> > Actually, it is both. It comes out of Mexico and is
> targeted
> > at both audiences, per the PRISA folks. It is, in fact, a
> > joint production of PRISA and Grupo Televisa.
> >
> > Serving Hispanics is a trans national thing, as the
> langauge
> > is the same. The second you go to English, you cease to
> > serve Tijuana.
> >
> > Tijuana, in fact, is in one of the "Californias" too.
>
> Look at what Victor Diaz did with Califormula! Much of his
> success was that he served both markets. There was plenty of
> billing to go around with offices on both sides of the
> border. Look at other radio groups following the same
> road...serving San Diego AND Tijuana. Even the TV stations
> are doing the same thing.
>
> Another thing we always seem to forget is that much of the
> Tijuana population is bilingual. Sooo.....the second you go
> to English, you just reach into your mind for the other
> language.
However, the San Diego english statons, except for 93.3, 98.9 and Jammin'Z 90, barely show or do not show at all in TJ ratings. There is close to zero listening to English except those three stations one of which is from Tijuana anyway)
> >
>