> > > Whats's up in Miami? Why is Y-100.7 struggling so badly
> in
> >
> > > the ratings? It's sunk below the 3 shares before, but I
> > > don't remember them ever ending up this low.
> >
> > 1) Clear Channel happened in 1996. Y-100 has been a shell
>
> > of it's former self ever since.
> >
>
> I don't know if I'd blame CC. I mean, Y-100 moved back from
> Adult Top 40 to CHR/Pop a year after CC happened in 96. The
> station posted some truly great numbers in the late
> 90s/early 2000s.
That's true, but you look at the other stations CC bought out that year and you tend to see the same pattern... good for a few years, then a nosedive. Plus, you have to figure in the fact that the CHR/Pop format they moved to when they bought the station is the same format they're running now. The only difference is that South Florida had been starved of a true CHR station for some time. Now that the market has had it's fill, they're tired of it.
>
> >
> > If they want to get anywhere near the numbers they once
> had,
> > they need to mix much more urban and hurban tracks into
> the
> > playlist. If they really want killler ratings, they need
> to
> > pick up more dance as well... older stuff that Power 96
> used
> > to play along with newer tracks. There's no way they can
> go
> > back to their original "top 40 of all formats" playlist
> > style... that simply doesn't work today... but neither
> does
> > what they're doing now.
> >
> I tend to agree. What you're describing by the way is pretty
> much how Z-100 New York sounds.
Exactly. Take what Z's got and give it a little Miamian twist, and voila! A reinvigorated Y-100.<P ID="signature">______________
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