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WZZK-FM and country...when did it begin?

I've been researching WZZK-FM's history the past few days, trying to determine when the station dropped its progressive rock format and changed to country music. I've seen various years mentioned when this took place...1976, 1977, and 1978. I do remember reading in various places (and my dad used to tell me, too) that WZZK's predecessor, WJLN, was a simulcast of WJLD-AM but began to offer progressive rock at nights sometime in the early 70's. And I've also heard that the station was a full-fledged progressive rock station too once the WZZK calls were put into place...and the country version of WZZK did not occur until later.

Here's where I'm having difficulty in putting the pieces of the puzzle together. I went on the FCCdata.org and pulled up WZZK-FM's history card. It appears that the station changed its call sign from WJLN to WZZK on 1/1/74. So presumably, this would have been around the time the station went entirely to a progressive rock format (unless the station was already airing a full-time progressive format prior to the call sign change/when it was still WJLN). I also checked the 1975 Broadcast Yearbook and in that edition, 104.7 FM is listed as WZZK and the format is country, progressive. Granted, those books did contain errors from time to time, but it appears the call sign being listed as WZZK coincides with the info I found on WZZK=FM's history card at the FCC, as the books' information is typically gathered during the preceding year and is included once the books are published.


If WZZK was indeed airing a country/progressive format in 1975 (with that particular info possibly gathered from late 1974)...as far as what the Broadcast Yearbook details...exactly how long would have WZZK's progressive rock format been in place if the station's call sign change did not occur until the beginning of 1974 (1/1/74)? A few months? .
 
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I don’t have the exact date but believe it would be early 1975 or late 1974. WZZK is listed as a sponsor of the Buck Owens Show in a newspaper ad from February 1975.

Radio and Records mentions in a July 1975 issue that in the April/May Arbitron ratings, Country WZZK improves from a .5 in the Oct/Nov 1974 report to a 4.0. That would seem to indicate a format change improved the ratings.

Also in September 1974, WZZK is listed as a station carrying The Rolling Stones special on the King Biscuit Flower Hour.

So looks like the country format started sometime between 9/74 and 2/75.
 
I don’t have the exact date but believe it would be early 1975 or late 1974. WZZK is listed as a sponsor of the Buck Owens Show in a newspaper ad from February 1975.

Radio and Records mentions in a July 1975 issue that in the April/May Arbitron ratings, Country WZZK improves from a .5 in the Oct/Nov 1974 report to a 4.0. That would seem to indicate a format change improved the ratings.

Also in September 1974, WZZK is listed as a station carrying The Rolling Stones special on the King Biscuit Flower Hour.

So looks like the country format started sometime between 9/74 and 2/75.
Interesting. The wikipedia article for WZZK-FM states WZZK abandoned its progressive rock format a year following the debut of similarly-programmed WVOK-FM in 1977 (I have seen a December, 1976 date that K-99 debuted). Given the info you provided above, that would disprove the idea that WVOK-FM's debut influenced WZZK's change to country, as WZZK would have already been offering a country format prior to the end of 1976.

 
My first recollection of WZZK as a progressive rock station was at, of all places, church camp (!) in the summer of 1974. Someone (I'm sure it wasn't our youth director) had tuned a radio to them. Being a fan of WSGN and WERC, I wasn't that impressed with it.
 
My first recollection of WZZK as a progressive rock station was at, of all places, church camp (!) in the summer of 1974. Someone (I'm sure it wasn't our youth director) had tuned a radio to them. Being a fan of WSGN and WERC, I wasn't that impressed with it.
Do you mean WERC AM or the FM? (around '72-73' I was PD of both).
 
Using www.newspapers.com, I've done some casual research on many of the Birmingham radio and TV stations. I haven't seen a lot of news articles or ads from WZZK prior to '78 or '79. Granted, they have archives only from the Post-Herald after 1963, and for the most part, that paper was the poor cousin of Birmingham print journalism.
 
I listened to AM, mainly because the only FM radio in our house was the stereo in the den that my mom had tuned to WQEZ. :)
Doug Layton in the morning was wonderful to work with. Had Jan Jeffries in afternoons, and he went on to be national PD of Cumulus. Jesse Champion in the newsroom, too. Neal Miller at night (He was Sergeant Jack on TV).
 
Was it still a 3 way AM top 40 race in 1973? WERC, WSGN and WVOK.

I know WVOK was a day timer, but seems like I’ve read or heard that they were still very competitive.
 
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