Xumo, a free ad-supported streaming service, has finally filled an important hole in its device compatibility list with this week’s launch on Apple TV.
The service, which was acquired last year by Comcast, said the addition of Apple TV means it now reaches 100% of the most popular streaming devices in the U.S.
At the same time as the Apple TV launch, Xumo is also releasing a series of AVOD exclusive movie titles from Magnolia. “In the Fade” (streaming through 7/10), “Tomato Red” (available through 6/10) and “Please Stand By” (streaming through 7/31) will all join the service’s existing film and series library.
“According to Comscore’s most recent State of OTT report, more than 30 percent of American’s stream video via internet connected televisions,” said Chris Hall, senior vice president of product at Xumo. “As streaming audiences grow, Xumo’s 200+ diverse, free and popular channels are more widely accessible than ever, across all of the devices that people use the most. With this level of distribution, we are continuing to deliver in-demand content to tens of millions.”
