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WZLX Updates its Playlist

J

Jacko

I've noticed the past couple of days that WZLX has updated its playlist to incorporate more '90s tracks from Nirvana, Metallica, Stone Temple Pilots, Pearl Jam, and others. We knew it was a matter of time, and to be honest, it sounds refreshing that they've finally taken this step. What are our thoughts?

And congrats to 'ZLX for winning the Marconi Rock Station of the Year.

Jacko
 
Smart move. 1990 was 23 years ago. If you were 25-49 then, you're at the top, or even out, of the money demo. If you were 18-34, you're in the upper 1/3. With a musical center of about 1996, you're hitting your target fairly accurately. Artists like REO, Fleetwood Mac, and Van Morrison yield diminishing returns for those under 50. There's more to it than that, but why giveaway the milk for free? :)
 
Similarly in June of last yr CBS pulled the plug on 103.3 as "Greatest Hits of 60s/70s/80s" and I noted I heard them play Wanna Hold Your Hand on the day before the switch; "if you were 12 when that came out" you were, in 2012, about 60...yes much of what they were playing was a bit more recent but even early 80s tunes were about 30 years old...Was an "oldies" station in the 70s playing music of the 40s...or 30s?
Mid to late 50s, maybe, but "oldies on WROR" wasn't quite playing Benny Goodman at the time.

bostonradio.org entry for WBZ-FM, then WROR 98.5:
>>Throughout the 1970s, WROR programmed oldies under a variety of different monikers, like “Solid Gold Rock & Roll”, “Nostalgia 98.5”, and “Golden Great 98”. On Saturday nights, WROR ran “The Wolfman Jack Show”... Indeed, after American Graffiti, oldies had a large enough audience to sustain several successful stations.
http://bostonradio.org/stations/1901
 
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