Note to corporate programmers:
If you want to improve your station:
1. Listen to airchecks on this site (these guys made it happen, and it still sounds fresh and exciting after 30 years)
2. Put down the voice tracking device.
3. Hire talent that sounds like they are having fun, and not reading liner cards.
4. Let the music director adjust the music to fit the market.
5. Do away with the national contest number, and give away some cash locally.
6. Let them (the dJ'ds)speak over the intros and hit the post.
7. Let the talent speak more than 7 seconds at the end of a set.
8. Stop using jingles and liners as fill....... make the jock talk instead!!!
9. Take a chance a add that unique song to the rotation.
10. Quit using the same logo and phrase that your other 32 stations are using. (PS don't mess with the logo that is a institution if your station has a heritage logo)
10A Interact with the listeners on the air.
If you don't change your ways, then there is no differece between listening to you and the MP3 player. If you want to know why you are losing listeners, well...you are boring.
Yes.. all of this requires work, but after you do it a couple of times, you will see that your station will climb out of the miserable 3.0 share range. Gee.....I sound like a programmer.
PS, Stuart thanks for the picture links.