Yahoo Sports Radio's Future

[DToTheJ]

So this September, the number of major national sports radio networks will sprout from three to five, as NBC Sports Radio Network and CBS Sports Radio (to be cleared here on KILT-AM hourly and KIKK-AM fulltime) get into the game.

Five networks, including four of them that just happen to have an affiliation with a major broadcast network.

What does this mean for Yahoo! Sports Radio, whose flagship is KGOW and whose network is based in Houston? Time to log out, perhaps?
http://sportsrantz.com/media/2012/06/21/cbs-sports-radio-and-the-future-of-yahoo-sports-radio/

 

[johndavis]

So this September, the number of major national sports radio networks will sprout from three to five, as NBC Sports Radio Network and CBS Sports Radio (to be cleared here on KILT-AM hourly and KIKK-AM fulltime) get into the game.

Five networks, including four of them that just happen to have an affiliation with a major broadcast network.

What does this mean for Yahoo! Sports Radio, whose flagship is KGOW and whose network is based in Houston? Time to log out, perhaps?
http://sportsrantz.com/media/2012/06/21/cbs-sports-radio-and-the-future-of-yahoo-sports-radio/

If I understand the deal with Fox Sports correctly, "Fox Sports Radio" is 100% Premiere/Clear Channel. The Fox name is licensed.

Yahoo will likely lose overnight clearance in some of the majors, but it probably won't change the bulk of their affiliates, which are smaller markets, and barter is barter. They'll still have top 10 clearance in Houston because they own the flagship and in DC because of Czaban. That will be enough to get them the national ad buys they want.

If I'm Dial Global, do I bother launching NBC Sports Radio? That's the network that CBS just blew out of the water. Nobody is going to fight YSR for Hattiesburg and Wilmington, DE, but you know that DG had to have been pitching all of the CBS stations for overnight carriage of the proposed NBC net up until now.

 

[Mediafrog+]

Wouldn't surprise me if a merger/buyout of YSR by either the CBS or NBC Sports Networks happens in the not too distant future, in order to gain affiliates.

We may have thought Gow was buying a turkey, but it could have been a shrewd business decision if he can flip YSR to someone else for a nice profit.

 

[purpledevil]

Wouldn't surprise me if a merger/buyout of YSR by either the CBS or NBC Sports Networks happens in the not too distant future, in order to gain affiliates.

We may have thought Gow was buying a turkey, but it could have been a shrewd business decision if he can flip YSR to someone else for a nice profit.

Another option would be to sell 1560 to either CBS or NBC. He did, after all, purchase KFNC recently. Maybe he unloads the monster that really never has delivered after all the work that has been done to it and cuts the losses. There are several scenarios that could play out now.

 

[Wright County Guy]

So this September, the number of major national sports radio networks will sprout from three to five, as NBC Sports Radio Network and CBS Sports Radio (to be cleared here on KILT-AM hourly and KIKK-AM fulltime) get into the game.

Five networks, including four of them that just happen to have an affiliation with a major broadcast network.

What does this mean for Yahoo! Sports Radio, whose flagship is KGOW and whose network is based in Houston? Time to log out, perhaps?
http://sportsrantz.com/media/2012/06/21/cbs-sports-radio-and-the-future-of-yahoo-sports-radio/

Is Y!SR still very affiliate-friendly (read: flexible and cheap)? They will keep all those little local AM stations; would that be enough to keep 'em afloat?