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WYSL a no show in the ratings?
- Thread starter dustintv
- Start date
D&C online article doesn't mention WCMF in the top five. What weight will this have on the Wease negotiations?
'CMF is #6, but back where they were before what appears to be a "fluke" Summer book. Meanwhile, WRRM got kissed, and crushed everybody but 'BEE and WHAM. Might Entercom rethink their decision to sell WRRM and keep 'CMF? 'BEE and WRRM would be a heck of a 1-2 punch. Heck, they might not need anything else in the market.
dustintv said:Wow it surprises me to see it didn't show up for fall. Are the ratings low or is Mr. Savage no longer a participant with Arbitron?
To the best of my knowledge Bob never subscribed to Arbitron.
Why his station doesn't show up in the ratings is a mystery to me considering that when you look at the book and see stations outside of the Metro-Rochester area showing an audience. It just doesn't make sense.
With regards to the comments that Entercom should keep WRMM and sell off CMF, originally I thought that wouldn't happen; since then I've changed my mind.
I was under the impression from what I read sometime last year - on the Department of Justice website - that the deal to sell off Warm(and Fickle and The Zone) was an agreement between DOJ and Entercom. From reading it, it appeared that DOJ felt owning Warm would give Entercom too much of a sales dominace in the Rochester market. While CMF & PXY are also full strength signals, WARM apparently bills a lot more.
I got the feeling that this agreement is a done deal and can't be changed.
I got the feeling that this agreement is a done deal and can't be changed.
Everything is negotiable - if you've got enough pull.
I'll be that Entercom could keep WRRM, but they'd probably have to sell off both 'CMF and 'PXY, along with Fickle & The Zone. That might not be a bad deal - especially considering the changes to the staffs at 'CMF and 'PXY.
I'll be that Entercom could keep WRRM, but they'd probably have to sell off both 'CMF and 'PXY, along with Fickle & The Zone. That might not be a bad deal - especially considering the changes to the staffs at 'CMF and 'PXY.
B
Bob1370
Guest
Re: WYSL a no show in the ratings?/Rochester numbers in general
For those who haven't seen the report on the fall Rochester book in the D&C yet, here's an excerpt;
"Country music station the Bee continues to rule Rochester’s radio ratings. For fall 2007, WBEE-FM (92.5) had a 10.1 share, according to Arbitron Inc. radio ratings released this week. A 10.1 share means that roughly one in 10 radios were tuned to the station at any given time. It also held the number-one spot in spring and summer 2007 quarterly Arbitron ratings. Leapfrogging up to second place for the fall ratings was WRMM-FM (101.3), with a 9.5 share. For the summer quarter it had held a 6.1 share and was in fifth place.
Coming in third for the fall quarter was WHAM-AM (1180) with a 9.1 share, followed by WDKX-FM (103.9) with 7.3 share and WBZA-FM (98.9) with a 4.7. The ratings give Pennsylvania-based radio conglomerate Entercom Communications Corp. three of the top five stations, though it is selling Warm 101.3."
I hear CMF landed just outside the top 5 at #6 overall 12+, but most of its cume and day-long 12+ AQH is generated by Wease between 6 and 11 AM, so Entercom can kiss most of that (and probably most of their revenue from that station) goodbye if he goes away. There's only one logical explanation for the partial dismantling of both CMF and PXY in recent days. Entercom brass in Philly must have been watching Warm 101's trends, figured they can hold on to most of the audience it pulled in while playing Santa 24/7 (a lot of holiday-format stations have success with that) and figured they'd rather "keep Warm" than hold on to two other full-market FMs which together bill and rate about the same as the one station at 101.3. The upside in profit and cost control probably looks better--not to mention the probability that selling off a cluster of FMs with two full-market Bs and two class As will not only keep the FCC happy but will probably be an easier sell to a new buyer than a trio with only one big signal.
The losers, of course, are the 35-54 men who have supported CMF, and the 12-34 listeners who enjoy PXY. The 12-34s have increasingly gravitated toward WDKX, which remains strong in both the city and the burbs, so they have somewhere to go...but the male CMF listeners really will have no place to go if Wease's departure is permanent and folks like Dave Kane aren't replaced. A lot of broadcasters consider 35-54 men a prime catch...so who's going to try to capture them once CMF sends them adrift once and for all?
For those who haven't seen the report on the fall Rochester book in the D&C yet, here's an excerpt;
"Country music station the Bee continues to rule Rochester’s radio ratings. For fall 2007, WBEE-FM (92.5) had a 10.1 share, according to Arbitron Inc. radio ratings released this week. A 10.1 share means that roughly one in 10 radios were tuned to the station at any given time. It also held the number-one spot in spring and summer 2007 quarterly Arbitron ratings. Leapfrogging up to second place for the fall ratings was WRMM-FM (101.3), with a 9.5 share. For the summer quarter it had held a 6.1 share and was in fifth place.
Coming in third for the fall quarter was WHAM-AM (1180) with a 9.1 share, followed by WDKX-FM (103.9) with 7.3 share and WBZA-FM (98.9) with a 4.7. The ratings give Pennsylvania-based radio conglomerate Entercom Communications Corp. three of the top five stations, though it is selling Warm 101.3."
I hear CMF landed just outside the top 5 at #6 overall 12+, but most of its cume and day-long 12+ AQH is generated by Wease between 6 and 11 AM, so Entercom can kiss most of that (and probably most of their revenue from that station) goodbye if he goes away. There's only one logical explanation for the partial dismantling of both CMF and PXY in recent days. Entercom brass in Philly must have been watching Warm 101's trends, figured they can hold on to most of the audience it pulled in while playing Santa 24/7 (a lot of holiday-format stations have success with that) and figured they'd rather "keep Warm" than hold on to two other full-market FMs which together bill and rate about the same as the one station at 101.3. The upside in profit and cost control probably looks better--not to mention the probability that selling off a cluster of FMs with two full-market Bs and two class As will not only keep the FCC happy but will probably be an easier sell to a new buyer than a trio with only one big signal.
The losers, of course, are the 35-54 men who have supported CMF, and the 12-34 listeners who enjoy PXY. The 12-34s have increasingly gravitated toward WDKX, which remains strong in both the city and the burbs, so they have somewhere to go...but the male CMF listeners really will have no place to go if Wease's departure is permanent and folks like Dave Kane aren't replaced. A lot of broadcasters consider 35-54 men a prime catch...so who's going to try to capture them once CMF sends them adrift once and for all?
GSmitty said:I would suspect that WRMM's big bump can be attributed to the "Christmas bounce." Stations that went all-Christmas early on did very well in most markets.
I wouldn't climb on the WRMM bandwagon yet.
Hey Gary,
Nice to see you posting on here. How's "retirement" going?
I wonder if WRMM is playing the same 500 songs when we worked there back in the 80s? ;D
The Warm 500
500? Do you think that they're playing that many?
500? Do you think that they're playing that many?
In an earlier post in another thread, I theorized that Entercom had a strategy to nuke WCMF. Yes, it was extreme, but not altogether outside the realm of possibility. A long shot.
Maybe it's all coming into focus with the Rochester Fall book. Look at those WRMM numbers! It's the most wonderful time of the year!
Are WCMF, WPXY, WFKL and WZNE being bundled for sale while Entercom retains WRMM, pending DOJ approval? Yes, there are billing and audience market caps, but astute attorneys are paid to work out those issues. As noted previously in this thread, selling two Class B's and two Class A's as a bundle might be far easier than spinning a cluster of 2 Class A's and a Class B.
This riddle gets more interesting every day.
Regarding Christmas music on WRMM: It's always intrigued me that stations that do well with Christmas music trumpet those ratings as if they occured every month of the year. Clearly, they're an anomoly. The stations that are realizing big Fall numbers are doing so as a result of four weeks of Christmas music. OK, one third of the book. Essentially, these stations changed format for a month. If you were an advertiser on the "Christmas" station during those four weeks, life was good. Wooo-hoo! But if you're buying advertising in February based on the Fall "Christmas" book, it's like buying an over-priced stock that had a good four week run, inflating its year-to-date value. Would you pay $100 a share for a stock that's really worth $30 a share? Lots of buyers do. Yeah, I know, that's what four book averaging is all about. I've seen that game of three card monty a few times.
As to the Buffalo Fall book, it looks like WJYE did far better with Christmas music than did WTSS. And WBLK apparently isn't a fluke.
And speaking of Rochester riddles, have former WCMF jocks been invited to re-apply for their former jobs? And is there really an essay portion to the exam... err, application? For 200 points on the SAT, answer the following question: "Why I want to work for Entercom." Points off for spelling and punctuation errors. Aha! It's a ruse to weed out guys who can't spell. Wonder if that Wease guy is interested in going back to work?
Still time to enroll at Sylvan or Princeton Review, Brah. Uhhh, but Entercom won't pick up the tab for that.
Maybe it's all coming into focus with the Rochester Fall book. Look at those WRMM numbers! It's the most wonderful time of the year!
Are WCMF, WPXY, WFKL and WZNE being bundled for sale while Entercom retains WRMM, pending DOJ approval? Yes, there are billing and audience market caps, but astute attorneys are paid to work out those issues. As noted previously in this thread, selling two Class B's and two Class A's as a bundle might be far easier than spinning a cluster of 2 Class A's and a Class B.
This riddle gets more interesting every day.
Regarding Christmas music on WRMM: It's always intrigued me that stations that do well with Christmas music trumpet those ratings as if they occured every month of the year. Clearly, they're an anomoly. The stations that are realizing big Fall numbers are doing so as a result of four weeks of Christmas music. OK, one third of the book. Essentially, these stations changed format for a month. If you were an advertiser on the "Christmas" station during those four weeks, life was good. Wooo-hoo! But if you're buying advertising in February based on the Fall "Christmas" book, it's like buying an over-priced stock that had a good four week run, inflating its year-to-date value. Would you pay $100 a share for a stock that's really worth $30 a share? Lots of buyers do. Yeah, I know, that's what four book averaging is all about. I've seen that game of three card monty a few times.
As to the Buffalo Fall book, it looks like WJYE did far better with Christmas music than did WTSS. And WBLK apparently isn't a fluke.
And speaking of Rochester riddles, have former WCMF jocks been invited to re-apply for their former jobs? And is there really an essay portion to the exam... err, application? For 200 points on the SAT, answer the following question: "Why I want to work for Entercom." Points off for spelling and punctuation errors. Aha! It's a ruse to weed out guys who can't spell. Wonder if that Wease guy is interested in going back to work?
Still time to enroll at Sylvan or Princeton Review, Brah. Uhhh, but Entercom won't pick up the tab for that.
Hey Mark,
Nice to hear from you.
Retirement is wonderful, especially with the way things are today in broadcasting!
It was nice being able to end my career on my terms.
I still do some free lance commercial work and some sports play-by-play......the fun stuff.
And I'm sure WRMM is still playing at least 250 of the same songs we played back then.
Nice to hear from you.
Retirement is wonderful, especially with the way things are today in broadcasting!
It was nice being able to end my career on my terms.
I still do some free lance commercial work and some sports play-by-play......the fun stuff.
And I'm sure WRMM is still playing at least 250 of the same songs we played back then.
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