• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WYSP Hot Talk....Why?

T

TunedOut

I was reading Mike Kleins article this morning saying radio insiders are buzzing that WYSP will soon flip to hot talk....Why?
Yes their ratings will decline after Howard departs but their current rock format IMO still can work in this market. This makes no sense especially if you consider they already have a talk format on their lineup in 1210 AM?
If YSP can find a new morning team after Howard they can compete with overhyped,overrated Preston and Steve.
 
> I was reading Mike Kleins article this morning saying radio
> insiders are buzzing that WYSP will soon flip to hot
> talk....Why?
> Yes their ratings will decline after Howard departs but
> their current rock format IMO still can work in this market.
> This makes no sense especially if you consider they already
> have a talk format on their lineup in 1210 AM?
> If YSP can find a new morning team after Howard they can
> compete with overhyped,overrated Preston and Steve.
>
Interesting questions, and I totally agree. It's a puzzling scenario. But more frustrating than that in the Inquirer's article was the confirmation that yet another syndicated show is being added to WPHT's lineup, and not just swapped out. (Unless, by chance, one of the existing shows goes away).

Let me make it clear that "Dom" is hardly a loss in and of himself, but the loss of one of the two measly local slots they manage to put on 1210 is significant. One local show now? Or do we go back to the Katz-era idea of a single hour of local talk at night?

Just sad.
 
> I was reading Mike Kleins article this morning saying radio
> insiders are buzzing that WYSP will soon flip to hot
> talk....Why?
> Yes their ratings will decline after Howard departs but
> their current rock format IMO still can work in this market.
> This makes no sense especially if you consider they already
> have a talk format on their lineup in 1210 AM?
> If YSP can find a new morning team after Howard they can
> compete with overhyped,overrated Preston and Steve.
>
You should really take a close look at the summer book numbers. The "overhyper, overrated" Preston and Steve show is within 2 points of Howard in the important demos. MMR hasn't been that close to Howard in 12-15 years. What in the world do you think YSP could put on that could fend off Preston & Steve? If they can catch Howard, or even come close, what chance does YSP have of coming up with a show that is potentially better than Howard?

Forget the 12+ numbers. Look at the demos and you will find that MMR is beating YSP in every day-part other than mornings. Which isn't new. They have done it many times before. They are now soundly trouncing them. Stick a fork in YSP, they're done. Wiithout Howard,they have nothing. Changing format is their best bet.
 
It appears that WYSP-94.1's rumored switch to talk is a corporate mandate from Infinity. It appears Infinity is building a chain of "Free FM" talk stations around the country, which may consist of mostly or entirely syndicated programming. It also appears that "Free FM" will be more "mainstream talk" than "hot talk" or "extreme talk", but skewing somewhat younger than talk stations on the AM dial.
 
>> You should really take a close look at the summer book
> numbers. The "overhyper, overrated" Preston and Steve show
> is within 2 points of Howard in the important demos. MMR
> hasn't been that close to Howard in 12-15 years. What in
> the world do you think YSP could put on that could fend off
> Preston & Steve? If they can catch Howard, or even come
> close, what chance does YSP have of coming up with a show
> that is potentially better than Howard?
>
> Forget the 12+ numbers. Look at the demos and you will find
> that MMR is beating YSP in every day-part other than
> mornings. Which isn't new. They have done it many times
> before. They are now soundly trouncing them. Stick a fork
> in YSP, they're done. Wiithout Howard,they have nothing.
> Changing format is their best bet.
>

My father's company was looking into radio advertising last month and he was sent a folder with the summer numbers. He showed me the Summer Book, and as you stated, MMR beat YSP EVERY hour of the day except during Howard. Sometimes it was by a 2 to 1 ratio (during Pierre's show for all the people that harp about him being a fossil, he had excellent ratings this summer). Now I hope YSP stays a rock station because without competition MMR could run the risk of becoming too complacent and stagnant, but based on the numbers YSP draws from 11 am to 6am, a format change would not be very surprising.
 
> > I was reading Mike Kleins article this morning saying
> radio
> > insiders are buzzing that WYSP will soon flip to hot
> > talk....Why?
> > Yes their ratings will decline after Howard departs but
> > their current rock format IMO still can work in this
> market.
> > This makes no sense especially if you consider they
> already
> > have a talk format on their lineup in 1210 AM?
> > If YSP can find a new morning team after Howard they can
> > compete with overhyped,overrated Preston and Steve.
> >
> You should really take a close look at the summer book
> numbers. The "overhyper, overrated" Preston and Steve show
> is within 2 points of Howard in the important demos. MMR
> hasn't been that close to Howard in 12-15 years. What in
> the world do you think YSP could put on that could fend off
> Preston & Steve? If they can catch Howard, or even come
> close, what chance does YSP have of coming up with a show
> that is potentially better than Howard?
>
> Forget the 12+ numbers. Look at the demos and you will find
> that MMR is beating YSP in every day-part other than
> mornings. Which isn't new. They have done it many times
> before. They are now soundly trouncing them. Stick a fork
> in YSP, they're done. Wiithout Howard,they have nothing.
> Changing format is their best bet.
>

You sound like a WMMR employee?
 
Re: WYSP Hot Talk....Why? Almost there..

They might as well go "all talk" they are almost that way now with Howard, Kidd and all this Eagles and sports rant, and phoney bits inbetween sets. Tommy, Matt and Huggy and the weekend jocks are about the only time YSP sounds great. I just wish they would concentrate on the music and become a Music Intense Active Rocker. Or if they do indeed flip, another station takes the bull by the horns and does the Active Rock format the right way, without all the yakking...
 
The truth is we don't know what Free FM really is for certain and we won't know until January, after Stern exits Infinity. We might as well stop speculating and wait until then. I'm sure there will be plenty of other radio news to tide us over (the Christmas Wars, Sportstalk 950, etc).
 
Re: WYSP Hot Talk....Why?...MMR

> The truth is we don't know what Free FM really is for
> certain and we won't know until January, after Stern exits
> Infinity. We might as well stop speculating and wait until
> then. I'm sure there will be plenty of other radio news to
> tide us over (the Christmas Wars, Sportstalk 950, etc).
>
i actually loath all of the sports talk. WIP is always pompus. Missanelli and Gargano is nothing but a call-in and bullshit about wings and whatever forum. I can't stand to listen to Cataldi in the AM. And actually Smerconish is not for me either on 1210, and I could care less about pill popping Rush. I think Infinity has been slowly killing 94.1 with all of the talk they do. WYSP will slowly de-evolve into Kidd Chris and his talk of boobies, boogers and dick jokes. He wasted so much time thursday afternoon with a caller who was griping about some Gay memorial outside of the constitution center. Anymore 94.1 is a good reason why I listen to Jaxon and his worn out I-Pod gimmick on MMR. I just see Kidd Chris as more bad programming from Infinity radio. I never heard so much talking from a supposed Active Rock station. In fact, I thought Active Rock meant that there was music being played intensively.
 
Outside of Howard WYSP has no listners.

The rock audiance in the Philly market are splintered among:
WMMR
WYSP
WTHK
WBEN
WIOQ
WPST
WMGK
WSJO

That's a lot of stations fighting for a tiny piece of the market.
 
LOL

> Outside of Howard WYSP has no listners.> > The rock audiance in the Philly market are splintered among:> > WMMR> WYSP> WTHK> WBEN> WIOQ> WPST> WMGK> WSJO> > That's a lot of stations fighting for a tiny piece of the> market.Thanks so much for making my day, I needed a good laugh, do you realize how idiotic your statment is or do you hate Rock so much you will go to any length to prove a senseless point.
 
> Outside of Howard WYSP has no listners.
>
> The rock audiance in the Philly market are splintered among:
>
> WMMR
> WYSP
> WTHK
> WBEN
> WIOQ
> WPST
> WMGK
> WSJO
>
> That's a lot of stations fighting for a tiny piece of the
> market.
>

Trust me, SJO is not pulling any "rock" fans away from Philly stations. Why do you think SOJO is a rock station? I guess I could say that SJO is a dance station and you are it's #1 fan.
 
It seems unlikely that Infinity would make 4 out of its 5 radio stations talk oriented...leaving only OGL as their sole music station. C'mon look at this, does it seem right?
Kyw-News/talk
WIP-sports talk
WPHT-talk
WYSP-talk
WOGL-oldies
 
> It seems unlikely that Infinity would make 4 out of its 5
> radio stations talk oriented...leaving only OGL as their
> sole music station. C'mon look at this, does it seem right?
> Kyw-News/talk
> WIP-sports talk
> WPHT-talk
> WYSP-talk
> WOGL-oldies
>
Just about as unlikely as CC flipping Y-100 and having all of its stations urban?
 
Re: LOL

Actually--and not surprisingly--you are the one who comes off looking like an idiot. JerseyShor is not one of the anti-rock folks. Get your head out of your ass.

> > Outside of Howard WYSP has no listners.> > The rock
> audiance in the Philly market are splintered among:> > WMMR>
> WYSP> WTHK> WBEN> WIOQ> WPST> WMGK> WSJO> > That's a lot of
> stations fighting for a tiny piece of the> market.Thanks so
> much for making my day, I needed a good laugh, do you
> realize how idiotic your statment is or do you hate Rock so
> much you will go to any length to prove a senseless point.
>
 
> > > I was reading Mike Kleins article this morning saying
> > radio
> > > insiders are buzzing that WYSP will soon flip to hot
> > > talk....Why?
> > > Yes their ratings will decline after Howard departs but
> > > their current rock format IMO still can work in this
> > market.
> > > This makes no sense especially if you consider they
> > already
> > > have a talk format on their lineup in 1210 AM?
> > > If YSP can find a new morning team after Howard they can
>
> > > compete with overhyped,overrated Preston and Steve.
> > >
> > You should really take a close look at the summer book
> > numbers. The "overhyper, overrated" Preston and Steve
> show
> > is within 2 points of Howard in the important demos. MMR
> > hasn't been that close to Howard in 12-15 years. What in
> > the world do you think YSP could put on that could fend
> off
> > Preston & Steve? If they can catch Howard, or even come
> > close, what chance does YSP have of coming up with a show
> > that is potentially better than Howard?
> >
> > Forget the 12+ numbers. Look at the demos and you will
> find
> > that MMR is beating YSP in every day-part other than
> > mornings. Which isn't new. They have done it many times
> > before. They are now soundly trouncing them. Stick a
> fork
> > in YSP, they're done. Wiithout Howard,they have nothing.
>
> > Changing format is their best bet.
> >
>
> You sound like a WMMR employee?
>

Maybe I am. What is your point? You think their station can work if they can come up with a good morning show after Howard leaves? How did you arrive at that conclusion. It isn't working now and they still have Howard. Your supposition seems to be based soley on your opinion of the station. You like it. That's fine, you're entitled to your opinion. Everybody has one. But actually, changing formats when Howard departs makes a lot of sense. Kind of like it made a lot of sense for Y100 to change formats when Preston and Steve left. They really didn't have much else. If fact, P&S were underperforming at Y. Look at the numbers they have now. YSP is in a similar boat. Howard is ALL they have. Even with a monster morning show they can't hang onto listeners. What will happen to their ratings when they don't have all those listeners to lose to begin with?

P.S. You sound like a WYSP employee.
 
Re: LOL

> > Outside of Howard WYSP has no listners.> > The rock
> audiance in the Philly market are splintered among:> > WMMR>
> WYSP> WTHK> WBEN> WIOQ> WPST> WMGK> WSJO> > That's a lot of
> stations fighting for a tiny piece of the> market.Thanks so
> much for making my day, I needed a good laugh, do you
> realize how idiotic your statment is or do you hate Rock so
> much you will go to any length to prove a senseless point.
>
True dat as they say. As a matter of fact for a while Howard's numbers were going down and other day parts went up, and this was within the past few books, and before Kid Chris. So the idea that YSp is non existent outside of Howard is just fiction. Give Sabean his due.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom