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Y-100.7 Miami - Down To Its Lowest Ratings Ever???

Whats's up in Miami? Why is Y-100.7 struggling so badly in the ratings? It's sunk below the 3 shares before, but I don't remember them ever ending up this low.
 
> Whats's up in Miami? Why is Y-100.7 struggling so badly in
> the ratings? It's sunk below the 3 shares before, but I
> don't remember them ever ending up this low.
>
Same with KBKS Seattle. They're been dipping for the past several books and hut below 3 shares for the first time in awhile.


my guess:

CHR sucks these days.<P ID="signature">______________

</P>
 
> > Whats's up in Miami? Why is Y-100.7 struggling so badly in
>
> > the ratings? It's sunk below the 3 shares before, but I
> > don't remember them ever ending up this low.
> >
> Same with KBKS Seattle. They're been dipping for the past
> several books and hut below 3 shares for the first time in
> awhile.
>
>
> my guess:
>
> CHR sucks these days.
>
its probly because they are both the most mainstream, I think with more hip hop they may be better<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com</P>
 
>
> my guess:
>
> CHR sucks these days.
>

Perhaps some CHRs could profit from some tweaking, and out-of-the-box thinking, but surely not all CHRs are experiencing a rut. How do you explain the current success of Z-100 New York and 102.7 KIIS-FM L.A. (Kiss is NUMBER ONE in its market!). Kiss in Milwaukee is doing very well too, so is Kiss FM in Dallas (highest ratings and rank in years!).
 
> >
> > my guess:
> >
> > CHR sucks these days.
> >
>
> Perhaps some CHRs could profit from some tweaking, and
> out-of-the-box thinking, but surely not all CHRs are
> experiencing a rut. How do you explain the current success
> of Z-100 New York and 102.7 KIIS-FM L.A. (Kiss is NUMBER ONE
> in its market!). Kiss in Milwaukee is doing very well too,
> so is Kiss FM in Dallas (highest ratings and rank in
> years!).
>
Kiss in Milwaukee is doing nowhere near as good as it was last year and years before. Last summer they reached above a 7 compared to this years 5. Throughout 1999-2002 they were steady in the 6s and 7s. After 9-11 when CHR went downhill. They started to fall in the 5s. The lowest point was reached in 2003-2004 when they fell to the 3s for the first time since it was a Rhythmic AC station in the mid-late 90s.

KIIS in LA is doing great against Power plus they got Ryan Seacrest. Not sure how Ryans numbers are.

Props to Z-100 in NYC and KBKS in Dallas for their best numbers in years. Also props to WZEE Madison (#1 in the market), WIFC Wausau (#1. More then a 10 share), WSNX Grand Rapids (Top 3)


On the Rhythmic side have you seen WBBM-FM Chicago's numbers? I think their problem is more of the fact that Chicago got a HUrban station as well as the fact that B has decent but poor talent.

<P ID="signature">______________

</P>
 
> Perhaps some CHRs could profit from some tweaking, and
> out-of-the-box thinking, but surely not all CHRs are
> experiencing a rut. How do you explain the current success
> of Z-100 New York and 102.7 KIIS-FM L.A. (Kiss is NUMBER ONE
> in its market!). Kiss in Milwaukee is doing very well too,
> so is Kiss FM in Dallas (highest ratings and rank in
> years!).
>
In Z-100's case, I think their ratings blip was the result of greater listenership to the Morning Show. The Z still struggles somewhat in the suburbs (Long Island, New Jersey) though, maybe because they're playing too much Gangsta Rap.
 
> Whats's up in Miami? Why is Y-100.7 struggling so badly in
> the ratings? It's sunk below the 3 shares before, but I
> don't remember them ever ending up this low.
>

I noticed that too. When I had a chance to listen for a while in May, I remember thinking that HYI sounded pretty damn good, so I'm not sure why they wouldn't be doing better in the ratings, especially given that they're the only game in town. If the ratings are this bad a few months down the road, we could see some pretty major changes down there.
 
> Whats's up in Miami? Why is Y-100.7 struggling so badly in
> the ratings? It's sunk below the 3 shares before, but I
> don't remember them ever ending up this low.

1) Clear Channel happened in 1996. Y-100 has been a shell of it's former self ever since.

2) Besides Kenny & Footy and Adam Bomb, they've got no one.

3) Format segmentation has killed them on the music front. It used to be that Y played everything. Now they stick strictly to the mainstream. That just doesn't work in South Florida.

If they want to get anywhere near the numbers they once had, they need to mix much more urban and hurban tracks into the playlist. If they really want killler ratings, they need to pick up more dance as well... older stuff that Power 96 used to play along with newer tracks. There's no way they can go back to their original "top 40 of all formats" playlist style... that simply doesn't work today... but neither does what they're doing now.<P ID="signature">______________
"Once a week, recovering illusionist Roy Horn reportedly visits Montecore, the tiger that mauled him. Though disturbingly, they’re conjugal visits!" -- Horatio Sanz
http://theradioblog.blogspot.com</P>
 
> > Whats's up in Miami? Why is Y-100.7 struggling so badly in
>
> > the ratings? It's sunk below the 3 shares before, but I
> > don't remember them ever ending up this low.
>
> 1) Clear Channel happened in 1996. Y-100 has been a shell
> of it's former self ever since.
>

I don't know if I'd blame CC. I mean, Y-100 moved back from Adult Top 40 to CHR/Pop a year after CC happened in 96. The station posted some truly great numbers in the late 90s/early 2000s.


>
> If they want to get anywhere near the numbers they once had,
> they need to mix much more urban and hurban tracks into the
> playlist. If they really want killler ratings, they need to
> pick up more dance as well... older stuff that Power 96 used
> to play along with newer tracks. There's no way they can go
> back to their original "top 40 of all formats" playlist
> style... that simply doesn't work today... but neither does
> what they're doing now.
>
I tend to agree. What you're describing by the way is pretty much how Z-100 New York sounds.
 
> > > Whats's up in Miami? Why is Y-100.7 struggling so badly
> in
> >
> > > the ratings? It's sunk below the 3 shares before, but I
> > > don't remember them ever ending up this low.
> >
> > 1) Clear Channel happened in 1996. Y-100 has been a shell
>
> > of it's former self ever since.
> >
>
> I don't know if I'd blame CC. I mean, Y-100 moved back from
> Adult Top 40 to CHR/Pop a year after CC happened in 96. The
> station posted some truly great numbers in the late
> 90s/early 2000s.

That's true, but you look at the other stations CC bought out that year and you tend to see the same pattern... good for a few years, then a nosedive. Plus, you have to figure in the fact that the CHR/Pop format they moved to when they bought the station is the same format they're running now. The only difference is that South Florida had been starved of a true CHR station for some time. Now that the market has had it's fill, they're tired of it.

>
> >
> > If they want to get anywhere near the numbers they once
> had,
> > they need to mix much more urban and hurban tracks into
> the
> > playlist. If they really want killler ratings, they need
> to
> > pick up more dance as well... older stuff that Power 96
> used
> > to play along with newer tracks. There's no way they can
> go
> > back to their original "top 40 of all formats" playlist
> > style... that simply doesn't work today... but neither
> does
> > what they're doing now.
> >
> I tend to agree. What you're describing by the way is pretty
> much how Z-100 New York sounds.

Exactly. Take what Z's got and give it a little Miamian twist, and voila! A reinvigorated Y-100.<P ID="signature">______________
"Once a week, recovering illusionist Roy Horn reportedly visits Montecore, the tiger that mauled him. Though disturbingly, they’re conjugal visits!" -- Horatio Sanz
http://theradioblog.blogspot.com</P>
 
> Whats's up in Miami? Why is Y-100.7 struggling so badly in
> the ratings? It's sunk below the 3 shares before, but I
> don't remember them ever ending up this low.
>

6 1 BEYONCE Check On It f/Slim Thug 101 74 27 1.4331
1 2 CHRIS BROWN Run It 101 103 -2 1.4479
5 3 NICKELBACK Photograph 99 97 2 1.3739
4 4 MARIAH CAREY Don't Forget About Us 98 100 -2 1.3758
2 5 KELLY CLARKSON Because Of You 98 101 -3 1.3614
7 6 PUSSYCAT DOLLS Stickwitu 98 73 25 1.4062
3 7 RAY J One Wish 96 101 -5 1.3537
12 8 EMINEM Shake That (FNate Dogg) 43 38 5 0.5074
16 9 SHAKIRA La Tortura (f/ Alejandro Sanz 43 37 6 0.6026
54 10 NE-YO So Sick 42 10 32 0.5075


Focus at the number of plays of the top seven. Then look at the bottom ten. Overplaying songs.
 
> In Z-100's case, I think their ratings blip was the result
> of greater listenership to the Morning Show. The Z still
> struggles somewhat in the suburbs (Long Island, New Jersey)
> though, maybe because they're playing too much Gangsta Rap.
On Long Island (Nassau-Suffolk), WHTZ has to compete with WBLI, and also the New York City FMs don't reach the east end of Long Island.
 
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