland
>
> > with the new K-Rock.
> > They are playing a lot of really cool 80s and 90s gold on
> > this station now.
> >
>
>
> Question is...will it make money? Alternative stations, as a
> rule, don't do well in the revenue dept.
>

They don't do well only because management/ownership's goal is to maximize share and profit. If a niche formatted station like K-Rock is allowed to target and super-serve their core audience, they can make a killing on things like import cars, liquor, wireless, home theater, condos/realtors, and local sponsors. From my point of view, these stations don't live up to expectations not because of the sales team or the ratings but because they're being needlessly managed by six-figure executives. Are you telling me CBS Radio absolutely needs all these GM's and VP's overseeing a radio station? Cut out the fat at the top and the bottom line will get better.

Also, they need to exploit the on-premise appearances and promotions. Schedule more bar nights. Give the Promotions Department a boost in budget for event-based marketing rather than the ususal shirts/stickers swag. Beer and booze companies are just waiting to find a reason to pay up to get in front of 21-34's.

And finally, like I said before, give the jock lineup a makeover. That doesn't have much to do with revenue directly but the audience would rather not hear about Spoon, Arctic Monkeys or Morrissey from a guy who just six months ago was all about Hatebreed, Adema or Korn. More jocks like Pat and Bull = more cred = better TSL. WXRK is underestimating the intelligence of the potential audience in Cleveland by keeping these Xtreme mooks on the air.
 
> > > Really nice to see real alternative returning to
> Cleveland
> >
> > > with the new K-Rock.
> > > They are playing a lot of really cool 80s and 90s gold
> on
> > > this station now.
> > >
> >
> >
> > Question is...will it make money? Alternative stations, as
> a
> > rule, don't do well in the revenue dept.
> >
>
> They don't do well only because management/ownership's goal
> is to maximize share and profit. If a niche formatted
> station like K-Rock is allowed to target and super-serve
> their core audience, they can make a killing on things like
> import cars, liquor, wireless, home theater,
> condos/realtors, and local sponsors. From my point of view,
> these stations don't live up to expectations not because of
> the sales team or the ratings but because they're being
> needlessly managed by six-figure executives. Are you
> telling me CBS Radio absolutely needs all these GM's and
> VP's overseeing a radio station? Cut out the fat at the top
> and the bottom line will get better.
>
> Also, they need to exploit the on-premise appearances and
> promotions. Schedule more bar nights. Give the Promotions
> Department a boost in budget for event-based marketing
> rather than the ususal shirts/stickers swag. Beer and booze
> companies are just waiting to find a reason to pay up to get
> in front of 21-34's.
>
> And finally, like I said before, give the jock lineup a
> makeover. That doesn't have much to do with revenue
> directly but the audience would rather not hear about Spoon,
> Arctic Monkeys or Morrissey from a guy who just six months
> ago was all about Hatebreed, Adema or Korn. More jocks like
> Pat and Bull = more cred = better TSL. WXRK is
> underestimating the intelligence of the potential audience
> in Cleveland by keeping these Xtreme mooks on the air.

I agree with your points. I think it would be great if Kim Monroe and WXRK were given a chance to rebuild the K-Rock brand for CBS. I am probably dreaming, but I would love to see this station become a template for alternative for CBS.
Even as the Chicago papers are ripping Rover, I could see stations making Rover in Morning Drive and alternative the rest of the day a winning formula--maybe not in markets as big as Chicago, but in markets the size of ours.
With that in mind, I think that local on-air talent the rest of the day (that get the music and the format) are a key part of the equation. IF you have the right people and the right support, promoting new music played side-by-side with 'classic alternative', maybe it could eventually help to rebuild Cleveland's reputation for breaking new artists like WMMS did way back in the day.


>
 
> > > Really nice to see real alternative returning to
> Cleveland
> >
> > > with the new K-Rock.
> > > They are playing a lot of really cool 80s and 90s gold
> on
> > > this station now.
> > >
> >
> >
> > Question is...will it make money? Alternative stations, as
> a
> > rule, don't do well in the revenue dept.
> >
>
> They don't do well only because management/ownership's goal
> is to maximize share and profit. If a niche formatted
> station like K-Rock is allowed to target and super-serve
> their core audience, they can make a killing on things like
> import cars, liquor, wireless, home theater,
> condos/realtors, and local sponsors. From my point of view,
> these stations don't live up to expectations not because of
> the sales team or the ratings but because they're being
> needlessly managed by six-figure executives. Are you
> telling me CBS Radio absolutely needs all these GM's and
> VP's overseeing a radio station? Cut out the fat at the top
> and the bottom line will get better.
>
> Also, they need to exploit the on-premise appearances and
> promotions. Schedule more bar nights. Give the Promotions
> Department a boost in budget for event-based marketing
> rather than the ususal shirts/stickers swag. Beer and booze
> companies are just waiting to find a reason to pay up to get
> in front of 21-34's.
>
> And finally, like I said before, give the jock lineup a
> makeover. That doesn't have much to do with revenue
> directly but the audience would rather not hear about Spoon,
> Arctic Monkeys or Morrissey from a guy who just six months
> ago was all about Hatebreed, Adema or Korn. More jocks like
> Pat and Bull = more cred = better TSL. WXRK is
> underestimating the intelligence of the potential audience
> in Cleveland by keeping these Xtreme mooks on the air.

Which of the current dj's (if any) would you keep?

I would keep Rachael, Bull, Verlane and Pat. Keep Nard around just for underexposed and as the fill in when someone is sick or on vacation. Kim Monroe could also fill in as well. IMO A good line up for KROCK would be this

6-11 Rover


11-3 Rachael


3-7 Pat The Producer


7-12 Verlane or Bull
>
 
Anytime you have a market like San Diego, Phoenix, or now Cleveland, where there is a strong active rock station and strong alt. rock station(s), the current rock market is very balanced formatically and it gives the 18-34 listeners a good variety of NEW ROCK
 
> Anytime you have a market like San Diego, Phoenix, or now
> Cleveland, where there is a strong active rock station and
> strong alt. rock station(s), the current rock market is very
> balanced formatically and it gives the 18-34 listeners a
> good variety of NEW ROCK
>


With the 18-34 getting more and more difficult to research, especially for rock radio which has been downtrending over the last 15 months, it may get dicey for the genre in Cleveland. Is there enough room for K-Rock AND WMMS?<P ID="signature">______________
www.OhioRadio.net

</P>
 
I hope so, I absolutely love it and I'm in the key demo (30 yrs. old). Thought Kim did a nice job filling in middays this past week. Not too often you hear the PD filling in on a major market station...sends a great message to the rest of the staff.

> > Anytime you have a market like San Diego, Phoenix, or now
> > Cleveland, where there is a strong active rock station and
>
> > strong alt. rock station(s), the current rock market is
> very
> > balanced formatically and it gives the 18-34 listeners a
> > good variety of NEW ROCK
> >
>
>
> With the 18-34 getting more and more difficult to research,
> especially for rock radio which has been downtrending over
> the last 15 months, it may get dicey for the genre in
> Cleveland. Is there enough room for K-Rock AND WMMS?
>
 
It's interesting how different they sound on the weekend as opposed to the rest of the week. They sound much more "classic alternative" on Sat/Sun. It works well with former End-jocks like Bull and Pat behind the mic, but defeats the purpose of recycling all of the new weekend cume back into weekday listening. It's almost like two different stations.


> I hope so, I absolutely love it and I'm in the key demo (30
> yrs. old). Thought Kim did a nice job filling in middays
> this past week. Not too often you hear the PD filling in on
> a major market station...sends a great message to the rest
> of the staff.
>
> > > Anytime you have a market like San Diego, Phoenix, or
> now
> > > Cleveland, where there is a strong active rock station
> and
> >
> > > strong alt. rock station(s), the current rock market is
> > very
> > > balanced formatically and it gives the 18-34 listeners a
>
> > > good variety of NEW ROCK
> > >
> >
> >
> > With the 18-34 getting more and more difficult to
> research,
> > especially for rock radio which has been downtrending over
>
> > the last 15 months, it may get dicey for the genre in
> > Cleveland. Is there enough room for K-Rock AND WMMS?
> >
>
 
CBS needs to start promoting this station! Outside of Rover, they have zero "buzz" on the street.

> > > > Really nice to see real alternative returning to
> > Cleveland
> > >
> > > > with the new K-Rock.
> > > > They are playing a lot of really cool 80s and 90s gold
>
> > on
> > > > this station now.
> > > >
> > >
> > >
> > > Question is...will it make money? Alternative stations,
> as
> > a
> > > rule, don't do well in the revenue dept.
> > >
> >
> > They don't do well only because management/ownership's
> goal
> > is to maximize share and profit. If a niche formatted
> > station like K-Rock is allowed to target and super-serve
> > their core audience, they can make a killing on things
> like
> > import cars, liquor, wireless, home theater,
> > condos/realtors, and local sponsors. From my point of
> view,
> > these stations don't live up to expectations not because
> of
> > the sales team or the ratings but because they're being
> > needlessly managed by six-figure executives. Are you
> > telling me CBS Radio absolutely needs all these GM's and
> > VP's overseeing a radio station? Cut out the fat at the
> top
> > and the bottom line will get better.
> >
> > Also, they need to exploit the on-premise appearances and
> > promotions. Schedule more bar nights. Give the
> Promotions
> > Department a boost in budget for event-based marketing
> > rather than the ususal shirts/stickers swag. Beer and
> booze
> > companies are just waiting to find a reason to pay up to
> get
> > in front of 21-34's.
> >
> > And finally, like I said before, give the jock lineup a
> > makeover. That doesn't have much to do with revenue
> > directly but the audience would rather not hear about
> Spoon,
> > Arctic Monkeys or Morrissey from a guy who just six months
>
> > ago was all about Hatebreed, Adema or Korn. More jocks
> like
> > Pat and Bull = more cred = better TSL. WXRK is
> > underestimating the intelligence of the potential audience
>
> > in Cleveland by keeping these Xtreme mooks on the air.
>
> I agree with your points. I think it would be great if Kim
> Monroe and WXRK were given a chance to rebuild the K-Rock
> brand for CBS. I am probably dreaming, but I would love to
> see this station become a template for alternative for CBS.
> Even as the Chicago papers are ripping Rover, I could see
> stations making Rover in Morning Drive and alternative the
> rest of the day a winning formula--maybe not in markets as
> big as Chicago, but in markets the size of ours.
> With that in mind, I think that local on-air talent the rest
> of the day (that get the music and the format) are a key
> part of the equation. IF you have the right people and the
> right support, promoting new music played side-by-side with
> 'classic alternative', maybe it could eventually help to
> rebuild Cleveland's reputation for breaking new artists like
> WMMS did way back in the day.
>
>
> >
>
 
> I hope so, I absolutely love it and I'm in the key demo (30
> yrs. old). Thought Kim did a nice job filling in middays
> this past week. Not too often you hear the PD filling in on
> a major market station...sends a great message to the rest
> of the staff.

WAKS PD Dan Mason is on the air.

WQAL's Allan Fee, who was PD, has been on the air for sometime.

Fomer WMJI PD Denny Sanders was on the air doing nights, then went to just doing the Cleveland Top 25 Countdown Show (which should be brought back)

I'm sure I'm missing a few others, past and present.<P ID="signature">______________
www.OhioRadio.net

</P>
 
I guess CBS is putting a lot of faith in Rover, so I can see sticking with him but I'd personally prefer moving him to WNCX and getting someone live and local back on, like Tobin or Howie Green from back in the day. Rover's whole schtick sounds too much like Xtreme and it jars against the modern rock ethos.

Rachael is fine in mid-days, I'd give Bull afternoon drive and put Pat back on for late nights. His old show on The End was, in my opinion, the perfect Alternative night show and I would do whatever I could to re-create it.


> 6-11 Rover
>
>
> 11-3 Rachael
>
>
> 3-7 Pat The Producer
>
>
> 7-12 Verlane or Bull
> >
>
 
> Fomer WMJI PD Denny Sanders was on the air doing nights,
> then went to just doing the Cleveland Top 25 Countdown Show
> (which should be brought back)

DENNY should be brought back. If Frank Foti can afford to lose him. ;-)

Didn't Denny step back when he was named PD and Chris Quinn take the weeknight slot? I can't remember now--I know Chris was weekends for the longest time, but I have memories of him doing weeknights too.

This would have been between Denny and Billy Bass. (And before the experiment with Max Heywood in temporary assignment to weeknights before Bass came in.)

> I'm sure I'm missing a few others, past and present.

Bill O'Connell, PD at WCLV, is PM drive host.

Chuck Dunaway was WIXY PD and held down a weekday airshift--and number one, too.

Jim Davis was PD of WRMR and WBBG (in all its permutations) and held down a daily airshift (normally middays).

Pat McCabe was WHK PD and was mid-afternoons during the great sports talk days.
 
PD's and Air Shifts

> Bill O'Connell, PD at WCLV, is PM drive host.
>
> Chuck Dunaway was WIXY PD and held down a weekday
> airshift--and number one, too.
>
> Jim Davis was PD of WRMR and WBBG (in all its permutations)
> and held down a daily airshift (normally middays).
>
> Pat McCabe was WHK PD and was mid-afternoons during the
> great sports talk days.


I remember in 1974, as a student at the prestigious WIXY School, Terry Stevens was PD of WIXY at the time and was also PM drive disc jockey.
 
Re: PD's and Air Shifts

> I remember in 1974, as a student at the prestigious WIXY
> School, Terry Stevens was PD of WIXY at the time and was
> also PM drive disc jockey.

That would have been just about the time Dunaway left. And he apparently left a worthwhile legacy of an on-air PD, as Stevens was one of the best.

1974--Was Bill Clark still running the WIXY School?
 
Re: PD's and Air Shifts

> 1974--Was Bill Clark still running the WIXY School?
>
Yes sir he was. Did you see the pictures on the WIXY tribute site from his 70th birthday party? I figure you are probably there as often as I am. But if not or for anybody else interested, here is the link, scroll all the way to the bottom of the page for the pics.

http://www.wixy1260.com/WIXYAirPersonalities.htm
 
> > Fomer WMJI PD Denny Sanders was on the air doing nights,
> > then went to just doing the Cleveland Top 25 Countdown
> Show
> > (which should be brought back)
>
> DENNY should be brought back. If Frank Foti can afford to
> lose him. ;-)
>
> Didn't Denny step back when he was named PD and Chris Quinn
> take the weeknight slot? I can't remember now--I know Chris
> was weekends for the longest time, but I have memories of
> him doing weeknights too.
>
> This would have been between Denny and Billy Bass. (And
> before the experiment with Max Heywood in temporary
> assignment to weeknights before Bass came in.)
>


Denny forgive me if I get this wrong....

Denny was doing nights, got the PD gig, continued nights for awhile, then Quinn took over for a short time. Then Bass was hired, then Bass released to due cutbacks. Prophet came along. Denny VT'k the show. Then eventually Max did it.<P ID="signature">______________
www.OhioRadio.net

</P>
 
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