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WZLX plugs HD-2 into main station during Superbowl

E

Eli Polonsky

I don't know if anyone happened to flip by WZLX from sometime late afternoon to 10 PM Sunday during the Superbowl, but I was surprised to hear that they simply plugged their HD-2 jockless, commercial-free, automated "Lost Classics & Deep Tracks" program into their main station and let it run on the regular airwaves for 5 (?) hours.

The only clue that someone was home was a recorded legal WZLX/WZLX HD-1 ID was run superimposed on top of the automated program (during an instrumental song intro) near the tops of the hours.

I wonder why they did that? I happen to enjoy WZLX HD-2 and often listen to it in the background on my HD tuner at home, but I would think a lot of the music would be obscure enough to turn off many regular listeners of their main station, and no commercials... I guess they figured all the sponsors (and perhaps listeners) went over to sister station WBCN for the game.

I wonder if we'll hear WZLX HD-2 plugged into the main station again in the future?
 
Oh I'm sure it had something to do with the fact that most of the listening audience was tuned into BCN anyways so the people who didn't want to listen to the football game had something different to listen to other than the normal weekend block sets, Why not highlight the HD2 channel? maybe it will inspire some regular listeners to go out and purchase one of those god forsaken pieces of crap radios from radio shack.
 
TravisWMLN said:
maybe it will inspire some regular listeners to go out and purchase one of those god forsaken pieces of crap radios from radio shack.
Click to expand...

At least I didn't get mine at Radio Shack, and it's not one of those little bookshelf radios. It's a tuner made by Sangean which plugs into my regular stereo, which is a behemoth Sansui from the '80s, so it sounds good. I got it at You-Do-It Electronics in Needham (an independent store, not a chain).
 
WZLX HD-2 has an amazing mix of music.
I wish they would have it on the HD-1 during all the low rated day parts
 
Norm Rosen said:
WZLX HD-2 has an amazing mix of music.
I wish they would have it on the HD-1 during all the low rated day parts
Click to expand...

It's a lot like what I've been playing for years on my Tuesday edition of WMBR's "Lost & Found" deep '60s/'70s show (which I now share alternating bi-weekly with Larry Miller of the old WCOZ in the '70s, who was an "FM underground radio" AOR pioneer at KMPX San Francisco in 1967).

Because of WZLX HD-2, I can't say that I'm playing music no longer heard on commercial rock radio anymore. I have to specify that I'm playing music that's no longer heard on regular ANALOG commercial rock radio.
 
Eli Polonsky said:
Norm Rosen said:
WZLX HD-2 has an amazing mix of music.
I wish they would have it on the HD-1 during all the low rated day parts
Click to expand...

It's a lot like what I've been playing for years on my Tuesday edition of WMBR's "Lost & Found" deep '60s/'70s show (which I now share alternating bi-weekly with Larry Miller of the old WCOZ in the '70s, who was an "FM underground radio" AOR pioneer at KMPX San Francisco in 1967).

Because of WZLX HD-2, I can't say that I'm playing music no longer heard on commercial rock radio anymore. I have to specify that I'm playing music that's no longer heard on regular ANALOG commercial rock radio.
Click to expand...

do any HD channels have commercials? I didn't think they did....so I guess you're still safe
 
TravisWMLN said:
Eli Polonsky said:
It's a lot like what I've been playing for years on my Tuesday edition of WMBR's "Lost & Found" deep '60s/'70s show (which I now share alternating bi-weekly with Larry Miller of the old WCOZ in the '70s, who was an "FM underground radio" AOR pioneer at KMPX San Francisco in 1967).

Because of WZLX HD-2, I can't say that I'm playing music no longer heard on commercial rock radio anymore. I have to specify that I'm playing music that's no longer heard on regular ANALOG commercial rock radio.
Click to expand...

do any HD channels have commercials? I didn't think they did....so I guess you're still safe
Click to expand...

I thought I read somewhere that the non-commercial "trial" period is over for HD-2's, and the FCC says they now can air commercials... I may be wrong... but I'd guess that so few people are listening to HD-2's so far that sponsors aren't yet interested, and stations don't want to pay for extra sales work to try to sell them yet either...

I just heard an EAS test go out over WZLX HD-2. I didn't know that HD-2 channels participated in EAS, but I guess they should have the same potential to "inform people in case of an emergency" as an analog or HD-1 station. It's the first time I heard one on an HD-2, though.
 
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