X 103 reimaged Thursday. The station is now Alt 103.3. This ends its 20+ year reign as an active rock-leaning alternative station to become straight up alternative (a la Radio 104.5 in Philly and The Project in Cincinnati). They will also be changing calls to WOLT. The air staff also remains in place.
I thought the X did a great job toggling the line between active and alternative rock and had respectable ratings. It will be interesting to see if Indy embraces the new sound.
I thought the X did a great job toggling the line between active and alternative rock and had respectable ratings. It will be interesting to see if Indy embraces the new sound.