Here's a couple of airchecks the final days of WXXM-92.1 Madison, WIs Hot AC format as "Mix 92.1" flipped to Air America as "The Mic 92.1" in September. Went jockless at the end of August and stayed that way until the format flip. Here's 2 airchecks worth. Interesting stuff. Usually when a station flips format they really don't say anything about it on air. During the last days of Mix 92.1, they had liners directing people over to sister station WZEE "Z-104" (CHR) as well as liners with the new voice guy mentioning what the new format is and that it is coming soon. You'll also notice Howie Day - Collide (Which later became a major hit on Hot AC and CHR) being played more then once during the corse of these airchecks. Sounds like the station is slowly dying as you listen.
Also something to point out, Madison is a very liberal town and the word "progressive" is used a lot in media there. Clear Channel (WXXM's owner) and Mid-West Family (1670 WTDY's owner) had a big battle over the use of "Madison's Progressive Talk" because both wound up flipping to the liberal talk format at the same time period. Until just recently both stations were using the "Madison's Progressive Talk" positioner.
WXXM had some pretty decent success in the ratings book, but the ratings in the spring 2005 book are right back down to the 1.0s where Mix 92.1 was.
http://www.wisconsinbroadcasting.com/Sites/Jeremy/clips<P ID="signature">______________
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Also something to point out, Madison is a very liberal town and the word "progressive" is used a lot in media there. Clear Channel (WXXM's owner) and Mid-West Family (1670 WTDY's owner) had a big battle over the use of "Madison's Progressive Talk" because both wound up flipping to the liberal talk format at the same time period. Until just recently both stations were using the "Madison's Progressive Talk" positioner.
WXXM had some pretty decent success in the ratings book, but the ratings in the spring 2005 book are right back down to the 1.0s where Mix 92.1 was.
http://www.wisconsinbroadcasting.com/Sites/Jeremy/clips<P ID="signature">______________
</P>