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WYUS 930 La Exitosa to ESPN Delaware

Delmarva Broadcasting has flipped WYUS 930 AM and its translator 104.1 FM from Latin hits "La Exitosa" to "ESPN Delaware", don't know how sports will sell but seems like La Exitosa has been in a downfall since a long time.

http://www.espn930.com/
 
That must disappoint the not insignificant Latino population in Milford and Georgetown.

I considered WYUS to be part of Milford's identity (would sometimes listen to it on my way to the beach).

Was La Exitosa the only Latin station in LSD? I seem to imagine another still exists...

ixnay
 
There are actually two more Latin stations in that area, WKDB 95.3 Latin Hits "Maxima" in Laurel DE and WJWL 900 AM and translator 100.3 FM Regional Mexican "La Raza" Georgetown DE.

They are both owned by an Ecuadorian guy named Edwin Andrade.
 
There is only one sports talk station in that region, Fox Sports Radio from Salisbury,and according to the Radio Locator maps, doesn't cover Sussex and Kent County very well as its signal seems to be aimed south towards the lower part of Delmarva, whereas the maps show WYUS-AM covering both Kent and Sussex pretty well daytime. So Delmarva Broadcasting might be tapping into an under served demo that advertisers want, young males. SportsTalk does appeal to that group. WYUS is on both AM and translator on FM so the even the non-AM listener can possibly hear it. ESPN Radio just might be the ticket for an under performing AM station by providing a low cost way to make some do-re-mi, which is the name of the game. Interesting, Delmarva has strong ties to CBS Radio via WDEL-Wilmington and WXDE-Lewes. I'm surprised they didn't go to CBS Sports Radio on WYUS, but maybe ESPN Radio is less expensive.
 
What pxp sports does WYUS plan to carry? I don't see it listed as part of the Phils' or O's radio networks per the teams websites.* Maybe HS sports?

*Although the Birds' website still (indirectly) lists their 2015 radio network so maybe WYUS is joining that. Do the Orioles have a big (enough) following in LSD?

ixnay
 
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Good question Ixnay. Looks like the Eagles and Ravens are already on stations in LSD, WAFL for the Eagles, and WZBH for the Ravens. From what I see the only Delaware station airing the Phils is WDEL Wilmington and Wilmington's WWTX for the Orioles. So maybe the only games WYUS [ESPN Delaware] will carry are the network ESPN Radio games, nothing local, at this point. In other words, strictly from the bird.
 
How was La Exitosa "in a downfall for a long time"? Care to explain, broadcast guy, MikefromDE, or anyone?

Some people like to listen to stations to hear their TOH's. I remember when La Exitosa used "!WYUS! !Milford! !Dover! !Georgetown! !Lewes! !Rehoboth! !Seaford!" A TOH that could take your breath away IMO. IMO when they tweaked that TOH, that may have been when they jumped the shark.

ixnay
 
I think Broadcast Guy answered your question: "There are actually two more Latin stations in that area, WKDB 95.3 Latin Hits "Maxima" in Laurel DE and WJWL 900 AM and translator 100.3 FM Regional Mexican "La Raza" Georgetown DE."

Three Hispanic stations LSD [Lower Slower Delaware] and apparently WYUS was on the bottom of the pile ratings and possibly spot revenue wise. Or at least not doing well enough for Delmarva's management thus the change.

Was WYUS doing any live and local programming? If so, those employees cost money, ESPN Radio from the bird only needs an FM jock, from one of Delmarva's FM LSD stations all located in the same building, to occasionally go to the "AM station in a closet" and reboot the computer if it goes out to lunch. 1290 WWTX [Fox Sports Radio] and WILM [Premiere Radio during the day] have this happen to them sometimes during daytime parts. WDEL has had it happen at night when it too is on the bird.

Usually when the AM computer goes off line, a blinking light blinks in the FM studio across the hall [WSTW for WDEL] alerting the FM jock to go reboot AM station's computer. My experience is, they must not give it a high priority as WILM and WWTX can be broadcasting a beep beep beep sound from the satellite for 1/2 hour or more before the FM jock decides to go fix the problem. Try calling a station to let them know. It's not like the old days when you could call the lone person in the radio station and they'd answer the phone. AM just isn't the priority any longer for Clear Channel Delaware or Delmarva Broadcasting. FM is where they make their money and thus the effort.

WDEL daytime is live and local, with a pretty hefty staff of news folks, so for now Delmarva is able to make WDEL be financially viable during the dayparts [weekdays], but eventually that too will change, note their promote the heck out of their WDEL-FM 101.7 signal and barely mention 1150 AM. Got to go where the demo's the advertisers go to listen to the radio and it's not AM, but FM.
 
I also think WYUS was poorly managed, with only one guy doing everything, no music sense at all and a small signal that barely reached Sussex County during the day (where almost all latinos are) it was a no go against a full operational 5.3kW FM (WKDB) with live local programming from 6AM to 7PM and a 10.000W AM (WJWL) with Reg Mex.
 
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