People are making a big deal about WYSP playing music again. However, except for mornings when Howard Stern was on, YSP was NEVER a successful radio station. In fact, after 11am, it was always a loser. They need to do something different. Why would they bring back Cousin' Ed, who had no ratings? Why would they bring back Tik Tak, who has caused (and been in) trouble everywhere he has been? I even read people talking about Mel Toxic. YSP is going to get one shot at this relaunch. They need to do it right. With 104.5 takin' it to the market (did you see MMR's PPM numbers?), YSP has no room for error. Bringing back people who were once high profile in this market rarely works. Barsky anyone? Jody Mac? Cousin Ed never won here, and Tik Tak had no competition. I am sure the other rock stations are hoping that the rumors are true about who YSP is hiring.
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WYSP RETREADS
- Thread starter ftds
- Start date
did you see MMR's PPM numbers?),
Ohhh yes I saw the PPm's 6+ cume and 'ysp was only 90,000+ behind MMR and that's without pesonalities, outside of the weekend jocks. (who i might add are at least breathing life into the rock return...just my humble opinion)
I think if they keep it local and rockin' they will do just fine.
Ohhh yes I saw the PPm's 6+ cume and 'ysp was only 90,000+ behind MMR and that's without pesonalities, outside of the weekend jocks. (who i might add are at least breathing life into the rock return...just my humble opinion)
I think if they keep it local and rockin' they will do just fine.
Actually, ftds, WYSP was one of the only rock stations nationwide that carried Howard who did great after 11AM. And, for as much as you want to bash your Cousin Ed, I would make sure you do a bit of research before blasting off comments like "had no ratings" and "never won here." Like what he does or not-how he does it or not-Cousin Ed has actually be quite successful in Philadelphia. Great ratings at night on WDRE, same for Y100, and consistently got number one ratings in the key male demo when he was doing afternoons at WYSP.
From the tone of your e-mail alone, it seems you are letting emotions, whatever they may be or what caused them, get in the way of looking at things reasonably.
From the tone of your e-mail alone, it seems you are letting emotions, whatever they may be or what caused them, get in the way of looking at things reasonably.
Ftds probably works for WMMR. I believe they'll be overtaken before it's all over. YSP's latest boom was great considering no jocks. MMR had a free ride for a year and half. I think Kidd Chris will be number 1 in the ratings quickly. Couzin Ed is well known and has done well in the past. I don't know anything about Tic Tak and the Freekshow.
First off, I do not work for WMMR.
I have seen the numbers. They do not lie. WYSP has never been strong. When Howard was there, the ratings always went down steadily throughout the day after 11am. The only time they had even remotely decent numbers was when Y100 was gone and MMR was so bad as to be depressing. Even then, WYSP was not the monster it could have been.
I have never met Cousin Ed. Odds are he is a nice guy. This is nothing personal against him. The powers-that-be have an opportunity to launch a new radio station. I would just hate to see them waste this opportunity by retrying things that have already failed.
However, in Philadelphia, unfortunately, that seems to be par for the course.
I have seen the numbers. They do not lie. WYSP has never been strong. When Howard was there, the ratings always went down steadily throughout the day after 11am. The only time they had even remotely decent numbers was when Y100 was gone and MMR was so bad as to be depressing. Even then, WYSP was not the monster it could have been.
I have never met Cousin Ed. Odds are he is a nice guy. This is nothing personal against him. The powers-that-be have an opportunity to launch a new radio station. I would just hate to see them waste this opportunity by retrying things that have already failed.
However, in Philadelphia, unfortunately, that seems to be par for the course.
E
eyg2181
Guest
FM Dial said:Any personality has got to better than Pierre, how many times do I have to hear "our boys in blue" ; how great the Hooters are; which by the way they are not. He's old and so stale!.. ;D
yea, whatever. [EDIT]
[EDIT-inflammatory]
Ftds, if you "have seen the numbers," how can you actually say "WYSP has never been strong?!?!" You lost much credibility with that statement. They were huge in all dayparts after Howard. Granted, since Howard left there have been many problems. But, when you take into consideration that, by comparison, other rock stations with Howard did not come close to the ratings WYSP was getting in other dayparts, how exactly do you say "WYSP has never been strong?" And, as for Ed, if you truly "have seen the numbers," how can you type "I would just hate to see them waste this opportunity by retrying things that have already failed?" In afternoons, he was consistently #1 in the coveted male demo, and had 3 times the ratings WYSP now has in afternoons.
Yous gots some splainin' to do...citizen.
Yous gots some splainin' to do...citizen.
YSP has only been strong with Howard and during Howard. I lost no credibility with that statement, and I stand by it. They were not "huge" in all dayparts after Howard, as you assert. The numbers steadily declined as the day went on. Each daypart was worse than the one before it. I say that YSP has never been strong, because it is true.
Your attempt at spin is transparent. What do you mean "in the male demo?" In WHICH male demo? Even if he did manage to hit # 1 in a few cells, those numbers were nowhere near Howard's and were certainly due to Howard. Howard was THAT big in Philadelphia. Anyone that knows anything about Philadelphia radio during that era (and is being honest) will tell you that after 11 am, WYSP was a sieve that lost Howard's ratings. Nothing personal. It is just a fact. Outside of Howard's show (and the Eagles), the station was a shell.
Saying that “Ed had three times the ratings YSP has now in afternoons” is not saying anything. That station had gone from bad to worse. I wonder what the multiple is comparing Howard’s former ratings to the current morning drive? I wonder what the multiple is comparing middays after Howard to the current middays?
The purpose of my post was not to "bash Ed." Out of the others mentioned in my post, you focused on him. While I have no proof, I suspect that you may be a friend of Ed's. You seem to have too much of a vested interest in making him look good.
Like I said, I have no problem with Ed personally. However, completely reject the notion that WYSP was this awesome, winning station before “Free-FM” came along. It wasn’t a winning station. It was in the dumper. It was a loser.
Why would a programmer want to duplicate that?
Your attempt at spin is transparent. What do you mean "in the male demo?" In WHICH male demo? Even if he did manage to hit # 1 in a few cells, those numbers were nowhere near Howard's and were certainly due to Howard. Howard was THAT big in Philadelphia. Anyone that knows anything about Philadelphia radio during that era (and is being honest) will tell you that after 11 am, WYSP was a sieve that lost Howard's ratings. Nothing personal. It is just a fact. Outside of Howard's show (and the Eagles), the station was a shell.
Saying that “Ed had three times the ratings YSP has now in afternoons” is not saying anything. That station had gone from bad to worse. I wonder what the multiple is comparing Howard’s former ratings to the current morning drive? I wonder what the multiple is comparing middays after Howard to the current middays?
The purpose of my post was not to "bash Ed." Out of the others mentioned in my post, you focused on him. While I have no proof, I suspect that you may be a friend of Ed's. You seem to have too much of a vested interest in making him look good.
Like I said, I have no problem with Ed personally. However, completely reject the notion that WYSP was this awesome, winning station before “Free-FM” came along. It wasn’t a winning station. It was in the dumper. It was a loser.
Why would a programmer want to duplicate that?
Friend of Ed's, no. I will admit we have met once in the past, and was cordial. That was back when WYSP was "strong." And, by that, I mean #1 in the coveted 18-49 male demo. Now, I can only assume by your seemingly passionate knowledge of radio, you understand the importance of that demo, and why success in that demo makes a rock station strong. Not a dumper or a loser.
And, btw, you seem way too focused on Howard, and that every bit of WYSP's "success" is 100% due to Howard. While I have no proof, I suspect that you may be a friend of Howard's or working for a station that got it's ass kicked all day long during the WYSP/Howard Stern/Tim Sabein years. And, you can't bash Howard's numbers, but you also have to be smart enough to not attribute all of WYSP's success during that time solely to Howard and Howard only. Sure Howard's ratings were astronomical in the morning, and a GREAT deal of WYSP's success was because of him being on that station, but that station was also #1 many books in the 18-49 male demo...that, from what I have recently learned is an irrelevant demo, and excelling in that cell means your station wasn’t a winning station. It was in the dumper. It was a loser.
Really curious who pee'd on your parade to make you so negative toward just one station?
And, btw, you seem way too focused on Howard, and that every bit of WYSP's "success" is 100% due to Howard. While I have no proof, I suspect that you may be a friend of Howard's or working for a station that got it's ass kicked all day long during the WYSP/Howard Stern/Tim Sabein years. And, you can't bash Howard's numbers, but you also have to be smart enough to not attribute all of WYSP's success during that time solely to Howard and Howard only. Sure Howard's ratings were astronomical in the morning, and a GREAT deal of WYSP's success was because of him being on that station, but that station was also #1 many books in the 18-49 male demo...that, from what I have recently learned is an irrelevant demo, and excelling in that cell means your station wasn’t a winning station. It was in the dumper. It was a loser.
Really curious who pee'd on your parade to make you so negative toward just one station?
As far as who I am and what my motivations are, you are wrong with every supposition. I have no motivation except the truth. I am not even a Howard fan, but facts are facts.
You do not refute that, starting at 11am, the numbers steadily went down thoughout the day during Howard's time there. They did. I have seen the numbers.
The success of WYSP WAS due to Howard and Howard only. That station was second rate before he arrived, and when he left, the ratings went off a cliff. You can not deny that. The numbers you crow about -- #1 18-49 -- were from when Howard was there. No dayparts on WYSP were #1 after Howard left. That station was 100% driven by the morning show. Any success that WYSP had in any daypart was due to Howard -- period.
You do not refute that, starting at 11am, the numbers steadily went down thoughout the day during Howard's time there. They did. I have seen the numbers.
The success of WYSP WAS due to Howard and Howard only. That station was second rate before he arrived, and when he left, the ratings went off a cliff. You can not deny that. The numbers you crow about -- #1 18-49 -- were from when Howard was there. No dayparts on WYSP were #1 after Howard left. That station was 100% driven by the morning show. Any success that WYSP had in any daypart was due to Howard -- period.
I see now we are starting to meet halfway...somewhere in all of this. Which is a good reason for message boards in the first place...to see things from different perspectives.
Of course, WYSP ratings, starting at 11am, the numbers steadily went down thoughout the day during Howard's time there. That is common sense to anyone who ever saw the numbers Howard pulled in. There was only one direction to go once he went off the air. That is not being disputed. But, the numbers of the other dayparts during that time were still #1 ratings.
Can you explain why other rock stations nationwide that carried Howard did not share the same success as WYSP during that time? Keeping your thought in mind "The success of WYSP WAS due to Howard and Howard only."
Of course, WYSP ratings, starting at 11am, the numbers steadily went down thoughout the day during Howard's time there. That is common sense to anyone who ever saw the numbers Howard pulled in. There was only one direction to go once he went off the air. That is not being disputed. But, the numbers of the other dayparts during that time were still #1 ratings.
Can you explain why other rock stations nationwide that carried Howard did not share the same success as WYSP during that time? Keeping your thought in mind "The success of WYSP WAS due to Howard and Howard only."
It is simple. Once Howard was gone, there were no more #1 numbers in any demo in any daypart. That is success due to Howard and Howard only.
WYSP's numbers outside of Howard's show were bigger than most other stations outside of Howard's show, because Howard's ratings were bigger here. A morning show can drive an entire station. Stations all over the country fell apart after he left and are now just a shadow of their former selves. However, very few of them fell as far as WYSP.
Also, the Eagles did not hurt the station's overall numbers (but the hours of pre and post game that they needed to run in order to make any money probably watered down any ratings benefits). (That being said, the Eagles belong on WIP, but that is another conversation entirely.)
WYSP's numbers outside of Howard's show were bigger than most other stations outside of Howard's show, because Howard's ratings were bigger here. A morning show can drive an entire station. Stations all over the country fell apart after he left and are now just a shadow of their former selves. However, very few of them fell as far as WYSP.
Also, the Eagles did not hurt the station's overall numbers (but the hours of pre and post game that they needed to run in order to make any money probably watered down any ratings benefits). (That being said, the Eagles belong on WIP, but that is another conversation entirely.)
I had access to the hourly arbitron numbers for most of Stern's last 2 years on the terrestrial radio. At that point I can back up what FTDS is saying. With a few rare exceptions, head to head, MMR beat YSP every slot after Howard during the day. Pierre's audience often doubled YSP's, right after Stern ended, (I forget who was on YSP after Howard). Couzin Ed usually was close to Razz, and then Jaxon. I liked Ed's show, especially when he would interview musicians. He was good at putting them over, and always did his research, asking good questions instead of the standard, dull questions that most talking heads do today.
it's kind of funny, MMR's morning show is carrying them right now as well. With 2 stations for competition MMR's post P & S numbers have somewhat declined. It will be very interesting to see how things stand in about 6 months once YSP brings back DJ's, and has time to iron out some kinks. Also, we will begin to see if RFF is a flash in the pan, or if it can sustain and build on the momentum that they have now.
For the record, I do not, or have not worked for MMR or YSP.
it's kind of funny, MMR's morning show is carrying them right now as well. With 2 stations for competition MMR's post P & S numbers have somewhat declined. It will be very interesting to see how things stand in about 6 months once YSP brings back DJ's, and has time to iron out some kinks. Also, we will begin to see if RFF is a flash in the pan, or if it can sustain and build on the momentum that they have now.
For the record, I do not, or have not worked for MMR or YSP.
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