As requested below the original post, I present the brief adventures of "Y105". Reinventing a radio station seemed like a good idea on paper, reality was a cruel lesson. So gather around children for the mundane details.
The frequency formerly known as WVHI became WYNG in 1982. By 1990, WYNG 105 was part of a three way battle among WIKY and WSTO for the top ratings spot. All was well for a country station that played Adult Contemporary titles such as The Commodores "Three Times a Lady" in the same quarter hour as Hank Jr. The first nibble came from WBKR as they started to talk more about Evansville on the air and showed more of a presence. WBKR broke a few double digit numbers in the Evansville metro but WYNG was still solid. That all changed in 1992. Bristol Broadcasting decided to flip WKDQ from Adult Contemporary to Country. WKDQ was at the time the only FM they owned that didn't use their "24 Carrot Country" franchise. After a few days of "All Garth Brooks All the Time", Bill Love kicked off the format with Alan Jackson's "Neon Rainbow". WKDQ's impact took away WBKR's double digits and wounded WYNG.
After a few ratings books of bleeding, the hierarchy of WYNG called in the Consultant Calvary. It was suggested WYNG required a facelift and a facelift it received, "The New Y-105". This was suppose to help you forget WYNG was the old boring country station. Station vehicles were repainted, signs were replaced, stationary was sent to the dumpster; they were serious about this. Less than a year into "The New Y-105", it became "Y-105 WYNG". Months later, it was "WYNG 105.3". Station vehicles were repainted once again, signs were changed back and reams of “Y-105” stationary were sent to the dumpster. WYNG limped along for awhile and saw gains just before it was exiled to 94.9 and finally to ESPN radio.
The frequency formerly known as WVHI became WYNG in 1982. By 1990, WYNG 105 was part of a three way battle among WIKY and WSTO for the top ratings spot. All was well for a country station that played Adult Contemporary titles such as The Commodores "Three Times a Lady" in the same quarter hour as Hank Jr. The first nibble came from WBKR as they started to talk more about Evansville on the air and showed more of a presence. WBKR broke a few double digit numbers in the Evansville metro but WYNG was still solid. That all changed in 1992. Bristol Broadcasting decided to flip WKDQ from Adult Contemporary to Country. WKDQ was at the time the only FM they owned that didn't use their "24 Carrot Country" franchise. After a few days of "All Garth Brooks All the Time", Bill Love kicked off the format with Alan Jackson's "Neon Rainbow". WKDQ's impact took away WBKR's double digits and wounded WYNG.
After a few ratings books of bleeding, the hierarchy of WYNG called in the Consultant Calvary. It was suggested WYNG required a facelift and a facelift it received, "The New Y-105". This was suppose to help you forget WYNG was the old boring country station. Station vehicles were repainted, signs were replaced, stationary was sent to the dumpster; they were serious about this. Less than a year into "The New Y-105", it became "Y-105 WYNG". Months later, it was "WYNG 105.3". Station vehicles were repainted once again, signs were changed back and reams of “Y-105” stationary were sent to the dumpster. WYNG limped along for awhile and saw gains just before it was exiled to 94.9 and finally to ESPN radio.