> Boy... it's been a LOOOOOOOOOOOOOOOOOOONG time since 690 was
> in Spanish.
>
> Lift one more glass to the ghost of Wolfman Jack before it
> goes away, folks.
>
> - Doc
>
> > XETRA's cross-border permit [studios in U.S. and
> transmitter
> > in Mexico] was approved by the FCC today. The English
> format
> > is expected to go away very soon. A link to the approval
> > from
http://SDRadio.net
> >
>
I would guess at least fifty years in English for 690.
I first recall 690 as an english speaking station in 1955-6 when I was eleven years old.
The Mighty 690 - first in my memory as XEAC, then as "Xciting XEAK" stoked the fires of my on going love affair with radio.
Everyone listened, a walk on the beach was filled with the sounds of 690 pouring forth from countless Zenith Trans-Oceanic's with the giant batteries, then from the first Zenith Royal Commando 6 transister radios. We marvelled at those little radios.
Wherever we went, from California to Idaho to lower Alaska, 690 was there to my dad's consternation. Rock-n-roll was not his cup of tea.
It was a magical radio station for sure.
It's interesting how a big sophisticated company could screw up a sure thing so badly that they end up with their sports coverage on 570 KLAC to a close to zero audience, the whole audience has moved over to XPRS, giving it, probably the best ratings it ever had, even in the Wolfman days.
Changing Xtra sports from essentially a San Diego/ Southern California sports station to an LA centered broadcast was such an obvious mistake. The CC folks apparently never recognized the historical San Diego antipathy towards everything LA.
Xtra Sports was reputed to have been a big money maker. Now XPRS gets the loot and is carrying almost the exact rating number that XETRA had for years before CC changed it.
It seems bigger is not always better.
Rickity