ok, here's a story from 88 or 89. Kent Compton was one of the jocks at Z-93...this is when they were AC. For a summer promotion, they were giving away a souped up Camaro..20k car back in those days...pretty nice for a station in Dillon, SC. The station was owned by the infamous Ellek Seymour, owner of Resort Broadcasting. Anyone who worked there still refers to it as Last Resort Broadcasting. Seymour would not only dark this 100k fm, but also the freaking flagship station of the Baltimore Orioles, a legendary station. His ownership is where most of the best stories come from.
He was a shady and scary guy. So the station had spent the summer giving away 93 keys. On the chosen date, probably Labor Day weekend, all the key winners met at a hotel in Myrtle Beach. Everyone got a chance to start the car with their key...whoever did, won the car. The contest was rigged of course...everyone drew a number, and the winning key was under 72 or 73...the GM was bragging while telling me this..he was excited about how it would be very dramatic and be a big event. We didn't know who would win, but we knew the first 70 weren't going to start the car.
So Kent is doing his big show, live remote, the car is parked by the pool, and it's a huge event...93 winners with friends and family all crowed around. So, somewhere around 56, the car starts. Kent didn't know the number that was supposed to win, so he carries on, telling everyone to cheer. I look over at the GM...his name was Mark, can't remember his last name...and he's got this crazy look on his face like..."what went wrong". No biggie, doesn't matter, until the person turns the car off.
Kent runs up to the person in the car and says..."NO NO, turn it on, rev it up!!!!!!" and that is where the problem started.
The key wouldn't start the car again. It was one of those weird things where the previous key had lifted just enough tumblers or whatever in the ignition, and when the second key went in, it started. But after being turned off, the lock reset, and the car wouldn't start. Now the crowd starts mumbling and the station staff are pissing their pants, and some genius says well let's continue with the other keys and see if any start it. Of course the GM knows that one is going to.
So sure enough, at 72, the car starts up. Kent tells the guy to turn the car off and start it again. It does. So Kent says this guy is the winner.
But the first winner says, hey, the rules stated if the key starts the car, they win it, and sure enough, her key did in fact start the car...at least once. There was no rule about how many times!
The crowd is growing angry, the GM's head is looking like it's going to explode, and Kent is tap dancing.
Seymour wasn't there, but his wife was...she and the GM go around behind a building to talk about what to do. To kill time, Kent announces "we're going to have a key-off!" He brings both winners back up and lets them try again. Of course, one key starts the car, the other doesn't, but it doesn't really solve the problem.
Finally, the GM, his face white as a ghost, emerges and goes to Kent, who announces "Both will get a new car!" The crowd cheers, and everyone is happy.
Until the next week, when the winner who's key doesn't start the Camero, finds out she's getting an 8000 dollar Chevy Malibu, or something of that nature. That's when the lawyers got involved.
And none of that would have happened if Kent hadn't told the first winner to start the car again.
Amazingly, Ellek didn't fire anyone involved in that incident for a few months. But everyone involved eventually got the ax, including his wife, who he divorced.