I've never understood Merle and WYSH, though I do not live in the area - I listen when I'm in Pigeon Forge, since I typically take a trip to Knoxville while there. They are INDEED co-owned, right? There is SO much overlap on both stations. In other towns - like my own - where there are co-owned country station one is strictly classic country and the other is "hot" new country. Their reasoning?