Y

[Faraway]

Props to the Clear Channel folks...haven't seen Y in the top ten for a long long time. Watching their trends over the last six months tells me it's a real number. I have no access to the breakouts, but with a number like that, I bet they have great demos.

Looks like the planets were correctly aligned...and a huge TV campaign perfectly timed.

Where are the Junior PD's in THIS board who KNEW an imported morning show would NEVER WORK...that it wasn't playing the right MUSIC...the talent in other dayparts SUCKED...that it didn't sound like it did in 1979....blah-blah-blah. The sound you hear is them eating crow.

Out.

 

[Mike Sheridan]

Better.... But still a long way from the numbers Y had in '79.

 

[Groove1670]

True..so true. BTW a history tidbit what share was Y100 and 96X pulling. I remember in the Keys back in our heyday we were pulling a 24 share at WAIL (we were top 40 too.) Ahh..those were the days

 

[Faraway]

I think you'd be hard pressed to find a large market where the market leaders who had double digits or high single digits have them today. This was a phenomenon we saw happening twenty years ago -LONG before anyone even thought of consolidation - so don't try to blame it on that. Due to markets becoming more culturally diverse, increased signals, development of niche formats and perhaps more than anything, the growing dominance of FM (which for the most part, leveled the playing field), we saw the share difference between the top station and say, number 15 beginning to compress. Even then, we knew to expect the top station in the market having 2/3 to 1/2 the numbe the top station used to have, and just tenths of a point separating five , 7 sometimes ten stations. Again, we were talking and seeing this happenin in the mid-80's. I'm not sure you are, but IF you are trying to infer that just because the top stations in the a large market don't have box car numbers, they must not be as "good" (in terms of ratings success) as they used to be, you're a) showing your age and b) may not be accurate.

 

[top4odj]

True..so true. BTW a history tidbit what share was Y100 and 96X pulling. I remember in the Keys back in our heyday we were pulling a 24 share at WAIL (we were top 40 too.) Ahh..those were the days

At their competitive peak...the closest 96X came to Y-100....5.9 to 6.0 for the 12+ share. That was around 1977.

For the record, I don't eat crow...What I say on the boards is MY OPINION, and have never claimed it to be the gospel. With that being said, I still believe that a morning show should be local and not syndicated, whether they get good ratings or not, even if alot of the South Florida listening audience is transplanted. You don't have to agree, because you're entitled to your opinion.

As for the numbers, i've only seen the 12+ & not any individual daypart breakdowns. And while a 2.9 to 3.8 share is a nice jump ( playing the devils advocate), you have to wait a couple more trends to see A) If it continues steady growth <which means they're actually doing well again. Their average gain over the last 3 trends has been a modest .2 each time. This one was a .9> B) Drops <which could mean that someone filled out a diary in their favor and gave them the almost 1 point bump>. We shall see.....

 

[Groove1670]

Stuart,

What rank did that put Y-100 & 96x at the time. I don't know much about it but is there talk of Miami using the people meter?. I know this has changed the ranking of stations in other markets. In fact..some station groups have tried to avoid it.

Just a thought :I guess with voicetracking, and other choices (Ipod,MP3,net etc) the request phones don't ring as much as they used to. I remember at WAIL we had two lines always ringing. Of course, we would push the request line on the air, and record calls.

Are stations in South Florida (excluding mornings) still doing that.

By the way... we know the morning show on Y is syndicated, how 'bout other dayparts.

Is anyone live after 10PM is South Florida, or is there one auto-op babysitting all stations.

Auto-op (New radio term) N. - One who assists automated radio stations void of life. Is not allowed to talk on air (some are allowed to do weather updates) Usually spotted at facilities late nights or weekends with a carbonated drink and the Local newspaper, paces up and down the halls with bordom until the 4:30AM crew shows up.
Usually is seen outside building taking a quick smoke break, and talking on cellphone. Hopes for a flashing off air light for excitement

 

[Faraway]

For the record, I don't eat crow...What I say on the boards is MY OPINION, and have never claimed it to be the gospel. With that being said, I still believe that a morning show should be local and not syndicated, whether they get good ratings or not, even if alot of the South Florida listening audience is transplanted. You don't have to agree, because you're entitled to your opinion.

You're right. Informed opinions are what these boards are supposed to be about. For example, not liking a "syndicated" morning show is fine. Remember a year ago, when the experts were barking as fact, not opinion, how Y's Zoo would 'never work', would certainly be replaced by something better and local in short order and that it was just a cost cutting move by CC. Like they knew. Again - opinion is great. Spewing nonsense as fact is crap and I enjoy tweaking the Jr PD's who do it.

That said, I can't think of too many successful broadcasters who would choose "local" over "successful." And I date back to the early 70's in this industry. Reason it wasn't done then because there wasn't much available. Even then - in fact, especially back then - if a broadcaster could have saved a dime, and still have equal or better ratings, they'd have done it.

Final note - As listed at www.arbitron.com, Miami/Ft Lauderdale gets PPM in spring of 2009.

 

[abombshow]

Props to Rod! Great to see your kickin ass...

 

[Groove1670]

The bottom line......most of the #1 & #2 morning shows in markets are local. Yes you can cut costs with syndication (and thats okay) I don't think anyone is knocking it (especially if you are a company with multiple stations).
It looks like the following stations are local morning
WLYF
WMXJ
WLYF
WEDR
WPOW
WFLC
WBGG
WKIS
WCMQ
WHDR
WMGE
WQAM

Just think how much money these stations could save ;D

Who else is live..Did I miss any ?

I think the PPM will change the landscape of ratings in South Florida. Some will benefit, others won't.

 

[Faraway]

The bottom line......most of the #1 & #2 morning shows in markets are local. Yes you can cut costs with syndication (and thats okay) I don't think anyone is knocking it (especially if you are a company with multiple stations).
It looks like the following stations are local morning
WLYF
WMXJ
WLYF
WEDR
WPOW
WFLC
WBGG
WKIS
WCMQ
WHDR
WMGE
WQAM

Just think how much money these stations could save ;D

Who else is live..Did I miss any ?

I think the PPM will change the landscape of ratings in South Florida. Some will benefit, others won't.

Give me a break..."I don't think anyone is knocking..." imported morning shows? Maybe you need to re-read the tens of threads that have just done that. Especially the posters who stated emphatically that Y's Zoo would not work.

I think you're mis-reading what I said previously. I stated if a broadcaster could save money without hurting the ratings they'd do it. Some, sadly, just want to cut costs and they usually end up paying a price. Stern is the textbook example of a successful import (but it sure wan't cheap!)...Steve Harvey and Tom Joyner are also successful examples ... And remember, Joyner, until he began getting competition from Harvey, was a consistent 25 - 54 persons winner in South Florida. That "most #1 or #2 stations" are usually local could just as likely be because most of the mornings shows ARE local. Most stations - and certainly most sales managers - would say be local in mornings....

More stations to add to the local morning list...
WIOD
WAXY
WAQi
WINZ
WFTL
WWNN
WTPS
...bunch of the other stations, I'm sure. Of the list (and these), some are winners, some are ratings losers. So, I'm not sure of your point.