'KVT has actually had the 'Sox for awhile....1490(KVT) is actually a "left" sounding talk station, out of nowhere the 'SOX come on....it's actually strange programming....granted Brattleboro is a little (alot) to the "left" anyways...but politics is divisive....sports is inclusive...
TSA(1450) is all sports(ESPN), and they are the local sports (Colonels) station as well...it's actually quite a cool little station...in addition to the Yankees, they carry the ESPN games of the week, the NBA, the NFL, and the NCAA Tournament....
from what I am to understand, the previous ownership(TSA) never re-upped with the 'Sox (7-8 years ago), so the 'Sox go out win the series(2004), and now they're "hot" again...smart move by TSA to grab the Yankees, name the team 'Sox fans are second most interested in...plus, they're a bunch of Yankees fans out there....