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WZUM 1590

Looks like this kind of stuff might be the current point of emphasis for field agents.... I read about them citing Birach's two stations in Michigan for having no employees whatsoever in the buildings while people were there doing brokered shows.

Birach also owns 540 here, although I think the station operates from Ardmore Blvd.... (on a side note, how do local Radio Disney affiliates make any money? My son loves it, but we listen to it via Sirius...)
 
Well, you have to market it properly. Kids today have more buying power than we did. They buy CD's, DVD's, clothing, cosmetics, fast food, computers and accessories. Those who do listen have parents that are actively engaged in their children's lives and especially what they're listening to. And while they may not be full-time listeners, those ads catch the ears of parents who may be checking in on their kid.

Not only that, but you can fully automate it with virtually no overhead.
 
I know several moms who play Radio Disney in the car because they feel comfortable that the content has been rendered "safe" for their grade schoolers and tweens. Whether any of those kids would ever go and seek it out themselves on an AM radio dial though I think is highly debatable.
 
They have listeners (my son and I listen every day on the way to & from school, it's really not bad). Do they have advertisers?
 
Parttimer said:
Looks like this kind of stuff might be the current point of emphasis for field agents.... I read about them citing Birach's two stations in Michigan for having no employees whatsoever in the buildings while people were there doing brokered shows.

Birach also owns 540 here, although I think the station operates from Ardmore Blvd.... (on a side note, how do local Radio Disney affiliates make any money? My son loves it, but we listen to it via Sirius...)
Click to expand...
Birach Owns WVAB 1550 Va. Beach ,Va. The Tower was Knocked down by Vandels, Birach was running the Station on an STA of 6 Watts from a short Antenna. But The Former Owner Complained to VA. Beach Local Gov. And they Shut WVAB Down.
 
I'd agree about WZUM being toast, but there's more than one hand holding that piece of bread. This was in the McKeesport Daily News July 26 ...

Just over a year after Sovereign City Radio Services filed notice with the Federal Communications Commission of its sale of WZUM to Believe & Achieve Family and Educational Center, AM 1590 is less than a year from extinction.
An FCC notice of apparent liability was issued Jan. 7. WZUM then went silent in February. And on March 22 the clock officially began on the year Believe & Achieve has to get WZUM back on the air, lest the license expire permanently.
The FCC cited WZUM’s failure to monitor two Emergency Alert System sources and log EAS tests — problems dating back to Sovereign City owner­ship. It also cited WZUM’s inability to operate within licensed guidelines.
The FCC said a September 2009 field measurement showed a direc­tional signal far stronger than allowed — and quoted an engineer as saying signals hadn’t been verified in two years, or before Sovereign City’s take­over of WZUM from Starboard Media to cover obligations to Sovereign owner and Starboard co-founder Mark C. Follett.
A Sept. 14, 2009, broadcast includ­ed an identification for a Virginia station WZUM was retransmitting; and WZUM staffers were not able to remotely control AM 1590’s transmit­ter .
Believe and Achieve seems in no position to correct the situation. It’s been learned the Virginia-based broadcaster was padlocked both out of studios along Buttermilk Hollow Road in West Mifflin and from the transmitter site in Crafton.
####
By the way, I don't believe the FCC wants WZUM off the air any more than it wants any other station to go silent. However, with this much going for it, anyone interested in saving it would have to come up with far more money that it would be worth.
 
KeyTimes950 said:
By the way, I don't believe the FCC wants WZUM off the air any more than it wants any other station to go silent. However, with this much going for it, anyone interested in saving it would have to come up with far more money that it would be worth.
Click to expand...

Unless some rich guy comes along who wants to run a radio station as a hobby, or some religious group wants to operate it as a "ministry" with no concern about profit, can anyone explain why anyone would want to attempt bringing WZUM back from the dead?

Don't get me wrong. I used to listen to "Underground Explosion" way back when. But that was then and this is now.
 
ahh.......you're thinking the folks who own WAOB might take it over and run with
an all-Latin format?
 
I appreciate your sense of humor. Actually, I think WAOB runs its full share of Latin, albeit the sort spoken some 1,500 years ago not the derivatives some of our neighbors speak today ... which does include English, by the way.
 
WZUM could always go all-Latino, for the five Spanish-speaking listeners who live in the market. (Okay, I'm exaggerating, but not by much.)

C.
 
cingram said:
WZUM could always go all-Latino, for the five Spanish-speaking listeners who live in the market. (Okay, I'm exaggerating, but not by much.)

C.
Click to expand...

They could listen to it while reading those 2 pages in Spanish in the City Paper (that always include a giant honking PNC ad).
 
cingram said:
WZUM could always go all-Latino, for the five Spanish-speaking listeners who live in the market. (Okay, I'm exaggerating, but not by much.)

C.
Click to expand...

Been to Beechview lately? Or Wexford, for that matter? Putting a Spanish language format on 660 and/or 1590 would at least give them a reason to turn on the transmitter everyday.
 
cingram said:
WZUM could always go all-Latino, for the five Spanish-speaking listeners who live in the market. (Okay, I'm exaggerating, but not by much.)

C.
Click to expand...

You are correct about "not by much", but supposedly it is growing. Getting used to a large Spanish speaking population (not to mention an even larger Korean population) here in Atlanta took a few days. The issue of Spanish language programming has been discussed on the Atlanta board a bit. It's not the easy, no-brainer that many people think it is. There are almost as many different genres of Spanish language music as there are of English (and Ebonics) language music genres. Just because there might enough Spanish speaking people in an area to constitute a profitable segment, if you play any one kind of Spanish music, you won't capture a majority of the market. And if you try to be all things to all Spanish speaking people, you won't attract anyone.
 
Talk_Dude said:
There are almost as many different genres of Spanish language music as there are of English (and Ebonics) language music genres. Just because there might enough Spanish speaking people in an area to constitute a profitable segment, if you play any one kind of Spanish music, you won't capture a majority of the market. And if you try to be all things to all Spanish speaking people, you won't attract anyone.
Click to expand...

This is very true. The Hispanic population in the Pittsburgh metro has just grown large enough to be recognized
by Arbitron. I believe it's 0.8 percent.

C.
 
Check out the new Mexican grocery on Brookline Blvd. some weekend afternoon.
They put out a taco stand on the front sidewalk and draw HUGE crowds. Not all
of them Hispanic but many more than you typically think would live in Pittsburgh.

My preferred plan for 1590 though is for Bobby Mo to acquire it and to also
file an app for the recently vacated 88.1 from Bethany.

FM88.1/AM1590, The Big Mo
 
FreddyE1977 said:
Check out the new Mexican grocery on Brookline Blvd. some weekend afternoon.
They put out a taco stand on the front sidewalk and draw HUGE crowds. Not all
of them Hispanic but many more than you typically think would live in Pittsburgh.

My preferred plan for 1590 though is for Bobby Mo to acquire it and to also
file an app for the recently vacated 88.1 from Bethany.

FM88.1/AM1590, The Big Mo
Click to expand...

Robert Morris could not put a station on 88.1 unless WRCT relocates from 88.3.
 
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