Correct me if I'm wrong, but that leaves the delta with no real local classic rock or oldies type outlet. There's WOHT from Grenada and whatever that cl. rocker is from Jackson, but neither has much a signal in Greenwood or Greeville or Cleveland.
I guess all the white people (the few left) in the delta listen to country. I don't see how the Max format is gonna do any better than Bob. Not to mention duplication; WMUT in Grenada runs the same satellite feed. And Leland, last time I was out there, has their own little Hot AC-ish station. Is that really where the revenues are past gospel and country?