IMHO Cumulus is admitting they can’t “take care of business” in some of the large markets. 103.5 million should reduce their $1.3 billion debt by 7 or 8%. I don’t know what percentage rate they are paying on that debt but I doubt it is over 10% thanks to the bankruptcy. I am assuming 10% with a 20 year term using
https://www.creditkarma.com/calculators/loan using the sales price as value these stations collectively should generate $998.797 or a million a month. I am surprised that stations with decent coverage in three of the top 10 markets can’t generate a million a month not counting the other stations.
I am surprised K-Love took WPLJ when Nash has a more “suburban” signal. IF they wanted a “big” signal WABC has nighttime coverage. Also AM is not quite dead in NYC. I wonder K-Love could have pickup up AM 770 and Nash for less than WPLJ? I know they don’t usually deal with AM’s but there are still places east of the Mississippi that don’t have access to K-love and at least the night skywave could reach some of them.
CC/ IHeart could get some extra revenue from this deal with WGST retaking the 106.7’s weekend snake-oil and financial planners back they lost when they tried Hispanic sports. I doubt 640 could or would budget any of 106.7’s on air talent.