Yes they are a CHR... A very nice station that isnt a Cookie Cutter CHR like so many other stations in the U.S.... I would actually like to see more stations like Zrock launch, but since they are a small company in a small market it isnt likely to happen. Sometimes these tiny markets like this often have the best sounding and most unique sounding CHR stations,,,, No one in a big market would try this unless they were the only CHR in town, and the Active-Alternative rock station was the big Money Maker in the target demo.