WZAA separates from WCAA

[davideduardo]

As of this afternoon, WZAA is now La Que Buena with a regional Mexican format and Piolin en la Mañana.

 

[Osama]

As of this afternoon, WZAA is now La Que Buena with a regional Mexican format and Piolin en la Mañana.

Wonderful....

 

[JayD]

Does NYC have a sizeable Mexican population?

 

[fang39]

Does NYC have a sizeable Mexican population?

You're kidding, right?

 

[davideduardo]

Does NYC have a sizeable Mexican population?

It's possible that Mexican are the largest Spanish dominant group in NY now.

 

[mcmannors]

Does NYC have a sizeable Mexican population?

It's possible that Mexican are the largest Spanish dominant group in NY now.

If that's the case, why did only 92.7 change? They only cover a small part of the New York City market.

 

[davideduardo]

If that's the case, why did only 92.7 change? They only cover a small part of the New York City market.

Because no group is the majority, and the Mexican group, alone, is not as big as what can be obtained with two separate focuses. Remeber, Univision has Luis Jimenez for 2008.

 

[ouuc]

C'mon...Mexicans are the dominant Hispanic group in the NY Metro?

Did all the Puerto Ricans and other Caribbean Hispanics move somewhere else?

 

[davideduardo]

C'mon...Mexicans are the dominant Hispanic group in the NY Metro?

Did all the Puerto Ricans and other Caribbean Hispanics move somewhere else?

Note I mentioned "becoming" and "Spanish dominant in sales demos."

The Puerto Rican 25-54 is predominantly English dominant. The last year where outbound migration from the Island to the Northeast exceeded returnees was 1968. The Puerto Rican group is actally one of the smaller users of Spanish radio in sales demos.

The big groups are Dominican, Mexican and Grandcolombian (Ecuador, Colombia and Venezuela combined). Dominicans are the largest users of Spanish radio still, but not by much. Each group is estimated to be "around" a million persons, with the adults concentrated in sales demos.

 

[JayD]

Does NYC have a sizeable Mexican population?

You're kidding, right?

No im not. Ive lived in NYC all my life and ive noticed the influx of Mexicans the past 5-10 years but South Americans seem to be the ones immigrating more - Ecuador, Colombia, Venezuela.. and of course P.R. and D.R...

Not saying Mexicans arent sizable but I thought the other hispanic communities have a larger population here.

 

[islanddxer]

Smart move, 92.7's good signal in Nassau will pay off, we have alot of Mexicans that have moved here in the past 5-10 years. Places like Westbury, Hempstead, Freeport...all have a strong signal on 92.7.
92.7 gears more to Nassau county, where Mexicans dominate the latino market.
I think this station will do very well. I'd be shocked if the ratings don't jump.

 

[SmashTim]

I think Mexicans make up a larger % of Long Island's hispanic population than NYC's hispanic population.