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XEABC/Mexico City to Classic Hits
- Thread starter Huff
- Start date
Listening to VOX 760 on the Simple Radio app. It appears to be a mix of English and Spanish language hits. I wouldn't call it Classic hits, as they played 2017's DJ Snake 'A Different Way', and 2010's Travie McCoy's 'Billionaire' (unedited).
They now seem to be focused on the year 1996, judging by the last five songs, NSYNC, Alejandra Guzman, and others.
They now seem to be focused on the year 1996, judging by the last five songs, NSYNC, Alejandra Guzman, and others.
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Remember, the definition of Classic Hits in Latin America is very different. Those countries have a much younger average population age, younger marriages with children, and ad agency targets aim much younger as a result.
So thinking of 90's to the 10's for a classic hits station is not unusual.
Also, the American obsession with dividing things into decades is far less pronounced to the extent that the concept is not a good marketing tool (despite being tried on some occasions).
It's interesting how many AM's are still on the air in the CDMX, even without much of an audience for it.
No comment... the only thing I know is that the management will be by Radiopolis with the "Affiliate" type operation, therefore, it will be within the advertising packages of the other Radiopolis stations.
The Mexico City market is amazing. So many stations are on the air thanks to Mexico authorizing both AM and FM stations to operate closer on the dial than U.S. markets.
Also the Mexico City market has nearly a million people more than NYC. It's the largest metropolitan area in North America.
Do you happen to know how many 'Vox' affiliates there are in Mexico?
Radio listening in Mexico City, across both the Amplitude Modulation (AM) and Frequency Modulation (FM) bands, reached a combined total of 62,405,598 listeners during the first half of 2025.
This figure represents an overall decline of 2.22% compared with the same period in 2024, when 63,828,129 listeners were reached, all within the Valley of Mexico market.
The decline in total listeners was even more pronounced for AM radio stations and for non-commercial radio, including public, indigenous, and community-based broadcasters. During the period, AM radio lost 11.37% of its audience, while public and social radio experienced a sharper decline of 25.25%, considering both AM and FM outlets.
It is still too early to determine the exact reasons behind the overall 2.22% decline in radio listening during the first half of the year, and particularly the 11.37% drop in AM radio. Possible contributing factors include the weak economic performance during the first half of 2025 or other seasonal influences.
Data from audience measurement firm INRA also indicate that radio as a whole lost momentum among listeners under 18 years of age, while becoming more concentrated among the economically active population, a segment in which it even showed growth.
In absolute terms, the AM band lost 1,241,270 listeners between the first half of 2024 and the first half of 2025, declining from 10,916,438 to 9,675,168 people reached.
As a result, AM radio’s share of total radio listening in Mexico City has now fallen to 15.5%, with the remainder belonging to FM. One year earlier, AM’s share stood at 17.1%.
Non-commercial radio, including public, indigenous, and social broadcasters, lost 1,321,517 listeners during the first half of 2025, a decline equivalent to 25.25% of its own audience base.
During the first half of 2024, INRA recorded 16 stations of this type in Mexico City, with a combined audience of 5,232,855 listeners. One year later, the figure dropped to 3,911,338 people reached, with only 15 stations operating during the semester, as one station went off the air in the second half of 2024.
It is not yet clear whether the downturn in public radio is due to insufficient operating resources, programming changes, or audience preference shifts toward other types of content. Records show that “TropicalĂsima” was the only station to post double-digit audience growth, while Radio Ibero saw a 5.42% decline, making it the station with the smallest loss. All other stations experienced notable double-digit declines.
In contrast, the FM band moved in the opposite direction, particularly within the music and entertainment radio segment, followed by news and talk radio.
Music and entertainment radio delivered a surprise during the semester by bringing together, for the first time, 10 stations each reaching more than half a million listeners per month, compared with only eight such stations one year earlier.
Together, these ten stations reached 33,578,157 listeners during the semester, representing a 20% increase compared with the first half of 2024. Stereo Joya, Alfa 91.3, La Mejor, and Los 40 led the segment, followed by Ke-Buena, La Z, Exa FM, Amor, Mix 106.5, and Radio Disney.
Talk and news radio reached 17,809,851 listeners throughout the first half of 2025, with Grupo Radio FĂłrmula leading the segment through its stations, which together reached 6,596,128 listeners. Other top-performing broadcasters included W Radio, Imagen Radio, Heraldo Radio, 88.9 Noticias, Stereo Cien, and MVS Noticias.
Nicolás Lucas-Bartolo