WXRV Numbers...

[leethalweapon]

Hey guys,

Because radio here in Melbourne, Australia is dull at best, I have taken to streaming, and spend a great deal of tme listening to WXRV. My question is, what sort of figures do they get? I have seen the 6+ figure, but I am curious about what sort of demographics they attract.

Thanks

 

[JustinT]

I don't have specific numbers to cite, but my general understanding has always been that while WXRV doesn't really pull great ratings in the Boston ratings, a big reason for that is that it's a rimshot from the north in a market that's also penetrated by a strong 92.3 from the southwest, a weak 92.7 from the southeast, and a powerful 92.9 that runs IBOC from Downtown Boston.

If you listen to the station's ads (not sure if the ads stream), most of The River's sponsors seem to be Merrimack Valley businesses, and it seems to do quite well there in terms of listenership - I've heard it in quite a few businesses as AC-like background music. Back when the Portsmouth-Dover-Rochester NH ratings weren't embargoed, WXRV would always pull decent shares there.

 

[Don Juan]

If you listen to the station's ads (not sure if the ads stream), most of The River's sponsors seem to be Merrimack Valley businesses, and it seems to do quite well there in terms of listenership

But if you talk to anyone in Silverberg's company, they will always refer to WXRV as "our Boston station".

 

[leethalweapon]

If you listen to the station's ads (not sure if the ads stream), most of The River's sponsors seem to be Merrimack Valley businesses, and it seems to do quite well there in terms of listenership - I've heard it in quite a few businesses as AC-like background music. Back when the Portsmouth-Dover-Rochester NH ratings weren't embargoed, WXRV would always pull decent shares there.

The ads do stream. Sad as it is, this one reason I listen, as it is actual on-air content. Working in the production department for a radio station, I am always curious to hear US radio production...

 

[Eli Polonsky]

If you listen to the station's ads (not sure if the ads stream), most of The River's sponsors seem to be Merrimack Valley businesses, and it seems to do quite well there in terms of listenership

But if you talk to anyone in Silverberg's company, they will always refer to WXRV as "our Boston station".

I guess it's the closest thing they have to one. It can be heard in Boston on good home and car tuners and higher-quality desktop radios, but forget about it on Walkmans, clock radios, boom boxes, etc... cheesy tuners may not get it at all.

 

[JoshuaC]

The ads do stream. Sad as it is, this one reason I listen, as it is actual on-air content. Working in the production department for a radio station, I am always curious to hear US radio production...

Is it cover-audio advertisements or are you hearing local ads?

 

[leethalweapon]

The ads do stream. Sad as it is, this one reason I listen, as it is actual on-air content. Working in the production department for a radio station, I am always curious to hear US radio production...

Is it cover-audio advertisements or are you hearing local ads?

I am fairly sure they are actual on-air ads, as I have heard McDonalds ads a few times, and no PSA fillers which are usually a dead giveaway that it isn't an on-air feed. Also, going to breaks are really clean.

 

[Signpost]

It's absurd that stations can't usually air the ads actually playing on air. Sure makes setting up a stream a lot more complicated. My understanding is it was AFTRA claiming their union affiliated members on commercials required additional compensation for work that went out over the internet. The response was to not stream the commercials over the internet. Presumably today, stations use the internet stream as an additional source of inventory to sell.

WXRV does very well in Southern New Hampshire, including Manchester. It is strong North of Boston. Presume the station's listeners mostly range from34 to 54, but that's just a guess.

 

[Watt]

If you listen to the station's ads (not sure if the ads stream), most of The River's sponsors seem to be Merrimack Valley businesses, and it seems to do quite well there in terms of listenership

But if you talk to anyone in Silverberg's company, they will always refer to WXRV as "our Boston station".

Who is Silverberg? Certainly not WXRV's owner.

 

[CTListener]

It's absurd that stations can't usually air the ads actually playing on air. Sure makes setting up a stream a lot more complicated. My understanding is it was AFTRA claiming their union affiliated members on commercials required additional compensation for work that went out over the internet. The response was to not stream the commercials over the internet. Presumably today, stations use the internet stream as an additional source of inventory to sell.

Buckley Broadcasting (WDRC Hartford, WOR New York, etc.) used the AFTRA/SAG money grab as an excuse to take all of its station streams off the Internet back in the spring of 2001. They've never returned.

 

[OlderRadioGuy]

Actually, it's "Silberberg", and yes he is.

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Who is Silverberg? Certainly not WXRV's owner.
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[Watt]

Actually, it's "Silberberg", and yes he is.

Who is Silverberg? Certainly not WXRV's owner.
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Yes, I know who Silberberg is, thanks.

 

[LA_Guy]

Steve Silverberg owns WXRV

I've known him a few years and Steve is a good guy-but I'd imagine he'd be VERY hard to work for.

 

[MarcB]

Buckley Broadcasting (WDRC Hartford, WOR New York, etc.) used the AFTRA/SAG money grab as an excuse to take all of its station streams off the Internet back in the spring of 2001. They've never returned.

Actually WOR 710 does stream. They just block out the top of the hour newscasts and local commericals. It's how I listen to Dr. Joy since 710 is over-taken by a Cuban station here in Connecitcut at night.