There ratings are becoming concerning a 4.2 share what’s going on.
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WXTU
- Thread starter CassChopper96
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Country ratings always go down in December. If you look at country ratings nationally this month, they're all down.
And since country has become a female-majority format, the impact of all-Christmas programming on competing stations can't be ignored.
On a side note, KKGO wasn't able to reverse the country trend this year, even though they played Christmas music for the third year in a row.
I don´t think their heart was in it this year.
I'm guessing that 2020 will be the year KKGO is sold... early 2020.
What are some philly stations that have high male audiences
Classic rock, active rock, sports and right-wing talk all skew heavily male.
Does WXTU and adult hits stations has a decent sized male audience
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Country as a national format is 60% female. The men who listen are often either listening with their wives or girlfriends. A large percentage of songs are men singing how beautiful their women are. The active fan base, the ones who interact in social media, are mainly women.
Easily WIP and WMMR are at the top, with stations like WMGK and WPEN pulling in decent male numbers.
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