radioguy39nj said:KMOX won back the Cardinals' rights, but Bonneville's WXOS (101 ESPN), an FM sports station, made a strong bid as well. The Cards choice to go with KMOX was motivated by tradition as well as business.![]()
In-market signal doesn't appear to be an issue in this decision. WXOS appears to be a full-market, powerful FM station.
KMOX, of course, can be heard in dozens of states at night...but the business decisions rule here, not the skywave. As long as a potential flagship can be clearly heard IN THE MARKET, it's not a KTRS vs. KMOX situation, and the financial deal rules here.
I'm not saying tradition wasn't a PART of it...but a small one.