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XETRA-AM 690 to Espanol

The official change is about a month away ....perhaps as early as mid-September.<P ID="signature">______________
+--
Chris
SDRadio.net</P>
 
> The official change is about a month away ....perhaps as
> early as mid-September.

Well that "STINKS"! I knew they were a moving target and heard
it was gonna be after first of the year, moved from Sept. Fabulous
690 is such a pleasure to listen too and now it's gonna be a wasted
flame thrower. Are you sure?
>
 
> > The official change is about a month away ....perhaps as
> > early as mid-September.
>
> Well that "STINKS"! I knew they were a moving target and
> heard
> it was gonna be after first of the year, moved from Sept.
> Fabulous
> 690 is such a pleasure to listen too and now it's gonna be a
> wasted
> flame thrower. Are you sure?

The date is still a bit uncertain, but it is definite that it will convert to Spanish under Grupo PRISA from Spain to do a Spanish talk format for SoCal, which is a pretty good use for the faciltity... even though there are 2 other 50 kw Spanish talkers in the area.
 
> to do a Spanish talk format for SoCal, which is a pretty good
> use for the faciltity...

WHAT !!??!!??!!??!!

Why David, I thought 690 was licensed to serve Tijuana and/or Rosarito as we all have been reminded by you ad infinitum about that OTHER FM station which is licensed to serve TJ!!!
Can you say hypocrite boys and girls??
 
> > to do a Spanish talk format for SoCal, which is a pretty
> good
> > use for the faciltity...
>
> WHAT !!??!!??!!??!!
>
> Why David, I thought 690 was licensed to serve Tijuana
> and/or Rosarito as we all have been reminded by you ad
> infinitum about that OTHER FM station which is licensed to
> serve TJ!!!
> Can you say hypocrite boys and girls??
>
don't make me turn this car around...<P ID="signature">______________
you're not a lawyer, are you?</P>
 
> > to do a Spanish talk format for SoCal, which is a pretty
> good
> > use for the faciltity...
>
> WHAT !!??!!??!!??!!
>
> Why David, I thought 690 was licensed to serve Tijuana
> and/or Rosarito as we all have been reminded by you ad
> infinitum about that OTHER FM station which is licensed to
> serve TJ!!!
> Can you say hypocrite boys and girls??

Actually, it is both. It comes out of Mexico and is targeted at both audiences, per the PRISA folks. It is, in fact, a joint production of PRISA and Grupo Televisa.

Serving Hispanics is a trans national thing, as the langauge is the same. The second you go to English, you cease to serve Tijuana.

Tijuana, in fact, is in one of the "Californias" too.
 
Yeah right. Let see: XTRA-AM at it's height as a Sports
Talker was billing 10-12 million a year. It took Clear
Channel to screw that up.

On the other...very hypocritical. But what's new. One
of the California's, unfortunately 40% of the population
of Baja Ca wants to live in this California.



> > > to do a Spanish talk format for SoCal, which is a pretty
>
> > good
> > > use for the faciltity...
> >
> > WHAT !!??!!??!!??!!
> >
> > Why David, I thought 690 was licensed to serve Tijuana
> > and/or Rosarito as we all have been reminded by you ad
> > infinitum about that OTHER FM station which is licensed to
>
> > serve TJ!!!
> > Can you say hypocrite boys and girls??
> >
> don't make me turn this car around...
>
 
> Yeah right. Let see: XTRA-AM at it's height as a Sports
> Talker was billing 10-12 million a year. It took Clear
> Channel to screw that up.
>
> On the other...very hypocritical. But what's new. One
> of the California's, unfortunately 40% of the population
> of Baja Ca wants to live in this California.
>
>
> Don't you mean 65%????? Or more?



> > > > to do a Spanish talk format for SoCal, which is a
> pretty
> >
> > > good
> > > > use for the faciltity...
> > >
> > > WHAT !!??!!??!!??!!
> > >
> > > Why David, I thought 690 was licensed to serve Tijuana
> > > and/or Rosarito as we all have been reminded by you ad
> > > infinitum about that OTHER FM station which is licensed
> to
> >
> > > serve TJ!!!
> > > Can you say hypocrite boys and girls??
> > >
> > don't make me turn this car around...
> >
>
 
> Yeah right. Let see: XTRA-AM at it's height as a Sports
> Talker was billing 10-12 million a year. It took Clear
> Channel to screw that up.
>
> On the other...very hypocritical. But what's new. One
> of the California's, unfortunately 40% of the population
> of Baja Ca wants to live in this California.

Actually, it does not. Migration form Baja itself to the US is relatively low. when one looks at states of origin of Hispanics living in the US, Baja N&S underindex by about 70%. This is in no small part due to the fact that northern Mexico has a much richer economy than the rural areas of central the mid-Pacific areas, where the bulk of immigrants come from.

(If you are referring to the Pew study, it is horribly and incredibly flawed, and not representative of reality...)

And, back to the pint.... a station in Spanish right on the border doing talk for both Californias would be a unique and interesting opportunity, in that the XETRA signal area covers about an equal number of Hispanics on each side of the border.
 
> > Yeah right. Let see: XTRA-AM at it's height as a Sports
> > Talker was billing 10-12 million a year. It took Clear
> > Channel to screw that up.
> >
> > On the other...very hypocritical. But what's new. One
> > of the California's, unfortunately 40% of the population
> > of Baja Ca wants to live in this California.
> >
> >
> > Don't you mean 65%????? Or more?

More like 6.5%.
 
> Actually, it is both. It comes out of Mexico and is targeted
> at both audiences, per the PRISA folks. It is, in fact, a
> joint production of PRISA and Grupo Televisa.
>
> Serving Hispanics is a trans national thing, as the langauge
> is the same. The second you go to English, you cease to
> serve Tijuana.
>
> Tijuana, in fact, is in one of the "Californias" too.

Look at what Victor Diaz did with Califormula! Much of his success was that he served both markets. There was plenty of billing to go around with offices on both sides of the border. Look at other radio groups following the same road...serving San Diego AND Tijuana. Even the TV stations are doing the same thing.

Another thing we always seem to forget is that much of the Tijuana population is bilingual. Sooo.....the second you go to English, you just reach into your mind for the other language.
>
<P ID="signature">______________
Shadow Lady</P>
 
> > Actually, it is both. It comes out of Mexico and is
> targeted
> > at both audiences, per the PRISA folks. It is, in fact, a
> > joint production of PRISA and Grupo Televisa.
> >
> > Serving Hispanics is a trans national thing, as the
> langauge
> > is the same. The second you go to English, you cease to
> > serve Tijuana.
> >
> > Tijuana, in fact, is in one of the "Californias" too.
>
> Look at what Victor Diaz did with Califormula! Much of his
> success was that he served both markets. There was plenty of
> billing to go around with offices on both sides of the
> border. Look at other radio groups following the same
> road...serving San Diego AND Tijuana. Even the TV stations
> are doing the same thing.
>
> Another thing we always seem to forget is that much of the
> Tijuana population is bilingual. Sooo.....the second you go
> to English, you just reach into your mind for the other
> language.

However, the San Diego english statons, except for 93.3, 98.9 and Jammin'Z 90, barely show or do not show at all in TJ ratings. There is close to zero listening to English except those three stations one of which is from Tijuana anyway)
> >
>
 
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