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WXTL

Considering Cumulus has "unofficially" had a stake in the stations since the merger was announced in the spring, and WXTL re-advertised the opening for an afternoon talk host just within the past few weeks, it seems as if they're giving the talk format a chance.

But, they have taken quite awhile... the afternoon position was first advertised immediately when Gary Nolan left, and again just recently. What's taking so long to hire someone? There's no shortage of radio personalities looking for work in this country.

If they were to flip, they might be wise to simulcast or trade places with WSKO 1260. Radio-locator.com maps show the signal for WSKO is great during daylight hours, but significantly scaled back at night. WXTL's FM signal is comparable to WSKO's daytime coverage, and obviously it beats WSKO's night coverage. Most of WSKO's weekday local talk lineup happens during daylight hours, but live coverage of Syracuse Chiefs baseball often runs past sunset, and earlier sunset in the winter means Syracuse Crunch hockey is almost always taking place at night.

It would also make 1260 a little more competitive vs. ESPN, which already has an FM presence.

Just was reading the thread regarding WSYR and WBEN, both talk stations which recently started FM simulcasts. Someone questioned whether any ratings boosts could be directly attributed to the FM simulcast. I think the answer is yes. Why? More and more mobile devices (MP3 players, smart phones, sometimes even regular cell phones) now have FM tuners built-in, but no AM tuners. AM stations are automatically "off the radar" for anyone using these devices to listen to radio. In a recent Taylor on Radio-Info column, someone who went to the NAB Radio Show was quoted having noticed the in-room clock radios at the hotel hosting the convention only had FM capabilities.

If WXTL were to flip to something else other than a simulcast of WSKO, it's hard to guess what format they'd choose. For quite awhile, the rumor was country to challenge WBBS, but WOLF came along and did that. Country may be popular, but I can't see it being a 3-way race. Nearly every other major format is already in place. They already do CHR and rock. They already tried AC. Hard to think of a format that would be successful which doesn't already exist in the market.
 
What about switching to urban AC. I can't see the urban AC crowd wanting to tune in to 620 now what Power 106.9 is gone. I know Power 106.9 didn't do the best in the ratings, but would it bring more listeners than the current format?
 
105.9 is so far in the tank doing talk that I'm not sure anything is going to move the needle. Making 1260 move visible against Galaxy's ESPN cluster is probably the prime move. They may try music again if they use some of the Cumulus in-house programming. Having to protect 95X & 93Q makes a choice pretty tough though.

It will never happen under corporate radio but a lot of these FM talk stations really have nothing going on as far as weekends go. Repeats and best-of's the weeks offerings? ::) Blah! Block formatted music maybe? All-blues? Fun to put things like that together, but like I said it will never happen.
 
The main page of R-I is reporting that WXTL has dropped the talk format for a deep tracks classic rock format called "Rebel 105.9," complete with shots at TK99's playlist. Isn't this a strange thing for Cumulus to do?
 
And gee, Dave Frisina is available. A new regime calling the shots at the former Citadel stations. That should be their first hire! Who says you can't go home?
 
spunker88 said:
What about switching to urban AC. I can't see the urban AC crowd wanting to tune in to 620 now what Power 106.9 is gone. I know Power 106.9 didn't do the best in the ratings, but would it bring more listeners than the current format?
I think 620 WPHR would be better off with a 250W translator than a full FM, perhaps :)
 
Per Tom Taylor on Radio-Info:

Hunter Scott, who programs Cumulus active rocker "95X" WAQX, will also handle the Rebel. One twist – The Rebel will feature Bob & Tom in mornings, seven days a week from 5-10am.

and

But the new Rebel isn’t going particularly “deep” into the rock catalogue and the rudimentary website here makes you wonder if that’s the direction Cumulus is really taking.

Gee, is it possible that the boys at Cumuless Syracuse would half-ass this and load it up with syndicated programming? I'm sure that they're just filling in the Cumuless "Rebel" web template as they figure out what they'll plug in where.
 
It seems to me that if James Street is going to do a Classic Rock station, it should be on 95x. Just sayin'. Ed Levine couldn't have a better format on heritage 95x, than the formatting of his heritage K-Rock. TK-99 can be beaten, there are plenty of historical examples of that.
 
Could make things interesting in Syracuse. It's only a Class A, but it looks like it covers the metro pretty well.
 
Yeah Sure Pickle. Suspicion is that they are using Dave and he will not last long anyway. Another underhanded trick courtesy of the "Business of Radio". Just like "The Dog" and Scorch. Two other efforts that were unsucessful. There are a few progamming mistakes going on at the James Street Corporate. Some good, and some bad. One simple change i like to relate to telling a kid not to put his hands on the burner. Its sooo obvious and simple but go ahead and burn your hand lol. The differance being that the kid learns from it.
The last time any of us remember 95x was when Dave was Mid-Days and there was a very funny syndicated morning. Nice package for 95x there. Should be competitive, like possibly #1 with a bullet.
Take the kids in the morning, give them a nice "Rebel" to "Rebel" with while they build things and give us old farts our 95x back. Just a thought, from a guy who was on 95x in 1979. Then went in with a bunch of drunk smokers in 1982 and blew them out of the air.
-Enjoy
Brian Ocean http://RadioHits.us
 
So do you think we will see 95X stick to a more modern rock format playing less classic rock, to compete more with Galaxy's 100.9/106.5 Krock.
 
Yes I do Spunker. But I think it is absolutely the wrong move. Not having Heritage (1970's) 95x competing against (late 1980s?) TK-99 in the Classic Rock format seems like something that the competitor, Ed Levine and Cortlands Mimi Griswold of tk-99 would think is GREAT. And to add further insult to injury 95x is now competing against the heritage K-Rock in active rock. If the music on "the Rebel" was on 95x, it would be a better position. If you like the youthful sound of 95x in its current state, the listeners on the station that is building an audience would more easily migrate to 105.9. The name "The Rebel" is much more pallet-able for a younger listener too. Us old fart rockers arent rebels anymore. Not in Syracuse anyway and this type of thing is why Syracuse can be a difficult market to figure out.
A simple switch of the signals, Bob and Tom in the morning and Dave in the afternoons with that music, makes a lot more sense for James Street if you ask this listener.
 
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