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XHGLX 91.7 FM Format Change?

e-dawg said:
Did XHGLX 91.7 fm change formats back to EXA-FM from Diego-FM? If so, why?

Apparently MVS, the owner, has closed its SD sales office. Along with that comes a return to the format that MVS has in every other market they are in, as well as countries from Guatemala to Ecuador. Exa is their flagship, but it never did well in SD. It does, however, do very well in Tijuana in the ratings there and adds numbers to the MVS national sales of Exa.

Tijuana is a city of nearly 2 million, and it's not in a deep recession. MVS probably thinks there is more revenue there than in SD.
 
Re: More on MVS Changes

DavidEduardo said:
Did XHGLX 91.7 fm change formats back to EXA-FM from Diego-FM? If so, why?

Apparently MVS, the owner, has closed its SD sales office. Along with that comes a return to the format that MVS has in every other market they are in, as well as countries from Guatemala to Ecuador. Exa is their flagship, but it never did well in SD. It does, however, do very well in Tijuana in the ratings there and adds numbers to the MVS national sales of Exa.

Exa returned to the traditional 91.7 frequency, and the Mexican adult hits fomat, Diego, moved to the former home of La Mejor - San Diego, while the Tijuana La Mejor at 97.7 continues for the market in Mexico. So now there is Exa, one La Mejor instead of two and Diego on the better frequency.
 
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