Considering Cumulus has "unofficially" had a stake in the stations since the merger was announced in the spring, and WXTL re-advertised the opening for an afternoon talk host just within the past few weeks, it seems as if they're giving the talk format a chance.
But, they have taken quite awhile... the afternoon position was first advertised immediately when Gary Nolan left, and again just recently. What's taking so long to hire someone? There's no shortage of radio personalities looking for work in this country.
If they were to flip, they might be wise to simulcast or trade places with WSKO 1260. Radio-locator.com maps show the signal for WSKO is great during daylight hours, but significantly scaled back at night. WXTL's FM signal is comparable to WSKO's daytime coverage, and obviously it beats WSKO's night coverage. Most of WSKO's weekday local talk lineup happens during daylight hours, but live coverage of Syracuse Chiefs baseball often runs past sunset, and earlier sunset in the winter means Syracuse Crunch hockey is almost always taking place at night.
It would also make 1260 a little more competitive vs. ESPN, which already has an FM presence.
Just was reading the thread regarding WSYR and WBEN, both talk stations which recently started FM simulcasts. Someone questioned whether any ratings boosts could be directly attributed to the FM simulcast. I think the answer is yes. Why? More and more mobile devices (MP3 players, smart phones, sometimes even regular cell phones) now have FM tuners built-in, but no AM tuners. AM stations are automatically "off the radar" for anyone using these devices to listen to radio. In a recent Taylor on Radio-Info column, someone who went to the NAB Radio Show was quoted having noticed the in-room clock radios at the hotel hosting the convention only had FM capabilities.
If WXTL were to flip to something else other than a simulcast of WSKO, it's hard to guess what format they'd choose. For quite awhile, the rumor was country to challenge WBBS, but WOLF came along and did that. Country may be popular, but I can't see it being a 3-way race. Nearly every other major format is already in place. They already do CHR and rock. They already tried AC. Hard to think of a format that would be successful which doesn't already exist in the market.